Incentive - May 2009 - (Page 34)

PRIMER “ I N e ed ed i t Ye ste rd a y !” Ho w to c re a te a l a st - m i n u te re c o g n i ti o n p ro g r a m By Patrick Sullivan • Be flexible Last-Minute Planning • Contact your local DMC • Get creative—use current events in the destination • Be ready to commit • The Devil is in the details I s the employee recognition program of entertainment may already be booked; today any different than, say, 10 or 20 you may have to forgo a site inspection; years ago? Oh yes, one of the biggest and begin processing deposits before the changes is the decrease in the amount of final details are complete. Contact your local DMC. If you time available from the go-ahead to the actual program. There don’t have one in the city are a number of changes of your choice, contact a underway—a decrease in colleague and ask who the number of particithey recommend in the pants, vast variety in the destination, as well as the type of guests attending city tourist board or your with the employee, hotel sales or conference emphasis on interactive, service contact—they all educational and challenghave local DMCs they ing events and tours—all can refer to you. The within a decrease in the DMC can take the presnumber of nights and sure off your short time budget of the program. frame as long as you Here are a few suggestrust them and make tions on how to address them a part of your today’s challenges for the team. If there is not time employee recognition for a site inspection to program that needs to be experience the destinaplanned and executed tion first-hand, trust the is president of PRA Destination Manwithin two weeks. opinion of your DMC agement New York, and 2009 presiBe fl ex i ble! Plan partner and ask for referdent of Site. A recognized leader in your motivational proences. the industry, he has written many artiGet cre at ive by utigram with an open mind cles on topics such as designing a lizing current eve n t s and try new things. The winning incentive program and in the destination. For guests really do like surselecting a DMC. prises. But also be realisexample, use seasonal tic on your expectations and cultural festivals, that cannot be met in a short turnaround museum exhibits, performances, sporting time. events and concerts. These current local Remember that popular venues and events can also be springboards for décor, Patrick Sulllivan themes and on- or off-property nights. This is truly where your DMC can assist you with not only creativity but costeffective creativity. More clients today are being very open about their budgets and rightly so, as not to waste anyone’s time. After all, with a short time frame program, DMC’s can step up to the plate and give the buyer their best creative and provide them with value. Be re a dy to make a c o m m i t m e n t . DMCs have excellent local partners to check availability and rates, but depending on the season and location and the fact that it is last minute, if you like something and it’s a fit, secure it! The Devil is in the details. No truer words have been spoken, or at least relate to this industry. Details can get lost in rushing to put things together last minute. Be sure to take the time to create a detailed schedule of events and review it with your team, your DMC and your hotel. This way everyone is on the same page. Remember this, if you remember nothing else: Get it in Writing. Now go out and partner with your DMC and get creative. It doesn’t always have to cost a fortune to provide a bit of fun for your winners. Your DMC will always come through—just keep a positive attitude. And keep in mind all you have to do is create that uncommon experience attendees would not be able to do own their own, and have fun too! ILLUSTRATION: KATHARINE SANDALLS 34 | Incentive | May 2009 |

Table of Contents for the Digital Edition of Incentive - May 2009

Incentive - May 2009
Editor’s Note
Cover Story
Incentive House Roundtable
Incentive Strategies
Travel News
Up and Coming Destinations
Florida Beaches
Marvelous Mexico
Size and Style Matter in Luggage, Leather
Dining Gift Cards
Gift Cards Aid Archdiocese’s Wellness

Incentive - May 2009