Incentive - June 2009 - (Page Intro)

The U.S. Congress is seeking to severely restrict the use of employee incentive and recognition programs by companies. We in the motivation business know these practices are far from irresponsible excesses, as the proposed legislation and media would try to portray them. Incentive programs boost employee performance and have a proven return on investment, and now is our chance to show America their necessity. Visit to sign the Save Employee Motivation petition and share your views about the economic value of incentives and their impact on bolstering jobs, tax revenues and consumer spending. Also, show your support for the effort by sending us your company logo to place in our “Partners” section on the site. Please e-mail logos directly to in .JPG format (at least 72 dpi and 250 pixels wide). At this site, you may also: • Write your congressman • Spread the word to colleagues, local newspapers and national magazines • Find white papers and research from industry associations on the effectiveness of incentives • Reference incentive guidelines for merchandise and meetings • Download our logo and banner ads • Read the latest news This is the single most important issue facing our industry. Join the effort! Created for the motivation industry by Incentive. Attention Incentive Travel Planners: The meeting’s industry is also under siege. Keep America Meeting by signing the petition at

Table of Contents for the Digital Edition of Incentive - June 2009

Incentive - June 2009
Editor’s Note: Motivation 2.0
Cover Story: 8th Annual Industry Roundtable
Interview: Roger Dow
Research: Sales IQ
Marketing Trips to Success
HR Guide to Incentives
Strategies: In the Loop
Primer: Cash Is Secondary
Case Study: Centennial Comm. Connects With Gen Y
Travel News: Where To Go
Captivating Colombia
South Africa Beckons
Potentials: Here and Now
Electronics: Thin and Green Are the Trends
Power & Hand Tools: Building Up When Economy’s Down
Concern Grows Over A Genuine Scare: Luxury Counterfeits

Incentive - June 2009