Incentive - June 2009 - (Page 3)

JUNE 2009 CONTENTS PAGE 20 merchandise travel gift cards FEATURES AND DEPARTMENTS Editor’s Note: Motivation 2.0 The Net keeps on changing business with innovations like the Virtual Incentive World tradeshow PG 4 By Vincent Alonzo Marketing Trips to Success Successful incentives need strong marketing PG 27 By Andrea Doyle Headlines Angst and determination at the IRF Invitational; Maritz Travel & AmEx Business Travel team up PG 7 By Incentive Staff HR Guide to Incentives How human resources can rally the troops PG 32 By Karen Gines Strategies: In the Loop 10 tips for motivating remote workers; Safeguarding motivation in tough times PG 34 By Tommy Lee Hayes-Brown & Lisa Massiello; By Greg Perotto Cover Story: 8th Annual Industry Roundtable After the annus horribilis, 10 industry leaders see a new reality and a new way forward PG 10 Edited by Leo Jakobson Primer: Cash Is Secondary A professor of health policy—and author—takes on the motivational nature of cash PG 36 By Joshua Klapow, Ph.D. Interview: Roger Dow The president and CEO of the U.S. Travel Association learned to lead the hard way PG 20 By Andrea Doyle Research: Sales IQ Incentive’s annual Sales IQ survey PG 24 By Leo Jakobson PAGE 44 Case Study: Centennial Comm. Connects With Gen Y Whether it’s travel or merchandise, a wireless provider lets its young employees do their thing PG 38 By Kassia Shishkoff TRAVEL, AWARDS, AND GIFT CARDS Travel News: Where To Go U.S Travel Association finalizes TARP incentive policy; MGM Mirage’s CityCenter moves ahead PG 41 By Incentive Staff Potentials: Here and Now President signs legislation cracking down on gift card fees, but incentives are exempt; NYIRR Show PG 57 By Incentive Staff Power & Hand Tools: Building Up When Economy’s Down Repairs are in as consumers nest, which is keeping power and hand tool redemptions strong PG 61 By William Ng Captivating Colombia PAGE 59 An economic, cultural, and social revival has Colombia worth visiting PG 44 By Jeanie Casison Electronics: Thin and Green Are the Trends From Sony’s new Eco Bravia line to Samsung’s power-sipping LED TVs, buyers are keen on slim, green PG 59 By Leo Jakobson South Africa Beckons From Cape Town to a safari in Kruger National Park, South Africa is on everybody’s “bucket list” PG 47 By Kinley Levack Concern Grows Over A Genuine Scare: Luxury Counterfeits With purses zipped shut by the economy, extra vigilance is needed to keep out fake luxury goods PG 64 By Robert Klara incentivemag.com | June 2009 | Incentive | 3 http://www.incentivemag.com

Table of Contents for the Digital Edition of Incentive - June 2009

Incentive - June 2009
Contents
Editor’s Note: Motivation 2.0
Headlines
Cover Story: 8th Annual Industry Roundtable
Interview: Roger Dow
Research: Sales IQ
Marketing Trips to Success
HR Guide to Incentives
Strategies: In the Loop
Primer: Cash Is Secondary
Case Study: Centennial Comm. Connects With Gen Y
Travel News: Where To Go
Captivating Colombia
South Africa Beckons
Potentials: Here and Now
Electronics: Thin and Green Are the Trends
Power & Hand Tools: Building Up When Economy’s Down
Concern Grows Over A Genuine Scare: Luxury Counterfeits

Incentive - June 2009