Incentive - July 2009 - (Page 4)

JULY 2009 EDITOR’S NOTE The World of Tomorrow—Today ast month I traveled to Anaheim to attend a twonight, one-day meeting planners event at Disneyland with an exclusive preview of “World of Color,” a new nighttime entertainment spectacular created with groups in mind. Set to open next year, the outdoor show will offer a variety of private viewing locations that can accommodate small executive groups, as well as large opening and closing galas of up to 9,000 attendees. The production will use water effects to create dramatic visuals, which will also include high-definition images, laser lights, and pyrotechnics projected on a curtain of water 40 feet high and stretching longer than a football field. If this event had taken place just two short years ago, I wouldn’t have been able to attend. On the day before the event, Incentive had a one-day trade show where I was scheduled to give a presentation. I also had to spend the whole day at the show visiting exhibitor booths. There was no way I could have made it to Disney’s opening-night welcome reception at 6 p.m. PT when my webinar wouldn’t have ended until 5:30 p.m. ET. And factoring in airline schedules and the time it takes to get from downtown Manhattan to the airport during rush hour, the earliest flight I could have gotten would have left New York at around 8 p.m. and arrived in California on the morning of the one-day Disney event. Hardly worth the trip. Fortunately, though, the Incentive show was Virtual Incentive World, an online trade show for incentive planners. My presentation was actually a webinar, and instead of walking a trade show floor, I clicked on icons to enter booths. I even moderated an instant message chat in one booth. And I did all of this from my laptop computer in the privacy of my guest room at Disney’s Grand Californian Hotel & Spa. Plus, I actually flew out to California the day before Virtual Incentive World. At 8 a.m. PT the next day, I attended the virtual trade show, wrapped up my webinar at 2:30 p.m., and even had time to walk around the theme park before attending the opening reception for the Disney event. This is a great example of how virtual events and face-to-face events are actually working together, rather than against each other, as we move forward. In the future, and in the present, it seems, it’s a small world after all. www.incentivemag.com Editorial and Executive Offices 770 Broadway, New York, NY 10003-9595 (646) 654-4500, Fax (646) 654-7650 Vice President & Group Publisher Nella Veldran (646) 654-7325, nella.veldran@nielsen.com EDITORIAL Editor In Chief Vincent Alonzo (646) 654-7361, vince.alonzo@nielsen.com Senior Editor Leo Jakobson (646) 654-7642, leo.jakobson@nielsen.com Managing Editor William Ng (646) 654-4451, william.ng@nielsen.com Contributing Editors Andrea Doyle (201) 225-2538, andrea.doyle@nielsen.com; Kinley Levack (646) 654-4436, kinley.levack@nielsen.com Special Projects Director Karen Gines (646) 654-7647, karen.gines@nielsen.com Research Director Nancy Lazarus (646) 654-7272, nancy.lazarus@nielsen.com Editorial Intern Kassia Shishkoff L ART Art Director Michael Strong (646) 654-7471, michael.strong@nielsen.com PRODUCTION Production Manager Anita Wise (646) 654-7298, anita.wise@nielsen.com CIRCULATION, SUBSCRIPTION & ADDRESS CHANGES (847) 763-9050, Fax (847) 763-9037, E-mail iv@halldata.com LIST RENTAL Postal info (845) 731-2731, E-mail info (845) 731-3854 REPRINTS Mike Shober (800) 290-5460 x129, incentive@theYGSgroup.com PERMISSIONS & LICENSING Barbara Grieninger (646) 654-4675, barbara.grieninger@nielsen.com MEDIA KIT www.incentivemag.com/mediakits ADVERTISING Associate Publisher Monique Agaliotis (646) 654-7638, monique.agaliotis@nielsen.com Midwest Marvel Jasnoch (507) 663-1480, marvel.jasnoch@nielsen.com Florida Arthur Hyman (561) 736-5374, arthur.hyman@nielsen.com West Coast and Hawaii Peter Edmunds (714) 963-3499, peter.edmunds@nielsen.com International/Caribbean Diane DiMaggio (646) 654-7332, diane.dimaggio@nielsen.com MARKETING Marketing Director Robert Kuwada (646) 654-5159, robert.kuwada@nielsen.com Vincent Alonzo Editor In Chief vince.alonzo@nielsen.com President: Greg Farrar • Senior Vice President, Human Resources: Michael Alicea • Senior Vice President, Finance: Sloane Googin • Senior Vice President, Marketing: Mark Hosbein • Senior Vice President, Media & Entertainment: Gerry Byrne • Senior Vice President, Brand Media & Corporate Development: Andrew Bilbao • Senior Vice President, Retail: David Loechner • Senior Vice President, Building & Design: Joe Randall • Senior Vice President, Central Services: Mary Kay Sustek • Vice President, Licensing: Howard Appelbaum • Vice President, Manufacturing & Distribution: Jennifer Grego • Vice President, Audience Marketing: Joanne Wheatley 4| Incentive | July 2009 | incentivemag.com http://www.incentivemag.com http://www.incentivemag.com/mediakits http://www.incentivemag.com

Table of Contents for the Digital Edition of Incentive - July 2009

Incentive - July 2009
Contents
Editor’s Note: Motivation 2.0
Headlines
Cover Story: Four Industry Veterans Put the State of Motivation into Perspective
The True Face of Incentives
Orlando Summit: Road Warriors
Strategies: Survive and Thrive
Primer: Online Systems
Travel News: Where To Go
Reno/Tahoe Rebirth; Atlantic City Aces
Scotland’s Other City
Hong Kong Calling
Potentials: Here and Now
Watches & Clocks: Old Is New Again
Writing Instruments: The Write Award
Golf Meetings
Planning a Golf Meeting, 101
Formats, Games, Prizes, and the Awards Ceremony
The How, What, Why, and Win of Hole-in-one Insurance
How the PGA Professional Can Help Your Meeting Plans
A Woman's View of Golf
Opinion: The (New) Perception of Golf Resorts
In Closing: Boondoggle is Not Part of the Golf Vocabulary

Incentive - July 2009