Incentive - October 2009 - (Page 14)

The Winners and Nominees for Incentive’s 1st Annual Motivation Masters Awards I t’s our pleasure to announce the finalists of Incentive’s first annual Motivation Masters awards. We have been collecting nominations for most of 2009, and the field has been narrowed down to a baker’s dozen. These 13 finalists are already the recipients of a 2009 Motivation Masters award in one of seven categories: sales training, sales, channel partners, employee retention, recognition, wellness, and safety. What has yet to be decided is who will be the recipient of the ultimate title: Motivation Master of 2009. On Dec. 6, winners of Incentive’s Motivation Masters awards will come together at the Planet Hollywood Resort & Casino in Las Vegas to receive their awards and find which organization will be named the best of the best. The award presentation will be part of the 6th Annual Las Vegas Incentive Marketplace. In addition to the award winners, incentive planners from organizations across the U.S. will be attending the marketplace to experience three days of education and networking with the best Las Vegas hotels, attractions, venues, and destination management companies, in addition to an exciting roster of some of the top thinkers in the incentive industry and the business world in general. The hosted buyer program includes airfare, all sponsored meals, special events, meetings with suppliers of your choice, educational programs, and hotel accommodations at the Planet Hollywood Resort & Casino. To apply to attend the event, visit www.incentivemag.com/marketplace. And now, onto the winners/nominees. These awards celebrate the most effective, most creative, and best incentive and employee engagement programs of the year, showcasing what truly great incentives look like. Incentive Motivation Master— Sales Program Company Name: Motorola Program Name: Motorola and Sprint Training Incentive Award or Motivator: Gift Cards, Merchandise, Travel Objective: Motorola wanted to achieve at least 20 percent program participation, train reps on products, and test their knowledge retention. It also wanted to get products into the hands of the people selling them, while highlighting its partnership with the National Football League. Another objective was leveraging its relationship with Sprint to create a successful program. Strategy: Motorola created a compelling prize pool/structure and then gave it lots of promotion. The program encouraged store managers to get their teams excited about participating in the program. They couldn’t win unless 100 percent of their stores’ associates completed training requirements. Motorola partnered with Sprint on program communications via their channels of communication, and e-mails were sent throughout the program. A program banner and link were put on the Sprint intranet and on the “Sprint View” of my.motorola.com, and posters were put up in break rooms to remind participants of the program and the prizes they could win. These awareness facets helped increase motivation and participation, as well as employee competition. Participants had to pass three training modules with a score of 80 or better and complete roleplay activities to be eligible for prizes. The training modules took sales representatives through multiple Motorola 14 | | October 2009 | incentivemag.com http://www.mymotorola.com http://www.mymotorola.com http://www.incentivemag.com/marketplace http://www.incentivemag.com

Table of Contents for the Digital Edition of Incentive - October 2009

Incentive - October 2009
Contents
Editor’s Note: Motivation with a Catwalk Flair
Headlines
Cover Story: Study Reveals Travel ROI in Numbers
The First Annual Motivation Masters Awards Finalists
Holiday Parties with Heart
Research: Travel IQ
All-American Pillow Gift Guide
Strategies: Skip the Carrots
Primer: Win Over Leaders in Order to Win Over Employees
Travel News: Where to Go and How to Get There
The Caribbean: So Close, but a World Away
Florida Coast to Coast
Reno-Lake Tahoe: The Other Great Lake
Reno-Lake Tahoe: The Other Great Lake
Power & Hand Tools See Steady Activity
Netbooks Fire Up Computer Redemption

Incentive - October 2009