Incentive - October 2009 - (Page 24)

Travel It’s The Economy, I Stupid By Leo Jakobson Incentive’s 2009 Travel IQ survey shows the economy had a much bigger impact than public perception n the year of the AIG effect, the most topical part of Incentive’s 2009 Travel IQ survey was the question that asked, “Have you changed or canceled any incentive travel in the past year, and if so, why?” The answer, intriguingly enough, is that the bad publicity resulting from the media and political attacks on incentive travel seems to have had relatively little impact on incentive travel. For all the attention paid to President Barack Obama’s “You can’t go to Las Vegas” comment (which was effectively withdrawn after the impact on that city’s business tourism became clear), less than 5 percent of our survey respondents said they had canceled any programs due to public perception issues. But exactly twice that number, nearly 10 percent, canceled all of their programs due to the economic crisis. And an additional 20 percent canceled some of their programs for that reason, while nearly 17 percent changed some or all programs. Only 13 percent said a combination of the economy and negative perception altered their plans. But add all those numbers up, and you’ll see that barely one-third said they had not changed or canceled any incentive travel plans. Which suggests that former President Bill Clinton’s 17-year-old campaign slogan still applies: It’s the economy, stupid. 24 | Incentive | October 2009 | incentivemag.com http://www.incentivemag.com

Table of Contents for the Digital Edition of Incentive - October 2009

Incentive - October 2009
Contents
Editor’s Note: Motivation with a Catwalk Flair
Headlines
Cover Story: Study Reveals Travel ROI in Numbers
The First Annual Motivation Masters Awards Finalists
Holiday Parties with Heart
Research: Travel IQ
All-American Pillow Gift Guide
Strategies: Skip the Carrots
Primer: Win Over Leaders in Order to Win Over Employees
Travel News: Where to Go and How to Get There
The Caribbean: So Close, but a World Away
Florida Coast to Coast
Reno-Lake Tahoe: The Other Great Lake
Reno-Lake Tahoe: The Other Great Lake
Power & Hand Tools See Steady Activity
Netbooks Fire Up Computer Redemption

Incentive - October 2009

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