COVER STORY Study Defines The U.S. Travel Association hired Oxford Economics to determine the ROI of all major types of business travel By Leo Jakobson ROI of Incentive Travel H 8 | Incentive aving fought off the worst of the AIG effect with a publicity campaign that culminated in a White House meeting with President Barack Obama earlier this year, the U.S. Travel Association also set out to put some sorely lacking hard numbers behind the notion that business travel, including incentive trips, is good for the companies that run programs and the economy as a whole. The result is “The Return On Investment of U.S. Business Travel” report by Oxford Economics, a Wayne, PAbased firm that uses econometrics—essentially the use of statistical mathematics to test economic theory and aid economic decisions—to create as accurately as possible a picture of the true return the business travel industry brings to American | October 2009 | incentivemag.com
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Table of Contents for the Digital Edition of Incentive - October 2009