Incentive - November 2009 - (Page 6)

NOVEMBER 2009 EDITOR’S NOTE Excellence Exchange n Dec. 6, the finalists in Incentive’s inaugural Motivation Masters awards competition will come together at the Planet Hollywood Resort & Casino in Las Vegas for the announcement of the winner. When the Incentive editorial staff was selecting the Grand Motivation Master winner for 2009, we were struck by the diversity of the challenges the programs addressed and the wide variety of rewards that played an integral part in solving them. It was an interesting window into just how vast the awards landscape is and how the wealth of choices can be a mixed blessing. That’s why Incentive and online sister publication Sales & Marketing Management are the media partners of (CRE), a cooperative effort of leading brands and incentive fulfillment companies to help organizations improve the efficiency, service, and economies of scale of their motivation and engagement programs. Incentive fulfillment companies that are members of the cooperative include Certif-A-Gift, Harco, Lapine, Partners for Incentives, Rewards Direct by Maritz, Rymax Marketing Services, and Quality Incentive Co. CRE’s Universal Points Platform and Corporate Gifts Store enable incentive companies and end-users to buy leading brand merchandise from their authorized fulfillment companies. A real-time inventory management system allows traditional points-based incentive/gift programs to ship rewards within a day or two of redemption rather than weeks, as is currently the case with traditional drop-ship scenarios. Access to CRE is available on a membership basis, much like that of leading shopping clubs, except that companies will have to qualify as incentive, reward, or corporate gift buyers. Members have the opportunity to take advantage of one-stop shopping with significant corporate discounts for merchandise, travel, and gift cards. To join, sign up at Also, there’s still time to sign up for the 6th Annual Las Vegas Incentive Marketplace, being held Dec. 6-9 at the Planet Hollywood Resort & Casino. In addition to attending the awards ceremony for the Motivation Masters, incentive planners from organizations across the U.S. will experience three days of education; network with the best Las Vegas hotels, attractions, venues, and DMCs; and learn from an exciting roster of top thinkers in the incentive industry and the business world. The hosted buyer program includes airfare, all sponsored meals, special events, meetings with suppliers of your choice, educational programs, and hotel accommodations at the Planet Hollywood Resort & Casino. The resort offers guests the ultimate VIP experience, with 2,600 movie-theme rooms and suites and the chance for them to immerse in the elite world of celebrity and Hollywood culture. To apply, e-mail Editorial and Executive Offices 770 Broadway, New York, NY 10003-9595 (646) 654-4500, Fax (646) 654-7650 Vice President & Group Publisher Nella Veldran (646) 654-7325, EDITORIAL Editor In Chief Vincent Alonzo (646) 654-7361, Senior Editor Leo Jakobson (646) 654-7642, Managing Editor William Ng (646) 654-4451, Contributing Editors Andrea Doyle (201) 483-7227,; Kinley Levack (646) 654-4436, Special Projects Director Karen Gines (646) 654-7647, O ART Art Director Michael Strong (646) 654-7471, PRODUCTION Production Manager Anita Wise (646) 654-7298, CIRCULATION, SUBSCRIPTION & ADDRESS CHANGES (847) 763-9050, Fax (847) 763-9037, E-mail LIST RENTAL Postal info (845) 731-2731, E-mail info (845) 731-3854 REPRINTS Diana Sholl (800) 501-9571 x162, PERMISSIONS & LICENSING Barbara Grieninger (646) 654-4675, MEDIA KIT ADVERTISING Associate Publisher Monique Agaliotis (646) 654-7638, Midwest Marvel Jasnoch (507) 663-1480, Florida Arthur Hyman (561) 736-5374, West Coast and Hawaii Peter Edmunds (714) 963-3499, International/Caribbean Diane DiMaggio (646) 654-7332, MARKETING Marketing Director Robert Kuwada (646) 654-5159, Vincent Alonzo Editor In Chief President: Greg Farrar Senior Vice President, Human Resources: Michael Alicea Senior Vice President, Brand Media: Andrew Bilbao Senior Vice President, Media & Entertainment: Gerry Byrne Senior Vice President, Finance: Sloane Googin Senior Vice President, Retail: David Loechner Senior Vice President, Content: Scott McKenzie Senior Vice President, Building & Design: Joe Randall Senior Vice President, Central Services: Mary Kay Sustek Chief Operating Officer, Entertainment: Howard Appelbaum Vice President, Manufacturing & Distribution: Jennifer Grego Vice President, Licensing: Andrew Min Vice President, Client Marketing: Sue Tremblay Vice President, Audience Marketing: Joanne Wheatley 6 | Incentive | November 2009 |

Table of Contents for the Digital Edition of Incentive - November 2009

Incentive - November 2009
Editor’s Note: Incentive Excellence Exchange
Amway’s Over-the-Top 50th Anniversary Incentive Trip
Cover Story: Growing Globally, Software Developer Symantec Seeks Centralized Recognition
Strategies: Motivating the Six Workplace Personality Types
Primer: Five Tools CEOs Can Use To Improve Engagement
Travel News: Where to Go and How to Get There
Switzerland’s Incentive Offerings Are Legendary
Potentials: Here and Now
Digital Cameras for the Social Networking Era
Incentive Gift Card Directory

Incentive - November 2009