Incentive - December 2009 - (Page 10)

Gift Companies Rein In the Presents This Year In a year of frugality, layoffs, and close scrutiny by both shareholders and the government, corporate gifting declined significantly By Leo Jakobson Who are your corporate gift recipients? (Select all that apply) Customers/clients U nsurprisingly, companies this year spent less—a lot less—on corporate gifts. That was the macrocosm of organizations giving fewer corporate gifts and doing so on fewer occasions. And nearly 40 percent of our respondents found that more corporations are restricting their employees’ ability to accept gifts. Which is to say, it’s 2009 in a nutshell. ■ Send comments to 81.6 62.1 27 23.6 4.6 3.4 How have your corporate gift programs changed over the past two years? (Select all that apply) Employees Suppliers/Partners Prospects For complete results of this year’s Corporate Gift IQ, please visit INCENTIVEMAG.COM/CORPORATEGIFTIQ Stockholders Other On average, how much do you spend on corporate gifts per recipient? Up to $25 $25 to $49 $50 to $74 $75 to $99 $100 to $199 $200 to $299 $300 to $399 $400 to $499 $500 to $999 $1,000 and up 28 28 12 Spending MORE on gifts Spending LESS on gifts 12.6 60.9 9.2 34.5 8 20.1 0.6 9.2 Sending to MORE recipients 10.3 12.5 2.9 0 0.6 1.1 4.6 | December 2009 Sending to FEWER recipients Giving gifts on MORE occasions Giving gifts on LESS occasions Not sending gifts at all Other 10 | Incentive | http://www.INCENTIVEMAG.COM/CORPORATEGIFTIQ

Table of Contents for the Digital Edition of Incentive - December 2009

Incentive - December 2009
Editor’s Note: The Age of Friending
Cover Story: Social Media Can Engage Employees
Original Research: 2009 Corporate Gift IQ
Potentials: Here and Now
Travel News: Where to Go and How to Get There
Strategies: Morale-Boosting Leadership
Primer: Social Networking and Incentive Programs

Incentive - December 2009