Incentive - December 2009 - (Page 3)

DECEMBER 2009 CONTENTS FEATURES PAGE 6 merchandise travel gift cards Editor’s Note: The Age of Friending Social media is the wave of the future in engaging and motivating employees Cover Story: Social Media Can Engage Employees IBM has been ahead of the curve, but other companies are now leveraging social media PG 4 By Vincent Alonzo PG 6 By Alex Palmer Headlines Carlson Marketing sold to Canadian loyalty marketing firm Groupe Aeroplan; Maritz, Synygy join forces for total compensation Original Research: 2009 Corporate Gift IQ Fewer companies gave gifts this year, and those that did spent less money on them PG 5 Edited by Leo Jakobson PG 10 By Leo Jakobson DEPARTMENTS Potentials: Here and Now New ways to market and redeem gift cards; Card fees and expiration becoming nonexistent Strategies: MoraleBoosting Leadership The recession has damaged engagement, so focus on the positives to heal it PG 12 Edited by William Ng PG 22 By Jon Gordon Travel News: Where to Go and How to Get There Site Foundation survey: Incentive events to recover in two years; Waldorf Astoria Orlando brings a new level of luxury to central Florida PAGE 21 Primer: Social Networking and Incentive Programs Targeting social networks to help market your employee and channel programs PG 21 Edited By Leo Jakobson PG 44 By Paul Heber t ON THE WEB 10 Tips to Save the Party Recognition Management Institute President Roy Saunderson offers advice on saving the company holiday party in this economy WWW.INCENTIVEMAG.COM/HOLIDAYPARTY The Season for Volunteers AMC Entertainment Chief People Officer Keith Wiedenkeller says volunteerism builds company pride and teamwork WWW.INCENTIVEMAG.COM/VOLUNTEERS 5 Holiday Gifting Pitfalls Certif-A-Gift’s Mark Repkin’s new e-book offers managers a guide to avoiding mistakes that can waste the company’s employee gift budget WWW.INCENTIVEMAG.COM/PITFALLS Give Back, Get Back CSR-focus planner Geraldine Gatehouse advises on holiday charity events, and how a canceled cruise benefitted others WWW.INCENTIVEMAG.COM/GIVEBACK incentivemag.com | December 2009 | Incentive | http://WWW.INCENTIVEMAG.COM/VOLUNTEERS http://WWW.INCENTIVEMAG.COM/HOLIDAYPARTY http://WWW.INCENTIVEMAG.COM/PITFALLS http://WWW.INCENTIVEMAG.COM/GIVEBACK http://www.incentivemag.com

Table of Contents for the Digital Edition of Incentive - December 2009

Incentive - December 2009
Contents
Editor’s Note: The Age of Friending
Headlines
Cover Story: Social Media Can Engage Employees
Original Research: 2009 Corporate Gift IQ
Potentials: Here and Now
Travel News: Where to Go and How to Get There
Strategies: Morale-Boosting Leadership
Primer: Social Networking and Incentive Programs

Incentive - December 2009