Incentive - January/February 2010 - (Page 3)

JANUARY/FEBR UARY 2010 CONTENTS PAGE TRAVEL, AWARDS, AND GIFT CARDS Travel News: Where to Go Six months, $71 million, and a lot of sand later, Cancun’s beaches are back; Nonprofit helps plan community assistance events in New Orleans FEATURES AND DEPARTMENTS Editor’s Note: Shift Happens Forget the information age. Futurist David Houle says we’re already in the PG 4 shift age By Vincent Alonzo PG 22 Edited by Leo Jakobson Original Research: Incentive’s 2010 Reader Forecast Survey 2009 is, happily, just a memory. But while corporate incentive planners predict 2010 will be better, the forecast isn’t exactly rosy CityCenter Opens, Aiming to Redefine Las Vegas (Again) After fIve years and $8.5 billion, MGM Mirage’s massive development opens on the Strip PAGE Headlines Incentive planners won’t abandon the Dominican Republic; IRF Pulse Survey PG 6 shows some optimism Edited by Leo Jakobson PG 16 By Leo Jakobson PG 24 By William Ng Bermuda Still Works Pink-sand beaches, fruity rum drinks, and ever-improving resorts make Bermuda a paradise to yearn for Electronics: The Revolution Will Be Televised in 3D! Manufacturers bet the Next Big Thing in your living room will be 3D television; Apple unveils the iPad Cover Story: Incentive’s 2009 Grand Motivation Master Winner A look at how Aspen Marketing Services and Motorola built an award-winning channel sales and PG 10 training program By Leo Jakobson PG 29 PAGE Primer: 3 Tips for Getting Through Airport Security Airport security is getting even stricter, but there are ways mitigate the hassle By Kinley Levack PG 35 PAGE By Leo Jakobson Online Gift Cards Make It Easy Time-crunched planners take note: There are more options than ever in the online gift card market PAGE 7 Steps for Running a Non-Sales Program Who says non-sales incentives can’t show big returns? Here’s how a non-sales program can show sales PG 14 incentive results By Vincent Alonzo PG 37 By William Ng PAGE PG 20 By Sheila Murray Bethel Strategies: Calculations and Conversations While measuring ROI data is vital to any incentive program, follow-up interviews with participants are necessary to put those numbers in context Potentials: Here and Now As the “brand.” incentive merchandise pavilion takes off at the PPAI Expo, the IMA reaches out to promotional product distributors PG 21 By Paul Hebert PG 32 Edited by William Ng incentivemag.com | January/February 2010 | Incentive | http://www.incentivemag.com

Table of Contents for the Digital Edition of Incentive - January/February 2010

Incentive - January/February 2010
Contents
Editor’s Note: Shift Happens
Headlines
Cover Story: Incentive’s 2009 Grand Motivation Master Winner
7 Steps for Running a Non-Sales Program
Original Research: Incentive’s 2010 Reader Forecast Survey
Primer: 3 Tips for Getting Through Airport Security
Strategies: Calculations and Conversations
Travel News: Where to Go
CityCenter Opens, Aiming to Redefine Las Vegas(Again)
Bermuda Still Works
Potentials: Here and Now
Electronics: The Revolution Will Be Televised...in 3D!
Online Gift Cards Make It Easy

Incentive - January/February 2010