KBB - January/February 2012 - (Page 14)
ROAD TO KBIS
Five Trends Changing the Face of Our Industry
The New Year marks a fresh start for the industry—a time when planning takes shape, personal and professional resolutions abound and forecasts are lled with equal parts optimism and uncertainty. As we continue to see improvement in housing starts and remodeling, now is as good a time as any to think ahead…and quickly. Important changes are taking place in the industry as a new mix of consumer segments is colliding, gradually gaining con dence and beginning to spend a little more of its disposable income. And those with insight into the shifting marketplace will have a rmer grasp on the future and success in 2012. The Kitchen & Bath Industry Show (KBIS), which takes place at Chicago’s McCormick Place from April 24 to 26, remains an innovative resource for the industry to stay current, competitive and pro table. As a sneak preview of the show, following are ve trends that are changing the kitchen and bath industry and are sure to headline this year’s outing.
UNCONTAINED
1. Colliding Generations
For the rst time ever, four separate generations—Gen Now (ages 15-34), Generation X (ages 35-44), Zoomers (ages 45-65) and Prime Timers (ages 66-plus)—are in the workforce, interacting, in uencing and coexisting closely with one another. While each has its own set of needs, together they are reinventing the rules of what a kitchen and bath should be, whether it cater to youthful technology savvy, a passion for entertaining, the quest for wellness or the desire to age comfortably in place (for more on the generations, read Consumer on page 16). It is critical for industry professionals to fully understand how the generations impact each other and the marketplace in order to build a pro table business with staying power. With this in mind, this year KBIS will unveil Uncontained, an interactive look at generational self-expression and lifestyles that promises to inspire a new way of thinking, prompt lively discussion and captivate the senses. Anchoring the center of the show, it will comprise multiple 20-ft.-long shipping containers, each functioning as a kind of oversized diorama designed to showcase different generational attitudes about life and home and ultimately show attendees how these differences may impact their business. For instance, imagine a container dedicated to Gen X, many of whom are new parents, cherish work/life balance and are smart shoppers. Translate these characteristics into a visual display and what would it look like? Or how about one addressing the concerns of multigenerational households, a common situation among working Baby Boomers who have grown children as well as elderly parents living with them? “A designer, dealer, remodeler or architect may have very different reasons to be part of the KBIS community,” said Jim Scott, managing director of KBIS.“The focus of Uncontained and the entire show is to help all attendees better understand each generation and lifestyle segment and gain insight into their wants and needs. The 2012 edition promises to deliver to each attendee an experience that provides clear value and challenges them to think in new, exciting and pro table ways.”
2. Eco-evolution
Once a buzz term, “green” has become engrained in the kitchen and bath industry. What began as an appeal for eco-friendly products and materials in the home has now transformed into holistically sustainable spaces that encourage healthy living behaviors by those inhabiting them. Designers, architects and manufacturers alike are rethinking the word “green” to encompass a complete lifestyle, and as a result, its de nition has expanded to include descriptors such as “authentic,” “American made,” “character,” “local” and “organic.” The Uncontained interactive exhibit will also address this trend with a showcase that utilizes reclaimed materials in fresh ways, resurrects classic products, demonstrates ways to exemplify sustainable and innovative thinking and motivates attendees and exhibitors to reclaim, renew, repair, recreate, repurpose, rethink and react.
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Table of Contents for the Digital Edition of KBB - January/February 2012
KBB - January/February 2012
Contents
Online Contents/News
Editorial
Show Director’s Note
Road to KBIS
Consumer
Web Savvy
Focus
Abroad
Trends
Products
Design
Mid-century Makeover
Modern History
Education
Ad Index
Last Word
KBB - January/February 2012
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