KBB - January/February 2012 - (Page 18)

WEB SAVVY Andie Day including an idea I have for his business that I would like to share with him. I respect his drive and zest for life. Andie Day LLC Check out Day’s Facebook page by scanning this code. Do you have recommendations for our readers to follow? These aren’t recommendations on people to follow, but suggested reading that will help create and/or enhance your social media package. The New Relationship Marketing by Mari Smith. She recommends selecting “high-level leaders and in uentials” and creating a vision board to keep focused on goals. It’s a quick read and I highly recommend it. You can access it at marismith.com. I also recommend The Now Revolution: 7 Shifts to Make Your Wheelock’s soon-to-be live Wheelock Maidique. Sites I visit with clients while on my iPad or suggest to them to view include those of Elle Décor, House Beautiful and Traditional Home, as well as Blanco by Design. Do you have a blog? We publish daily on our Lifestyle blog, www. andieday.com/blog. We have a strong desire to improve the quality of life of our clients and for our blog readers. Where are you geographically? Our main of ce is in Boston. We keep up with non-local clients between meetings through iPhone and iPad. We are currently working toward a West Coast location. Where are you professionally? I am the principal of Andie Day LLC, an interior design rm. We are “Design For Life” specialists that excel at maximizing small spaces, city living, whole-house interior design and small commercial projects. Professionally, I spend each day searching for inspiration—online and in my surroundings—for client projects and to share with our blog readers. Are there work-related and non-work-related apps you can no longer live without? There are so many useful and engaging apps that we utilize throughout many phases of the design process, including the House Beautiful’s 500+ Favorite Paint Color app, Pinterest app and Vtok. Non-work-related apps include those from Pandora, which is on constantly; Starbucks; Newsstand; OpenTable; and YouTube. Friends Leanne Wood Newman, of public relations rm Flying What is your Twitter handle? @andieday and @andiedayllc. We have been on Twitter since July 2009, but we didn’t really become active until after spending a few months “listening” to what people had to say online. I was apprehensive about the process but quickly learned the value of this platform—making meaningful connections both personal and business. A kitchen from Day’s portfolio Business Faster, Smarter, and More Social by Jay Baer and Amber Naslund, and Fascinate, Your 7 Triggers to Persuasion and Captivation by Sally Hogshead, which is truly transformative. What do you do on Twitter and Facebook? I am on both throughout the day posting, retweeting, answering direct messages and keeping up with the conversation of those we are following. We tweet a link to our blog posts daily. In essence, we build relationships, support those in our industry and learn valuable information to share with our clients and blog readers. Camel, and Nora De Palma, of O’Reilly/DePalma, and I commiserate over our daily caloric intake via MyFitnessPal. (How have I lived without this tool?) Whom or what do you follow on Twitter? Fashion, kitchen and bath designers, manufacturers of products in a variety of market segments— whole house, food and wine, travel, aging in place—as well as architects and builders, including @TALV58 and Blanco Design Council members @MarkJohnsonFAIA and @tkpleslie. By sharing and learning, I am so fortunate to have become friends with thought leaders in the social media industry. How much time during a week do you spend on social media? It varies. I suggest viewing time spent on social media differently: Think about the time it takes to cultivate sales, answer emails or phone calls and research products. Social media is a long-term project—a marathon vs. a sprint—and should be incorporated into business in the same way as systems for answering the phone. ■ —Alice LIao What favorite work-related blogs or websites you read regularly? I follow techcocktail.com (click on Startups & Apps), Kelly’s Kitchen Sync,The Decorative Diva, Modenus, quintessence blog, Nest by Tamara, Seth Godin’s Blog and Sub-Zero/Wolf’s Facebook page. I will also be following Chuck Is there someone you wish would follow you? Yes, Sir Richard Branson for numerous reasons, For the complete interview, go to www.kbbonline.com/Day. 18 + K BB January/February 2012 / www.kbbonline.com / The Of cial Sponsor of KBIS www.kbis.com http://www.marismith.com http://www.andieday.com/blog http://www.andieday.com/blog http://www.techcocktail.com http://www.kbbonline.com/Day http://www.kbbonline.com http://www.kbis.com

Table of Contents for the Digital Edition of KBB - January/February 2012

KBB - January/February 2012
Contents
Online Contents/News
Editorial
Show Director’s Note
Road to KBIS
Consumer
Web Savvy
Focus
Abroad
Trends
Products
Design
Mid-century Makeover
Modern History
Education
Ad Index
Last Word

KBB - January/February 2012

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