KBB - April 2013 - (Page 32)
Heather E. Curless, LEED AP B+DC
Are you on Facebook? Yes (http://www.
What kind of phone do you have? An iPhone,
but I don’t use only Apple products for my
office. I have a PC laptop primarily because of
Where are you geographically? Cincinnati, Ohio
— the Queen City of the West and one of the
“greenest” cities in the country.
facebook.com/GreenerStock). I do quite a bit
of promotion on Facebook, but we also have
pages on YouTube (http://www.youtube.com/
user/GreenerStock), Houzz (http://www.houzz.
com/pro/greenerstock) and Pinterest (http://
pinterest.com/greenerstock/). We just did a
“Likes” campaign on Facebook aimed at getting
900 people to like us, and we did it! We offered
free tickets to the Cincinnati Home & Garden
show, which took place last month to the 900th
person who ‘Liked’ us.
Where are you professionally? I’m a registered
What do you do on Twitter and Facebook? On
What work-related apps have you downloaded?
architect and a LEED-Accredited Professional
through the U.S. Green Building Council. I have
a Bachelor of Arts in design from Clemson
University and a Master of Architecture from the
University of Washington. After years of working
on commercial, most notably retail projects, I
went on my own. In addition to commercial work,
I did residential projects with an emphasis on
multi-family housing. Today, I operate Greener
Stock, a building products showroom and design
resource center specializing in natural, recycled
and renewable products for commercial and
residential applications. The store is located
on the east side of Cincinnati near my home.
I still offer design services, and I’m a member
of the Sustainability Partnership of Cincinnati,
a consortium of locally-owned, communityinvested companies with a primary focus on
sustainability for residential, institutional and
Twitter I re-tweet news items or events that I think
our followers would benefit from knowing. On
Facebook, I do much of the same. Actually, I
recently figured out how to post to both Twitter
and Facebook simultaneously, which saves a
lot of time. On YouTube, we post videos about
products and projects. On Houzz and Pinterest,
we post photos of our own projects as well as
“pinning” photos of products and projects that
we like. Most times these include products that
Houzz, for one. Because I am constantly meeting
new people and collecting business cards, I
use CardMunch to help me track my contacts.
If the contact has a LinkedIn account, it will
automatically upload their information from
their LinkedIn profile. I also use the USPS app
a lot because it seems I’m always looking for
the nearest post office, since I’m usually trying
to mail a check to pay a bill. My husband was
kidding me about how retro I am because I’m
not taking advantage of all the new, convenient
technology. But honestly, I like going into the
bank and talking with the tellers; that way
they know me if I have a problem. It makes me
feel connected, and it’s really a green thing
because sustainability has roots in using local
resources and the idea of connectivity.
What is your Twitter handle? @GreenerStock
Is there someone you wish would follow you?
Whom do you follow on Twitter? William
McDonough, because he’s a pioneer in
the cradle-to-cradle design and materials
movement. But mostly I follow local people and
companies that have a green or communitybased mission.
How often do you update on both? It’s an
organic thing, but I usually begin posting when
I get started working at the store so that’s about
10 a.m., and I post several times during the day.
Do you have a blog and what kinds of topics
do you blog about? Early on I did have a blog,
but not now. I’m not against blogs, but for me it’s
really a time issue. To get in front of our market,
we have an e-newsletter that I send to about
1,000 individuals, and that also gets posted
to Facebook, Twitter and LinkedIn. I use this to
promote new products as well as design and
sustainability seminars we host at the store,
which is really a place for like-minded designers
and clients to meet.
What are three favorite blogs or websites
you read for kicks? I’m going to give you four.
Inhabitat.org, HealthyChild.org, Green Builder
and Dwell magazines.
April 2013 / www.kbbonline.com / The Official Sponsor of KBIS www.kbis.com
What do you use your phone for? It’s my
lifeline for both business and personal. I do a
lot of social networking on my phone and use
it to ensure I make all my appointments and
meetings. I also use my camera to document
my own projects or ideas that I see as I am
Do you have an iPad or tablet? My kids have
tablets, but I don’t because I stare at a screen
way too much.
How much time during the week do you spend
on social media? I’d say about five to 10 hours a
week, and that includes the e-newsletter, which I
try to send out monthly.
Is this problematic? I think it can be, but if you
have a plan and make a schedule, it’s not
really a problem. I am still trying to figure out
the best time to post so I get the biggest bang
for my effort. ■
Table of Contents for the Digital Edition of KBB - April 2013
KBB - April 2013
Show Director’s Note
KBIS Special Section
KBB - April 2013