KBB - May/June 2013 - (Page 44)
Take Me Away
Whether the desire is a long soak or a jetted
massage, freestanding tubs are the focal
point of today’s bathroom
Dwindling are the days when people preferred to take a nice, long bath instead of a
quick, hot shower. Or are they?
According to Duravit’s 2013 Trend Report, the bathroom is no longer a merely
functional place but has become an at-home destination for respite and rejuvenation.
While some people appreciate the efficiency of taking a shower, it seems there are just
as many who see their bathrooms as an oasis and appreciate the luxury of being able
to lounge in a bathtub.
“The bath versus a shower is all about what kind of experience a homeowner wants
— invigorating or relaxing,” said Gray Uhl, American Standard’s director of design. “A lot
of people prefer a separate soaking tub that is used for decompression and personal
With all of the options available, and because of size constraints in many situations,
the choice can sometimes be a challenge.
“Customers who come to us looking for tub ideas are typically looking for ways
to incorporate comfort into their bathrooms,” said Stephanie Marshall, senior interior
designer at Kohler’s Design Center.“I start by talking to them about how they want to use
their bathrooms and what they enjoy about bathing, which really determines the type of
bath I suggest. Sure, sometimes it’s about installation style, but I can usually focus on the
client’s experience and then match the bathtub to that experience.”
The following illustrates trends in tub types that are attractive to bathtub bathers —
“I have seen a lot more freestanding tubs than in the past, because they do not have
to be traditional anymore — they can also feature a modern design,” said Marshall.
Uhl says freestanding tubs are popular for a variety of reasons:
• There is the perception that they are more upscale than a built-in tub.
• They use less water, therefore being more energy efficient.
• They let you see more floor space and give the illusion of a larger bathroom.
Another draw, according to Russell Adams, president at MTI, is that with freestanding
tubs, it is easy for designers to do an installation at the end of a project.
“Right now, freestanding tubs seem to be the fastest-growing segment of our business,
and we don’t see this changing in the near future,” said Dino Pacifici, Americh’s vice
president. “Freestanding baths add a certain elegance to a bathroom and create a
popular focal point in bathroom construction and renovations.”
This kind of tub is deeper and shorter than most traditional products, and it provides
just that — an all-body soak that can provide great health benefits.
According to www.wisegeek.com, “The purpose behind the depths of these tubs is
the ability to easily soak the entire body in water. This is also the reason for the shortened
length or circumference. With this kind of design, it takes less water to fill the entire tub
than with traditional long bathtubs.”
May/June 2013 / www.kbbonline.com / The Official Sponsor of KBIS www.kbis.com
Table of Contents for the Digital Edition of KBB - May/June 2013
KBB - May/June 2013
Show Director’s Note
KBIS SPECIAL SECTION
Form and Function
A “Wow” Design
KBB - May/June 2013