KBB - May/June 2013 - (Page 58)

ABROAD Personal Style Cevisama 2013 — a hotbed of tile trends for the kitchen and bath Cevisama, the international ceramic tile fair held in Spain, took place from February 5-8 at the Feria Valencia center. Spain is the second-largest exporter of ceramic tiles in Europe and the third in the world. Amidst an outpouring of new tile designs, technologies and innovation, the Spanish ceramic tile exports grew by 10 percent, and total sales were up two percent. As a result, Cevisama’s nearly 700 exhibitors attract more international visitors than any other trade fair in Spain. (Top Right) Porcelanosa’s X-Light series lets designers effectively use oversized tile on walls and floors with less grout and installation time. (Above) Ceràmica Cumella, founded in 1880, explores color palettes for a project. (Right) Keraben’s metallic décor tile adds a sophisticated touch. Material, Pattern and Technology Expansion While visiting the fair, Tile of Spain arranged for journalists, architects and designers to tour select factories and workshops to experience the processes and creativity first hand. Spain’s approach to ceramics represents a combination of passion, pride and long-view economics. For instance, within the walls of Ceràmica Cumella, one of the world’s premier ceramic workshops, you can’t help but feel immersed in family history dating back to 1880. Artifacts from generation to generation adorn the work areas as a constant reminder of Cumella’s artisanal heritage. This is more than a business…it’s a way of life. And it’s why despite outside fiscal conditions, these firms are completely committed to design and innovation. 58 + K BB Tile has always been a material of choice for baths and kitchens. Porcelain especially is impervious to water and holds up to heavy traffic and abuse. Tile trends are important to watch as the design and technical options are expanding at a rapid pace. “Overall, I believe the Spanish tile industry is really making it so easy to personalize tile designs, and more than ever before, manufacturers are capturing our imagination with new offerings that allow us to express our own sense of style rather than telling us what that style should be,” said Ryan Fasan, technical consultant for Tile of Spain. “Much like the use of hash tags in social media, it is consumers who dictate what captures our interest.” May/June 2013 / www.kbbonline.com / The Official Sponsor of KBIS www.kbis.com http://www.kbbonline.com http://www.kbis.com

Table of Contents for the Digital Edition of KBB - May/June 2013

KBB - May/June 2013
Editorial
Show Director’s Note
Online Contents
Opinion
KBIS SPECIAL SECTION
Web Savvy
Trends
Products
Abroad
Design
Form and Function
A “Wow” Design
Favorites
Ad Index

KBB - May/June 2013

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