Multi-Housing News - August 2009 - (Page 24)

On-Site.com CATEGORY: Resident Screening Systems On-Site.com—Green leasing means smart business In the apartment industry, “going green” typically means recycling programs, sustainable construction or eco-friendly materials. Today, though, many apartment firms are adopting paperless products for “green leasing” from On-Site.com, such as: • Online ad distribution and lead management • Affordable turnkey Web site deployment • Convenient online application processing • Specialized “live” resident screening • Painless document management, including e-signatures Apartment managers have long lacked sophisticated tools to find, identify and retain residents. Even the country’s largest and most forwardthinking apartment firms employ systems that don’t have the integration and automation that other industries enjoy. Compare a fluid check-in at a five-star hotel with the hassle of exchanging a ticket at an airline counter … which process does the typical apartment move-in resemble? Smart software makes a difference. On-Site invented the category of online leasing, and we have won patents for our technology. With the rules of credit changing in the current economy, you need a clear indication of what makes a good resident and how you can incrementally increase risk to balance occupancy in today’s challenging market. Only applications that meet or exceed your standards will be “approved” for the leasegeneration that On-Site pre-populates—including all pro-rates, concessions and calculations. Likewise, if the applicant is “approved with conditions,” those terms must be enforced in the contract. On-Site provides clear guidance about how applicants meet your standards and delivers built-in control — so only qualified residents can lease. Ad performance tracking Today’s renters are looking for you online. On-Site provides simple tools to update pricing, availability and specials everywhere you advertise online— and can extend your reach to hundreds of specialized Web sites and search engines. We also feature a patent-pending tool for posting to popular sites like Craigslist. Recent research shows that apartment managers correctly track the source of their leads only half of the time. On-Site’s platform allows for superior monitoring of performance, so you are making intelligent advertising decisions. Document management made simple The final frontier of online leasing is electronically signing the contract and move-in forms. Whether it’s initiated in your leasing office or though an e-mail invitation, e-signing has arrived. Why? For every 1,000 apartments you manage, you’re printing and storing 50,000 pages in lease forms alone every year. The energy, resources, ink, storage space and personnel devoted to paper use is staggering. And if you’re dealing with roommates or guarantors, it’s a terrible inconvenience for everyone to schedule a traditional lease signing. Nine out of 10 On-Site clients use our builtin documents, and our e-signatures are revolutionizing the industry again. Web sites that mean business A community’s Web site should exist to conduct business—with both new prospects and existing residents. With the convenience of On-Site’s online application, prospective residents can complete an interactive online form in about five minutes, pay the application fee via credit card and electronically sign the document—anytime, day or night. This functionality builds credibility even before a prospect visits the community in person. Over the last five years, communities that offer true online applications boosted qualified traffic by more than 46%. You need this technology to compete. Qualifying residents in a changing market On-Site delivers powerful resident screening tools that allow communities to access relevant data to determine if a prospective renter is a good match. Many companies still rely on a credit score that wasn’t designed especially for them; or, even worse, they don’t know what factors contributed to the score at all. Such “black box” scores mask errors in the credit record and include factors that are irrelevant to the multifamily industry. For more information contact: Josh Romoff, National Sales Director josh@on-site.com • (866) 566-7483 Special Advertising Section 24 August 2009 | Multi-Housing News http://www.On-Site.com http://www.On-Site.com http://www.On-Site.com http://www.On-Site.com

Table of Contents for the Digital Edition of Multi-Housing News - August 2009

Multi-Housing News - August 2009
Contents
From the Editor
Executive Insight: David Hendrickson, JLL
Market Pulse
Operations
Finance: Green Lenders
Property Management: Mentoring
Development & Design: Green
Profile: AMLI
Market Report: Florida
Kitchen & Bath: Saving Water
Products: Paints & Finishes
Technology: Resident Screening
Perspective: Leasing Practices

Multi-Housing News - August 2009