NEWH - May 2003 - (Page 35)

the icing on the cake... the importance of architectural millwork in casino design by: Nancy Bohnett, International Woodwork Corporation AS A DESIGNER, ARCHITECT, CONTRACTOR OR OWNER: “making a difference” in the client’s experience, is the key to success and development of client loyalty. The theme or “look” of a casino is fueled through the challenge of creating an environment that captures the customer’s interest, exposes them to the unknown, goes beyond their expectations and allows for a sense of comfort. Most often, the interior theme or look is attributed to the architectural millwork. The reflection of a gaming experience is developed through the designer’s imagination and creativity. Themes tend to tell a story or relate to a place in history without boring the visitor by the over use of a certain motif or symbol. The architect / interior designer’s role is to take the visitor on an excursion through the vast, yet well directed casino interior. This comfort level is achieved by providing highly detailed and creative millwork and interior furnishings. Luxor Las Vegas 35

Table of Contents for the Digital Edition of NEWH - May 2003

NEWH - May 2003
Contents
Letter From the Editor
Hospitality News
Spotlight on NEWH
Tips on Specs....Chandeliers
On the Road Again
Did You Know?
Ancient Storytelling Comes to Life
Indian Gaming: Developing the Latest Gaming Trend
You Can’t Sue an Indian Tribe, Can You?
Putting the Pieces Together: The Steps It Takes to Develop a Casino
Building the Fantasy
The Icing on the Cake: The Importance of Architectural Millwork in Casino Design
Designing Today’s Casino Resort: How to Make Entertainment Memorable and Distinctive
Casino Advertising: A Sure Bet!
Understanding Code Issues Related to Riverboat Casinos
Purchasing on a Dime
Under Wraps
Small Business Advice
Working With Team Players...
In My Opinion...
Taking the Gambling Out of Specifying Gaming Furniture
Industry Partner Education
Bios

NEWH - May 2003

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