NEWH - November 2004 - (Page 10)

maintaining a sense of place… five-star adaptive re-use by Nancy K. Bohnett A luxurious place to seduce, satisfy, romance the senses and create memories that last forever originated as 3,000 acres of corn grown for making brooms. In 1880, a Prussian Count, James Pourtales, established a small dairy farm in Colorado Springs, Colorado. Not expecting a poor return on his investment, Count Pourtales bought the original 2.400acre tract in 1890 and formed the Broadmoor Land and Investment Company. Twenty years later, 440 acres were forced into receivership, and a man known as Spencer Penrose brought his mining wealth to the residents of Pikes Peak and a multi-faceted resort was born. Warren and Wetmore of New York shaped The Broadmoor’s architecture and design, creating a Renaissance-style main complex completed in 1917. By 1918, four wings officially opened and featured the elaborate ceilings, chandeliers and fountains we still see today. The hotel was an immediate success, attracting leaders of industry, dignitaries and affluent people from all over the world. Even though The Broadmoor began as a casino, Spencer and Julie Penrose’s goal was to create the most beautiful resort in the world. Much of the details were 10 inspired by the elegant places they visited on their European and Oriental travels. Over the years, various improvements and additions have maintained The Broadmoor’s reputation and attraction. In 1993, TAG Galyean, was hired and brought his conceptual talents to the various renovations and additions, preserving the hotel’s Five Star credit and “Jewel of the Rockies” title. Galyean coordinated the talents of a multidisciplinary design team, including architects, engineers, interior designers, contractors and various skilled artisans, to successfully update the facilities and ensure guests return to this much-talkedabout property. Everyone on the team was challenged to integrate modern elements without masking any of the original beauty and integrity. The result only improves on the unique qualities original to the hotel, maintaining the character and magnificence of a grand residence but with the modern amenities today’s travelers demand. TAG Studios are specialists in Resort Master Design, and believe in treating all exceptional properties like living theater. They know that resorts in extraordinary settings allow visitors to experience things beyond their expectations, a true

Table of Contents for the Digital Edition of NEWH - November 2004

NEWH - November 2004
Letter From the President
Outgoing Editor
Hospitality News
Maintaining a Sense of Place...
Design-Related Resources Shine Brightly at 2004 IH/M&RS
Beds in Banks
The Fullerton Singapore Hotel
Woman of the Year - Lyndall De Marco
The Glasshouse Hotel, Edinburgh Scotland
What’s in a Brand Name
What You Need to Maximize Publicity
Coming Events
Chapter News and Events
Embrace Adaptive Re-Use Projects
NEWH UK Supports Serious Fun at Barretstown
IH/M&RS Gold Key Awards

NEWH - November 2004