NEWH - July 2005 - (Page 14)
financing in developing nations.
Thirty-one financial institutions have
adopted the principles since 2003.
Labels count
While known mainly as a great consumer-marketing tool, eco-labeling
is also effective for business-tobusiness commerce. Both hotels
use third-party accreditation as a
way to qualify suppliers and solicit
new business: Scandic’s recent certification by the prestigious Nordic
Swan label for all its properties in
Sweden and Norway has resulted in
significant new corporate business.
Push suppliers
For the most part, rather than seeking specifically “green” vendors,
the hotels have asked more of their
current suppliers to specify or
develop products that are earth
friendly. Scandic requires vendors
to sign a suppliers’ declaration,
ensuring that partners are aware of
and striving toward the use of
renewable materials and
biodegradable substances. Dux
(beds), Lux (liquid soaps) and
Philips (TV sets) are three companies whose eco-labeled products
have successfully met the hotel’s
standards.
Train, train, train
Bergkvist reports staff education as
the single most important factor of
success with a green program;
Scandic provides training for every
new employee and ongoing staff
education through online courses
that are also being implemented at
Hilton International. The Natural
Step, an international advisory and
research organization, has been
instrumental in helping Scandic
develop their program. “People
want to do the right thing,
Bergkvist says. “If you give them
the information, they will.”
Rezidor SAS has also made education a priority, as a key element in
the company’s first phase of its
Responsible Business (RB) Program.
More than 60% of the company’s
staff has received training about
the impacts of the hospitality industry and what actions they can take.
Localize programs
Rezidor SAS operates in 47 countries. By developing a list of 12
objectives – rather than a checklist
of requirements – it allows each
property to develop an action plan
that works best for them, given
market demands and constraints.
The General Manager works with
an RB coordinator at the hotel
level, with the support of a regional
structure that interfaces with the
Heidenmark-Cook’s team. “So, in
Scandinavia, for example, efforts
focus more on waste separation
whereas in the Middle East it’s
more about charitable assistance,”
she explains. Scandic similarly
requires “specific and detailed”
action plans be developed by each
of is hotels, and reserves space in
employee areas at each property to
report its success. The obvious
NEWH announces new corporate partners
NEWH proudly announces three new Corporate Partners
Signature Hospitality Carpets, NLP Furniture Industries,
Inc. and Serta Mattress Company.
SERTA: For the Hotel and Motel Industry, Serta is the
Brand of Choice
Serta is the most popular mattress brand among major
hotels and motels around the world. Some of the most
prestigious hotels have chosen the Serta Perfect Sleeper
above all other mattresses for its comfort, durability and
value. Serta is an organization that is international in
scope, but local in service. Throughout the world, Serta
plants bring a unique combination of local ownership and
service, along with the industry’s most popular hospitality
mattress brand.
NLP FURNITURE INDUSTRIES, INC. : Specializing in
manufacturing and restoring furniture that looks good
and performs well in hotels, restaurants, clubs, healthcare
facilities and other institutional settings such as colleges
and universities.
14
We also want to thank all those companies that
have supported NEWH, Inc. over the past many
years …
Benefactor Level
ULSTER
Patron Level
DURKAN PATTERNED CARPET, INC.
THE HD GROUP/VNU EXPOSITIONS
SHELBY WILLIAMS INDUSTRIES, INC.
SIGNATURE HOSPITALITY CARPETS
Supporting Level
BURTCO ENTERPRISES
MILLIKEN CARPET/HOSPITALITY
NLP FURNITURE INDUSTRIES, INC.
S. HARRIS/FABRICUT
SERTA MATTRESS COMPANY
Table of Contents for the Digital Edition of NEWH - July 2005
NEWH - July 2005
Letter From the President
Upfront
Contents
Hospitality News
Learning From the Leaders
NEWH Announces New Corporate Partners
Protecting Paradise
Who’s Leading Whom?
Eye on the Triple Bottom Line
NEWH Welcomes New Corporate Partner – Signature Hospitality Carpet
Hotec – La Costa, California, June 2-5, 2005
2005 ARDA Awards Recipients
Education and Scholarship
Coming Events
Hospitality Design Award Winners
Letters to the Editor
Contributors
InformeDesign
NEWH - July 2005
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