NEWH - September 2008 - (Page 26)
One CEU for three chapters from Sweden’s leading eco-friendly hotel company, Scandic
Top right: A rendering of
the exterior of the
Scandic at Oslo Airport.
Above, top to bottom:
The façades of the
Potsdamer Platz in Berlin
and the Scandic Khimki
Above: A model
guestroom at the new
Scandic hotel in Berlin.
NEWH LAS VEGAS SUSTAINABILITY COMMITTEE PUT
together a CEU course covering Sweden’s Swan Seal.
Magnus Hedenmark, environmental consultant to
Scandic Hotels, gave a presentation in Las Vegas on June
17th, Phoenix on June 18th, and Los Angeles on June
19th. Each chapter put together their own evening
program surrounding the educational seminar.
Hedenmark discussed the fact that hospitality
properties always look at profitability first.
Sustainability in the industry is finally reaching a point
where management can see benefits and the beginnings
of some cost savings within their utility costs.
Sustainable initiatives as a whole however, are still
having to be instigated by management personnel with
As with many things, sustainability initiatives are
driven by the world, whether the issues are financial,
political, or social. Sweden’s Swan Seal Eco-Labeling
system currently has 98
percent recognition with
58 percent of people
responding with a positive
attitude towards the label.
Consumers in the Nordic
market choose eco-labeled
products nine out of 10
times, and seven out of 10
consumers are willing to pay a premium.
Criteria for Swan Seal certification for the
hospitality industry is based on energy consumption,
water consumption, chemical products, and waste
26 september 2008 www.newh.org tel 800.593.NEWH
management. A system of points for each is totaled to
determine eligibility for the seal.
Scandic Hotels, one of the biggest advocates of the
Swan Seal has gone from one hotel with 25 rooms in
1963 to more than 23,000 rooms in 10 countries, and is
the leading hotel chain in the Nordic market. Magnus is
the first to admit that not every sustainable decision is
profitable, but overall, the management/owners of
Scandic have made a conscience decision to promote
sustainable practices. They feel the social and moral
impact is most important, and this trickles down to
their consumers in numerous ways. This has led to
Scandic’s environmental policy: “No company can
avoid taking responsibility for the environment and
focusing on environmental issues. Scandic shall
therefore, lead the way and work continuously to
promote both a reduction in our environmental impact
and a better environment. Scandic shall contribute to a
This policy has led to a fossil carbon dioxide
emission reduction of 34 percent, down from 1996
when Scandic first began keeping records. The
company has a goal of 50 percent carbon dioxide
reduction by 2011, and 100 percent by 2025. The
financial savings over 10 years has been just under $28
million, taking into account everything—from water
savings to local organic/fair-trade breakfasts, waste
management, and training more than 11,000 team
members in sustainable practices.
All three CEUs were well attended, and NEWH is
proud to have started this important dialog. I
Table of Contents for the Digital Edition of NEWH - September 2008
NEWH - September 2008
Have you Seen?
On the Scene
Sustainability: Point of View
Design 101: International Project
Cover Story: Happy Feet
Save the Date
NEWH - September 2008