NEWH - Summer 2011 - (Page 12)

conference regional tradeshows Attendees browse the booths at the Bethesda, Maryland, regional tradeshow last year Gary Jilek and Melanie Yonker, the Carroll Adams Group at this year’s Orlando regional tradeshow Pat Schaller; Stephanie Mosbauer, Deacon Design; David Rosen, Signature Hospitality Carpet; Lora Spran, Disney Worldwide Shared Services; Bob Thomas, Signature Hospitality Carpet; and Samantha Cash, Deacon Design, in Orlando Diane L. Koppa-Whitney, Milliken, with student Elizabeth Rose, at the Denver tradeshow in 2010, where she displayed her work Let’s Get Regional NEWH pioneers a new type of tradeshow Janice Marko, one of NEWH’s past directors of regional tradeshows, remembers quite vividly how the idea came about. “They were a result of 9/11,” she says. “After that horrible tragedy very few people from Atlanta were planning to attend the New York IHMRS tradeshow. I was president of the Atlanta chapter at that time and decided I would take pictures of the booths and new products so the chapter could have a slideshow/social event when I got home. Fred Sassen, who owned Variation Carpets, suggested we do a tabletop show instead so the designers in Atlanta could actually see the new product. I thought it was a fantastic idea, polled additional vendors to see if they would be interested, and they were.” She had an artist friend design an invitation, called the tradeshow “Broadway Comes to Buckhead,” got a ballroom donated from Noble Investment at the Buckhead Crowne Plaza, and voila, the regional tradeshow concept was born. After completing shows in Orlando and Minneapolis, and with upcoming shows in Los Angeles (June 23rd); Seattle (July 21st); and Chicago (October 26th), NEWH is planning to increase to six shows in 2012. “This increase is in response to interest from NEWH chapters, requests from exhibitors, and positive feedback from attendees,” explains Jena Seibel, NEWH’s tradeshow/marketing coordinator. The regional tradeshows offer up to 150 booths (limited to six-by-six feet) in large market areas and an average of 75 in small markets. Every tradeshow kicks off with one or two CEU courses before the show opens, during the day there are drawings and giveaways, and the day finishes with a cocktail reception. Another incentive: once the attendees visit 45 booths they are entered into two cash drawings for $500. Additionally, chapters in the cities where the shows are being held throw kickoff parties, and even display student work. “During the last few years the demand for the tradeshows have spiked as the low cost and relaxed pace has been a major draw for the vendors,” explains Bryan Adcock, NEWH’s current director of regional tradeshows. “The shows offer a great educational opportunity for the attendees who like the smaller format and the ease of sending people who normally wouldn’t attend one of the major shows.” At the same time, the shows are the largest single source of fundraising dollars for NEWH and the local chapters, which collaborate to make each event happen. “In addition to that, it increases awareness of NEWH in their area,” Seibel says. “Now more than ever it is important to maintain that face-to-face contact through networking events.” As Deborah Herman, president, Fabric Innovations explains: “The tradeshows are the best ‘bang for the buck’ in the industry. In each and every show you can meet all regional clients and get real leads in real time. We always walk out of the shows with such an upbeat confidence knowing we signed at least one project or more. Adds Cynthia Millow, executive vice president of Purchasing Management International (PMI), “The tradeshows are great for our business because we can spend quality time with the exhibitors in a setting that is quieter and not as pressured as with some of the large shows. We close our office for the afternoon and allow the entire staff to go, even accounting and administrative. It’s a great place to make your entire staff really feel part of this industry, and learn a lot.” Mark your Calendar! Dates for 2012 January................Houston March.................Bethesda April.......................Atlanta June...................New York July/August ...........Denver October ...................Dallas 12 summer 2011 tel 800.593.NEWH

Table of Contents for the Digital Edition of NEWH - Summer 2011

NEWH - Summer 2011
Who’s Who
Conference: NeoCon
Conference: Regional Tradeshows
Design 101: Hotel Renovation
Have You Seen?
Product Know-How: Flooring
On the Scene
Cover Story: Lexmark Carpet Mills
Project: Hilton Anatole Atrium II
Project: Four Seasons Hotel London at Park Lane
Project: Wyndham Vacation Resorts
Save the Date
New Members
Partner Profiles

NEWH - Summer 2011