NEWH - Summer 2011 - (Page 28)

product know how flooring Left: A sample carpet from Brintons new High Definition Weave technology. Below: Milliken’s Nobedan collection. step on it Looking down never felt…or looked so good By Jana Schiowitz FLOORING HAS NEVER BEEN SO EXCITING. Its texture, color, pattern—it’s all below us, in corridors, lobbies, and guestrooms. Thanks to new technologies, manufacturers are able to customize flooring and use different yarns to create the right look for any space. Whether its carpet tiles or rugs, watch where you step because it just might inspire you. Making the Right Choice “Carpet provides a number of important benefits in a hospitality space,” explains Nicola Hewitt, marketing director for Brintons Commercial. “It’s particularly comfortable under foot, it’s a good insulator so it contributes to minimizing heat loss, and carpet has excellent acoustic benefits, something that’s critical for a hotel.” So what’s important when specifying carpet? Here are some things to remember when selecting the right carpet for a project. “Design, color, construction, and product quality all impact appearance retention,” stresses John Louw, president of Ulster Carpets. Other issues to consider include using the proper carpet for its intended purpose, the right style in a durable construction, and looking at the total cost for the project rather than just focusing on the cost of the flooring’s cost per square yard. “Hospitality environments must differentiate themselves from one another through design, and that interior individuality is usually best achieved through the specifier’s creative use of colors, textures, and patterns,” explains Elizabeth Moore, vice president of B Carpet. And choosing something that has longevity is also important. “It needs to look great two years after the opening,” says Charley Knight, vice president of Interface Hospitality, also noting that realizing that flooring can be beautiful and sustainable while maintaining high functionality should also be taken into account if opting for a sustainable flooring product. What a Statement Flooring is making a bold statement these days relayed through large-scale patterns and provoking colors. “Using pattern in broadloom carpet and rugs is a great way to create ambiance and make a unique and effective design statement. People are generally a lot more confident and courageous using surface pattern these days and that is showing in modern interiors,” says John Bain, global design director for Brintons. “I feel that having a nice carpet is important in all areas of the hotel,” adds David Martin, regional vice president of sales for Lexmark Carpet Mills, adding that if guests find stained or dirty carpet, it leaves a negative impression of the > 28 summer 2011 tel 800.593.NEWH It needs to look great two years after the opening,” —Charley Knight, vice president, Interface Hospitality “

Table of Contents for the Digital Edition of NEWH - Summer 2011

NEWH - Summer 2011
Who’s Who
Conference: NeoCon
Conference: Regional Tradeshows
Design 101: Hotel Renovation
Have You Seen?
Product Know-How: Flooring
On the Scene
Cover Story: Lexmark Carpet Mills
Project: Hilton Anatole Atrium II
Project: Four Seasons Hotel London at Park Lane
Project: Wyndham Vacation Resorts
Save the Date
New Members
Partner Profiles

NEWH - Summer 2011