IIDA Perspective - Fall/Winter 2012 - 20

PUBlIC AWARENESS

Perceptions about public design versus private ideas—and about influence versus independence—have changed dramatically in recent years. Shelton says she’s noticed a distinct shift in the process of design, and its legal implications, during her career as a lawyer-architect. “In the last 10 years, because of computers, technology, and digitization, it’s much faster to produce and market things. But this creates a lot more opportunity to copy things, knowingly or unknowingly, so you have to be on your toes.” Shelton and others also pinpoint 9/11—and the media exposure surrounding the Ground Zero rebuilding—as a watershed moment in American design. When Thomas Shine’s lawsuit against David Childs and Skidmore, Owings & Merrill (over whether the 2003 Freedom Tower scheme had been lifted from a student project Shine presented to Childs in 1999) inspired an episode of Law & Order, it became clear that issues surrounding design influence had entered the public consciousness as well.

More recent legal battles also underscore shifting ideas about intellectual property. Last summer’s federal court face-off between Apple and Samsung focused less on utility patents, which concern how technology functions, and more on design patents, which concern how technology looks. Today, protecting appearance plays a hugely important role in protecting innovation as a whole, and the numbers prove it: Apple is expected to receive approximately 160 design patents in 2012, Samsung about 500. Those figures are up from the 123 and 333, respectively, that each company received last year, and drastic increases from 2001, when about 10 design patents were issued to each company. And manufacturers are entitled to big damages if they’re able to prove a design patent has been violated. According to legal magazine Corporate Counsel, infringement of a utility patent results in damages only for profits related to the particular patented feature. Whereas a patent holder can recoup an item’s total profit if a design patent has been violated.

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Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2012

IIDA Perspective - Fall/Winter 2012
Contents
Contributors
From IIDA
Behind the Issue
Design Dialogue
Getting It, Together
What Clients Want: Product Manufacturers
Paths for the Protégé
Design Decoded
Resources
Behind the Design
Viewpoints
IIDA Perspective - Fall/Winter 2012 - IIDA Perspective - Fall/Winter 2012
IIDA Perspective - Fall/Winter 2012 - Cover2
IIDA Perspective - Fall/Winter 2012 - 1
IIDA Perspective - Fall/Winter 2012 - 2
IIDA Perspective - Fall/Winter 2012 - Contents
IIDA Perspective - Fall/Winter 2012 - 4
IIDA Perspective - Fall/Winter 2012 - 5
IIDA Perspective - Fall/Winter 2012 - Contributors
IIDA Perspective - Fall/Winter 2012 - 7
IIDA Perspective - Fall/Winter 2012 - From IIDA
IIDA Perspective - Fall/Winter 2012 - 9
IIDA Perspective - Fall/Winter 2012 - Behind the Issue
IIDA Perspective - Fall/Winter 2012 - 11
IIDA Perspective - Fall/Winter 2012 - Design Dialogue
IIDA Perspective - Fall/Winter 2012 - 13
IIDA Perspective - Fall/Winter 2012 - 14
IIDA Perspective - Fall/Winter 2012 - 15
IIDA Perspective - Fall/Winter 2012 - 16
IIDA Perspective - Fall/Winter 2012 - 17
IIDA Perspective - Fall/Winter 2012 - Getting It, Together
IIDA Perspective - Fall/Winter 2012 - 19
IIDA Perspective - Fall/Winter 2012 - 20
IIDA Perspective - Fall/Winter 2012 - 21
IIDA Perspective - Fall/Winter 2012 - 22
IIDA Perspective - Fall/Winter 2012 - 23
IIDA Perspective - Fall/Winter 2012 - 24
IIDA Perspective - Fall/Winter 2012 - 25
IIDA Perspective - Fall/Winter 2012 - What Clients Want: Product Manufacturers
IIDA Perspective - Fall/Winter 2012 - 27
IIDA Perspective - Fall/Winter 2012 - 28
IIDA Perspective - Fall/Winter 2012 - 29
IIDA Perspective - Fall/Winter 2012 - 30
IIDA Perspective - Fall/Winter 2012 - 31
IIDA Perspective - Fall/Winter 2012 - 32
IIDA Perspective - Fall/Winter 2012 - 33
IIDA Perspective - Fall/Winter 2012 - Paths for the Protégé
IIDA Perspective - Fall/Winter 2012 - 35
IIDA Perspective - Fall/Winter 2012 - 36
IIDA Perspective - Fall/Winter 2012 - 37
IIDA Perspective - Fall/Winter 2012 - 38
IIDA Perspective - Fall/Winter 2012 - 39
IIDA Perspective - Fall/Winter 2012 - Design Decoded
IIDA Perspective - Fall/Winter 2012 - 41
IIDA Perspective - Fall/Winter 2012 - 42
IIDA Perspective - Fall/Winter 2012 - 43
IIDA Perspective - Fall/Winter 2012 - 44
IIDA Perspective - Fall/Winter 2012 - 45
IIDA Perspective - Fall/Winter 2012 - 46
IIDA Perspective - Fall/Winter 2012 - 47
IIDA Perspective - Fall/Winter 2012 - 48
IIDA Perspective - Fall/Winter 2012 - 49
IIDA Perspective - Fall/Winter 2012 - Resources
IIDA Perspective - Fall/Winter 2012 - 51
IIDA Perspective - Fall/Winter 2012 - 52
IIDA Perspective - Fall/Winter 2012 - 53
IIDA Perspective - Fall/Winter 2012 - Behind the Design
IIDA Perspective - Fall/Winter 2012 - 55
IIDA Perspective - Fall/Winter 2012 - Viewpoints
IIDA Perspective - Fall/Winter 2012 - Cover3
IIDA Perspective - Fall/Winter 2012 - Cover4
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