IIDA Perspective - Spring/Summer 2012 - 12

“DesiGn proFessionALs Are tHe best Arbiters AnD MAnAGers oF evoLution For tHeir cLients”
5. …BuT u.S. DEMOGRapHICS aRE TRENDING OLDER, WHICH TRaNSLaTES TO a DIvERSE WORKpLaCE. 8. SOCIaL MEDIa HaS REaL vaLuE, BuT IT’S NOT EaSy TO quaNTIfy. aND pERHapS quaNTIfICaTION IS NOT THE pOINT.

the workforce comprises five generations: the silent generation, baby boomers, Generation X, millennials, and Generation Z. How do you design for such a diverse population? A successful workplace allows generations ample opportunity to interact in order to exchange ideas, create mentorship opportunities, and complement each other’s strengths and weaknesses. the younger population has strong design talent and social­media skills, for instance, but lacks experience dealing with budgets, clients, and reading body language.
6. COLLaBORaTION IS OvERRaTED…

Most firms are taking advantage of social media from a marketing standpoint, but not all are tracking its impact. those that typically monitor and measure its effectiveness do it via Facebook insights, Google Analytics, tracking followers, polling clients on their usage, and observing fan­base increases. Designers are primarily using social media to seek new opportunities, broaden the audience of potential clients, create conversations with followers, stay connected, and communi­ cate their brand identity. it’s proved an effective business vehicle in a relationship­driven, word­of­mouth industry. social media pulls together organic groups of like­minded professionals, giving them a platform to learn, engage, and question each other. it’s not a marketing platform so much as the evolution of socializing in a busy world—a world that only gets busier as (wait for it) social media proliferates.
IN CONCLuSION…

Yes, collaboration may be the buzzword du jour, but what employees really want is community, which is a very different thing. Millennials especially, despite their “social” reputation, are more interested in parallel play than nonstop interaction: they want to work solo but in packs, alongside people they like and are invested in. When workers like each other, productivity increases and, ironically, distractions diminish, leading to more profits.
7. …yET THE IMpORTaNCE Of SuSTaINED, fOCuSED WORK IS OfTEN OvERLOOKED.

While every corporate client desires teaming and collaborative space, there is still a need for head­down individual work. How that work is carried out differs from generation to generation: some need walls, others, ear buds. Many companies prioritize collaboration zones at the expense of personal space conducive to thinking. indeed, workers often have to go home to accom­ plish focused work. the key to supporting both interaction and productivity is achieving the right balance of private and shared spaces.

the workplace itself needs to work better in order to support complex cultural shifts. this challenge poses a huge oppor­ tunity for designers to do what they are best at: look inside organizations to understand client’s current needs, beliefs, and processes and then look outside to best­in­class examples and future trends. Designers can help clients understand what activities and rituals they do need offices for—and how the physical surroundings can better support such activities. Quite simply, design professionals are the best arbiters and managers of evolution for their clients. As the contemporary office evolves into a more adaptable environment, the workplace must become a work in progress: a living, breathing organism that should account for staff growth, technological advancements, changing economic conditions, an ever­more­mobile workforce, and even the unexpected. employees work better in offices that work better for them. for the complete 2012 Industry Roundtable white paper, visit www.IIDa.org.

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Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2012

IIDA Perspective - Spring/summer 2012
From IIDA
Contents
Behind the Issue
IIDA News
Designer Dialogue
What Do Clients Want?
Inside the Design Mind
Design Decoded
Mythbusters
Resources
Viewpoints
IIDA Perspective - Spring/Summer 2012 - IIDA Perspective - Spring/summer 2012
IIDA Perspective - Spring/Summer 2012 - Cover2
IIDA Perspective - Spring/Summer 2012 - From IIDA
IIDA Perspective - Spring/Summer 2012 - 2
IIDA Perspective - Spring/Summer 2012 - Contents
IIDA Perspective - Spring/Summer 2012 - 4
IIDA Perspective - Spring/Summer 2012 - 5
IIDA Perspective - Spring/Summer 2012 - 6
IIDA Perspective - Spring/Summer 2012 - 7
IIDA Perspective - Spring/Summer 2012 - Behind the Issue
IIDA Perspective - Spring/Summer 2012 - 9
IIDA Perspective - Spring/Summer 2012 - IIDA News
IIDA Perspective - Spring/Summer 2012 - 11
IIDA Perspective - Spring/Summer 2012 - 12
IIDA Perspective - Spring/Summer 2012 - 13
IIDA Perspective - Spring/Summer 2012 - Designer Dialogue
IIDA Perspective - Spring/Summer 2012 - 15
IIDA Perspective - Spring/Summer 2012 - 16
IIDA Perspective - Spring/Summer 2012 - 17
IIDA Perspective - Spring/Summer 2012 - 18
IIDA Perspective - Spring/Summer 2012 - 19
IIDA Perspective - Spring/Summer 2012 - 20
IIDA Perspective - Spring/Summer 2012 - 21
IIDA Perspective - Spring/Summer 2012 - What Do Clients Want?
IIDA Perspective - Spring/Summer 2012 - 23
IIDA Perspective - Spring/Summer 2012 - 24
IIDA Perspective - Spring/Summer 2012 - 25
IIDA Perspective - Spring/Summer 2012 - 26
IIDA Perspective - Spring/Summer 2012 - 27
IIDA Perspective - Spring/Summer 2012 - 28
IIDA Perspective - Spring/Summer 2012 - 29
IIDA Perspective - Spring/Summer 2012 - Inside the Design Mind
IIDA Perspective - Spring/Summer 2012 - 31
IIDA Perspective - Spring/Summer 2012 - 32
IIDA Perspective - Spring/Summer 2012 - 33
IIDA Perspective - Spring/Summer 2012 - 34
IIDA Perspective - Spring/Summer 2012 - 35
IIDA Perspective - Spring/Summer 2012 - Design Decoded
IIDA Perspective - Spring/Summer 2012 - 37
IIDA Perspective - Spring/Summer 2012 - 38
IIDA Perspective - Spring/Summer 2012 - 39
IIDA Perspective - Spring/Summer 2012 - 40
IIDA Perspective - Spring/Summer 2012 - 41
IIDA Perspective - Spring/Summer 2012 - 42
IIDA Perspective - Spring/Summer 2012 - 43
IIDA Perspective - Spring/Summer 2012 - 44
IIDA Perspective - Spring/Summer 2012 - 45
IIDA Perspective - Spring/Summer 2012 - 46
IIDA Perspective - Spring/Summer 2012 - 47
IIDA Perspective - Spring/Summer 2012 - Mythbusters
IIDA Perspective - Spring/Summer 2012 - 49
IIDA Perspective - Spring/Summer 2012 - 50
IIDA Perspective - Spring/Summer 2012 - Resources
IIDA Perspective - Spring/Summer 2012 - 52
IIDA Perspective - Spring/Summer 2012 - 53
IIDA Perspective - Spring/Summer 2012 - 54
IIDA Perspective - Spring/Summer 2012 - 55
IIDA Perspective - Spring/Summer 2012 - Viewpoints
IIDA Perspective - Spring/Summer 2012 - Cover3
IIDA Perspective - Spring/Summer 2012 - Cover4
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