IIDA Perspective - Spring/Summer 2012 - 26

aNDaz: one cLient, Five properties, Five “WAnts”

Clients want what Customers want.

that’s the fundamental lesson in a case study of Andaz, Hyatt’s acclaimed boutique­hotel chain. With the help of an outside research firm, the hospitality giant learned that hotel guests would prefer a “barrier­free hotel experience,” explains tristan Dowell, a nine­year Hyatt veteran and Andaz’s director of brands. eschewing the front desk and its trappings broke convention with the hotel industry, which has expected guests to idle, queue, check in, swipe, retrieve, retrace, park, drag, hoist, and flop down with such consistency that the moves could be diagrammed into a dance.

in another break with tradition, instead of rolling out a single design package to multiple locations, Hyatt asks a new team to interpret the concept of uninterrupted entry for each property. the company’s mission is to create a sui generis hotel that says something about its hometown while main­ taining an established standard. Dowell, who has participated in the evolution of Andaz since its launch, shares the client thinking that went into site­specific accomplishments.

26



Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2012

IIDA Perspective - Spring/summer 2012
From IIDA
Contents
Behind the Issue
IIDA News
Designer Dialogue
What Do Clients Want?
Inside the Design Mind
Design Decoded
Mythbusters
Resources
Viewpoints
IIDA Perspective - Spring/Summer 2012 - IIDA Perspective - Spring/summer 2012
IIDA Perspective - Spring/Summer 2012 - Cover2
IIDA Perspective - Spring/Summer 2012 - From IIDA
IIDA Perspective - Spring/Summer 2012 - 2
IIDA Perspective - Spring/Summer 2012 - Contents
IIDA Perspective - Spring/Summer 2012 - 4
IIDA Perspective - Spring/Summer 2012 - 5
IIDA Perspective - Spring/Summer 2012 - 6
IIDA Perspective - Spring/Summer 2012 - 7
IIDA Perspective - Spring/Summer 2012 - Behind the Issue
IIDA Perspective - Spring/Summer 2012 - 9
IIDA Perspective - Spring/Summer 2012 - IIDA News
IIDA Perspective - Spring/Summer 2012 - 11
IIDA Perspective - Spring/Summer 2012 - 12
IIDA Perspective - Spring/Summer 2012 - 13
IIDA Perspective - Spring/Summer 2012 - Designer Dialogue
IIDA Perspective - Spring/Summer 2012 - 15
IIDA Perspective - Spring/Summer 2012 - 16
IIDA Perspective - Spring/Summer 2012 - 17
IIDA Perspective - Spring/Summer 2012 - 18
IIDA Perspective - Spring/Summer 2012 - 19
IIDA Perspective - Spring/Summer 2012 - 20
IIDA Perspective - Spring/Summer 2012 - 21
IIDA Perspective - Spring/Summer 2012 - What Do Clients Want?
IIDA Perspective - Spring/Summer 2012 - 23
IIDA Perspective - Spring/Summer 2012 - 24
IIDA Perspective - Spring/Summer 2012 - 25
IIDA Perspective - Spring/Summer 2012 - 26
IIDA Perspective - Spring/Summer 2012 - 27
IIDA Perspective - Spring/Summer 2012 - 28
IIDA Perspective - Spring/Summer 2012 - 29
IIDA Perspective - Spring/Summer 2012 - Inside the Design Mind
IIDA Perspective - Spring/Summer 2012 - 31
IIDA Perspective - Spring/Summer 2012 - 32
IIDA Perspective - Spring/Summer 2012 - 33
IIDA Perspective - Spring/Summer 2012 - 34
IIDA Perspective - Spring/Summer 2012 - 35
IIDA Perspective - Spring/Summer 2012 - Design Decoded
IIDA Perspective - Spring/Summer 2012 - 37
IIDA Perspective - Spring/Summer 2012 - 38
IIDA Perspective - Spring/Summer 2012 - 39
IIDA Perspective - Spring/Summer 2012 - 40
IIDA Perspective - Spring/Summer 2012 - 41
IIDA Perspective - Spring/Summer 2012 - 42
IIDA Perspective - Spring/Summer 2012 - 43
IIDA Perspective - Spring/Summer 2012 - 44
IIDA Perspective - Spring/Summer 2012 - 45
IIDA Perspective - Spring/Summer 2012 - 46
IIDA Perspective - Spring/Summer 2012 - 47
IIDA Perspective - Spring/Summer 2012 - Mythbusters
IIDA Perspective - Spring/Summer 2012 - 49
IIDA Perspective - Spring/Summer 2012 - 50
IIDA Perspective - Spring/Summer 2012 - Resources
IIDA Perspective - Spring/Summer 2012 - 52
IIDA Perspective - Spring/Summer 2012 - 53
IIDA Perspective - Spring/Summer 2012 - 54
IIDA Perspective - Spring/Summer 2012 - 55
IIDA Perspective - Spring/Summer 2012 - Viewpoints
IIDA Perspective - Spring/Summer 2012 - Cover3
IIDA Perspective - Spring/Summer 2012 - Cover4
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011springsummer
https://www.nxtbookmedia.com