IIDA Perspective - Spring/Summer 2012 - 29

2

Hyatt launched Andaz in november 2007, and with its inaugural property “our team was really trialing the brand,” Dowell recalls. in this remodel of the 1884 Great eastern Hotel (which had been renovated just four years earlier by sir terence conran), there is no waiting for arriving guests. the lobby was reconceived as a lounge where so­called hosts could greet newcomers proactively and perform check­in via tablet computer—with guest standing by at a large oak table or seated in a chaise, complimentary drink in hand. reducing hand­offs and wayfind­ ing, the design even allows the initial staffer to escort a guest to his or her room. Andaz Liverpool street also functioned as a service prototype: While guests happily received the unlim­ ited local calls and minibar freebies, gratis laundry service did not win accolades equal to Hyatt’s expense. over the last 18 months, Dowell has worked closely with 700 loyal guests to collect more insightful feedback and test new ideas. aNDaz WEST HOLLyWOOD

1

aNDaz LIvERpOOL STREET More important, rockwell pushed Andaz’s “studio” conferencing concept, in which several multipurpose rooms outline a communal space for maximum meeting flexibility. Dowell also notes that historical references make this property feel of its place. At the hotel’s watering hole, bar seven Five (named for its location at 75 Wall street), nine stations replace a single bar in a nod to the multiple pubs that once populated the neighborhood. the setup also increases exchanges between guests and bartenders, who rotate among stations. Heightened interaction, explains Dowell, is another manifest­ ation of barrier­free hospitality. aNDaz fIfTH avENuE

3

Hyatt acquired the Gene Autry Hotel in 1976. its most recent reboot transformed the property into the second member of the Andaz family in 2009. Although the Los Angeles hotel may not have the architectural pedigree of its older sibling, which was conceived by the creator of the Houses of parliament, the mod building does occupy a unique slice of rock ’n’ roll history, when, during the 1970’s, it was nicknamed the riot House and Keith richards tossed a tv from his room’s balcony. Design firm Janson Goldstein paid homage to the mid­century architecture with brasilia­style mosaic flooring, and under­ scored its cultural cachet with a cozily dim lounge fit for the chateau Marmont crowd. Dowell says that the West Hollywood project demonstrates how the lounge has a life beyond check­in. “in essence, it’s the heartbeat of the hotel: a convivial space that guests can treat as their own and interact with their host.” aNDaz WaLL STREET

Dowell says this property embodies Hyatt’s designer selection process. “We wanted to create a new York apartment–style experience, and tony chi was the best person to do that. He lives in and knows new York. As we evolve the brand, we want to work with different designers and architects, and ideally the local architects who can really bring to light a vision of a place.” (to wit: Marcel Wanders has been tapped to design Andaz Amsterdam.) Dowell adds that the lounge remains integral to future rollout, and praises chi for transforming it into a more librarylike experience, a nod to the hotel’s location, across the street from the new York public Library. the domestically inspired design also reinforces the disparity between hustle­ and­bustle Manhattan and interior calm.

4 5

aNDaz SaN DIEGO

Hyatt’s project team had masters of the universe in mind when it built this property. efficient 15­minute spa treatments and a gym open 24 hours appeal to the power broker who has everything but time. Andaz turned to hospitality expert rockwell Group, whose design also channels Financial District denizens in trope and substance. Wall & Water, an on­site restaurant, adopts the watermark of dollar bills for a hanging curtain.

initial and ongoing customer research suggested that individual Andaz properties could distill genius loci in a simple, essential manner. Dowell takes the menu as an example: it may hold fewer choices, as long as those choices represent the food filling baskets at regional markets and appearing on locavores’ tables. naturally, guests are snacking on fresh oranges at Andaz san Diego. Hyatt determined that guest rooms should also aspire to simplicity. At this modernization of a 1914 building in the city’s Gaslamp Quarter (the historic renovation was originally performed under the moniker of the ivy Hotel), san Francisco–based sb Architects and L.A.’s powerstrip studio configured public spaces and private quarters to enhance san Diego’s burgeoning downtown life. Within the guest rooms, minimal partitions between sleeping and bathing functions stand in for california’s famous indoor­ outdoor lifestyle.

perspective

29



Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2012

IIDA Perspective - Spring/summer 2012
From IIDA
Contents
Behind the Issue
IIDA News
Designer Dialogue
What Do Clients Want?
Inside the Design Mind
Design Decoded
Mythbusters
Resources
Viewpoints
IIDA Perspective - Spring/Summer 2012 - IIDA Perspective - Spring/summer 2012
IIDA Perspective - Spring/Summer 2012 - Cover2
IIDA Perspective - Spring/Summer 2012 - From IIDA
IIDA Perspective - Spring/Summer 2012 - 2
IIDA Perspective - Spring/Summer 2012 - Contents
IIDA Perspective - Spring/Summer 2012 - 4
IIDA Perspective - Spring/Summer 2012 - 5
IIDA Perspective - Spring/Summer 2012 - 6
IIDA Perspective - Spring/Summer 2012 - 7
IIDA Perspective - Spring/Summer 2012 - Behind the Issue
IIDA Perspective - Spring/Summer 2012 - 9
IIDA Perspective - Spring/Summer 2012 - IIDA News
IIDA Perspective - Spring/Summer 2012 - 11
IIDA Perspective - Spring/Summer 2012 - 12
IIDA Perspective - Spring/Summer 2012 - 13
IIDA Perspective - Spring/Summer 2012 - Designer Dialogue
IIDA Perspective - Spring/Summer 2012 - 15
IIDA Perspective - Spring/Summer 2012 - 16
IIDA Perspective - Spring/Summer 2012 - 17
IIDA Perspective - Spring/Summer 2012 - 18
IIDA Perspective - Spring/Summer 2012 - 19
IIDA Perspective - Spring/Summer 2012 - 20
IIDA Perspective - Spring/Summer 2012 - 21
IIDA Perspective - Spring/Summer 2012 - What Do Clients Want?
IIDA Perspective - Spring/Summer 2012 - 23
IIDA Perspective - Spring/Summer 2012 - 24
IIDA Perspective - Spring/Summer 2012 - 25
IIDA Perspective - Spring/Summer 2012 - 26
IIDA Perspective - Spring/Summer 2012 - 27
IIDA Perspective - Spring/Summer 2012 - 28
IIDA Perspective - Spring/Summer 2012 - 29
IIDA Perspective - Spring/Summer 2012 - Inside the Design Mind
IIDA Perspective - Spring/Summer 2012 - 31
IIDA Perspective - Spring/Summer 2012 - 32
IIDA Perspective - Spring/Summer 2012 - 33
IIDA Perspective - Spring/Summer 2012 - 34
IIDA Perspective - Spring/Summer 2012 - 35
IIDA Perspective - Spring/Summer 2012 - Design Decoded
IIDA Perspective - Spring/Summer 2012 - 37
IIDA Perspective - Spring/Summer 2012 - 38
IIDA Perspective - Spring/Summer 2012 - 39
IIDA Perspective - Spring/Summer 2012 - 40
IIDA Perspective - Spring/Summer 2012 - 41
IIDA Perspective - Spring/Summer 2012 - 42
IIDA Perspective - Spring/Summer 2012 - 43
IIDA Perspective - Spring/Summer 2012 - 44
IIDA Perspective - Spring/Summer 2012 - 45
IIDA Perspective - Spring/Summer 2012 - 46
IIDA Perspective - Spring/Summer 2012 - 47
IIDA Perspective - Spring/Summer 2012 - Mythbusters
IIDA Perspective - Spring/Summer 2012 - 49
IIDA Perspective - Spring/Summer 2012 - 50
IIDA Perspective - Spring/Summer 2012 - Resources
IIDA Perspective - Spring/Summer 2012 - 52
IIDA Perspective - Spring/Summer 2012 - 53
IIDA Perspective - Spring/Summer 2012 - 54
IIDA Perspective - Spring/Summer 2012 - 55
IIDA Perspective - Spring/Summer 2012 - Viewpoints
IIDA Perspective - Spring/Summer 2012 - Cover3
IIDA Perspective - Spring/Summer 2012 - Cover4
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011springsummer
https://www.nxtbookmedia.com