Design Dialogue The Real Deal: Perspective downloads the brain of top New York realestate advisor—and newly minted author— Gregg Lorberbaum. iNtervieW BY Jen Renzi pHOtOGrApHY BY Adrian Wilson Gregg Lorberbaum is a career-long tenant rep, helping clients like Morgan Stanley and KPMG secure New York office space—and negotiate favorable leases in a hyper-competitive market. He is also something of an evangelist committed to demystifying the brokerage business. In addition to running his firm, Centric Real Estate Advisors, Lorberbaum is a strategic coach for aspiring brokers and an advisor to tech companies such as View The Space, an online platform that provides digital tours, and CompStak, a crowd-sourced database of commercial lease comps. 18