IIDA Perspective - Spring/Summer 2013 - 55

Behind
the
Design

Designers Bud Rodecker / 3st and Beth Weaver / 3st
explain the issue’s graphics.

shOWrOOM OF Future, pAGe 24

The headline font treatment mimics the one used
on the cover, where we gave words dimension
by turning them into spatial environments. The
font recalls a floor plan, perhaps, or a perspectival
drawing. (On the cover, we added one more layer
to the design: We ran the issue’s copy through a text
analyzer to determine which words were used most
often; the most commonly used are the largest.)
To illustrate each of the concepts outlined in
this article—from “diasporic” to “anticipatory”—
we developed a pixel grid of 16 boxes, and played
with the interrelation between them to form
expressive little icons.

WOrKinG it, pAGe 28

We started with the idea that the page layout
itself was a bit like the arrangement of a proto­
typical coworking space: a large open room with
tables that can be moved around as needed.
So we built a very simple architecture for the page:
The text block is always top right, and however
deep it goes onto the page informs the placement
of the project name to the left. The photograph
at the bottom hangs off the grid, while the photo­
credit line extends a vertical element within the
image. The numbers have a few functions: They
activate the white space on the page, give a sense
of the abundance of projects included, and also
move around the “room”—much like someone
at a coworking space might choose to station
themselves at a different desk each time.

LESLIE ANN WILSON, IIDA

of time designing to the proposed budget, and during the pricing

My number­one pet peeve is when I spend
Get YOur GAMe On, pAGe 46

Advertisers in this issue
Big Ass Fans
Cumberland Furniture

9

In this case, the concept follows form: We wanted
to do a really big typographic treatment for the
headline, and started experimenting with letters.
The result? Letters that recall the tubes in Super
Mario Bros. The “tubes” start on the opening
spread and snake onto the next—like level changes
in a video game—and form drop caps for
the paragraphs.

vieWpOints, pAGe 56

Here, we put the quotes in skewed, off­register
boxes with uncomfortable negative space between
them. Here and there they just barely touch,
creating tension. Functionally it’s a way to keep
this text­only column interesting and different,
but the design also reflects a sort of agitation
that shines through the text.

Cv2

iidA—healthcare interior design Competition

45

iidA – Join

27

iidA – neoCon

17

Johnsonite

5

Ki inc

Cv4

national terrazzo & Mosaic Association

Cv3

neoCon World’s trade Fair
sherwin-Williams
skyline design
sloan valve

23
2
13
7

tandus

11

universal Fibers

15
perspective

55



Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2013

IIDA Perspective - Spring/Summer 2013
IIDA Post-It initiative
Contents
Contributors
From IIDA
Behind the Issue
IIDA News
Design Dialogue
The Showroom of the Future
Working It
Hire Resolution
Get Your Game On
Design Decoded
Behind the Design
Viewpoints
IIDA Perspective - Spring/Summer 2013 - IIDA Perspective - Spring/Summer 2013
IIDA Perspective - Spring/Summer 2013 - Cover2
IIDA Perspective - Spring/Summer 2013 - IIDA Post-It initiative
IIDA Perspective - Spring/Summer 2013 - 2
IIDA Perspective - Spring/Summer 2013 - Contents
IIDA Perspective - Spring/Summer 2013 - 4
IIDA Perspective - Spring/Summer 2013 - 5
IIDA Perspective - Spring/Summer 2013 - Contributors
IIDA Perspective - Spring/Summer 2013 - 7
IIDA Perspective - Spring/Summer 2013 - From IIDA
IIDA Perspective - Spring/Summer 2013 - 9
IIDA Perspective - Spring/Summer 2013 - Behind the Issue
IIDA Perspective - Spring/Summer 2013 - 11
IIDA Perspective - Spring/Summer 2013 - IIDA News
IIDA Perspective - Spring/Summer 2013 - 13
IIDA Perspective - Spring/Summer 2013 - 14
IIDA Perspective - Spring/Summer 2013 - 15
IIDA Perspective - Spring/Summer 2013 - 16
IIDA Perspective - Spring/Summer 2013 - 17
IIDA Perspective - Spring/Summer 2013 - Design Dialogue
IIDA Perspective - Spring/Summer 2013 - 19
IIDA Perspective - Spring/Summer 2013 - 20
IIDA Perspective - Spring/Summer 2013 - 21
IIDA Perspective - Spring/Summer 2013 - 22
IIDA Perspective - Spring/Summer 2013 - 23
IIDA Perspective - Spring/Summer 2013 - The Showroom of the Future
IIDA Perspective - Spring/Summer 2013 - 25
IIDA Perspective - Spring/Summer 2013 - 26
IIDA Perspective - Spring/Summer 2013 - 27
IIDA Perspective - Spring/Summer 2013 - Working It
IIDA Perspective - Spring/Summer 2013 - 29
IIDA Perspective - Spring/Summer 2013 - 30
IIDA Perspective - Spring/Summer 2013 - 31
IIDA Perspective - Spring/Summer 2013 - 32
IIDA Perspective - Spring/Summer 2013 - 33
IIDA Perspective - Spring/Summer 2013 - 34
IIDA Perspective - Spring/Summer 2013 - 35
IIDA Perspective - Spring/Summer 2013 - 36
IIDA Perspective - Spring/Summer 2013 - 37
IIDA Perspective - Spring/Summer 2013 - 38
IIDA Perspective - Spring/Summer 2013 - 39
IIDA Perspective - Spring/Summer 2013 - Hire Resolution
IIDA Perspective - Spring/Summer 2013 - 41
IIDA Perspective - Spring/Summer 2013 - 42
IIDA Perspective - Spring/Summer 2013 - 43
IIDA Perspective - Spring/Summer 2013 - 44
IIDA Perspective - Spring/Summer 2013 - 45
IIDA Perspective - Spring/Summer 2013 - Get Your Game On
IIDA Perspective - Spring/Summer 2013 - 47
IIDA Perspective - Spring/Summer 2013 - 48
IIDA Perspective - Spring/Summer 2013 - 49
IIDA Perspective - Spring/Summer 2013 - 50
IIDA Perspective - Spring/Summer 2013 - 51
IIDA Perspective - Spring/Summer 2013 - Design Decoded
IIDA Perspective - Spring/Summer 2013 - 53
IIDA Perspective - Spring/Summer 2013 - 54
IIDA Perspective - Spring/Summer 2013 - Behind the Design
IIDA Perspective - Spring/Summer 2013 - Viewpoints
IIDA Perspective - Spring/Summer 2013 - Cover3
IIDA Perspective - Spring/Summer 2013 - Cover4
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