IIDA Perspective - Fall/Winter 2014 - 11

BY Carrie Neill
WITH ADDITIONAL REPORTING BY

Kimberly Richter

Not long ago, a pop-up storefront was still a novelty.
Today, we not only have pop-up hotels and offices, but
schools, theaters, even hospitals. Despite their temporary
nature, pop-ups are increasingly sought-after design
projects. Firms of every size are taking advantage of these
spaces to win new work, expand into different market
segments and stay a step ahead of the competition.
Experiential. Transformative. Spectacular. All words you're
apt to hear when talking with designers about "pop-up"
spaces. Companies are beginning to rely on transformative
experiences to lure people into pop-up venues, betting
that the bigger the sense of transformation, the more likely
people are to look up from their devices and engage with
the world before them. Instead of serving coffee or selling
t-shirts, today's pop-ups foster a sense of celebration, bring a
mise-en-scene quality to the city landscape, and compete for
attention with cultural institutions and live performances.

The Expanding Scope
of Temporary Design

The abundance of attention from both the media
and the general public makes it easy to see why brands
are interested in pop-up spaces. But over the last decade,
as these temporary venues have transcended their roots in
retail, a surprising new trend has emerged: design firms are
now actively pursuing pop-up projects. In many ways, this
seems counter-intuitive. After all, permanence is one of the
key factors that distinguishes Interior Design from interior
decorating. (A distinction IIDA has worked diligently to
make clear to the general public.) And pop-ups, by
definition, come with a built-in expiration date. So why
are more and more firms taking on these projects?
In fact, their ephemeral quality may be one of the chief
reasons firms are embracing pop-up design. Unlike
traditional real estate, pop-ups are relatively agile, and
comparatively low commitment for clients. Clients are
more willing to take risks on a pop-up, like trying out a new
design or working with a new designer. For firms, pop-ups
offer a chance to expand their expertise and capabilities,
while aiding in business development and relationship
building with clients who may have more traditional
projects down the road. Young firms in particular have
found pop-ups to be an effective way to build their portfolios
and gain a competitive edge in markets they may not
have had experience in previously. The flexibility of pop-ups
turns out to be their greatest asset, and one that firms
are finding creative ways to leverage.

PERSPECTIVE

11



Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2014

Contents
Contributors
From IIDA
Behind the Issue
Viewpoints
Pop Goes the Marketplace
Beyond Programming
Startup Design
RFP: Decoded
The Power of Narrative
Inspiration
Colophon
Design Buzz
IIDA Perspective - Fall/Winter 2014 - Cover1
IIDA Perspective - Fall/Winter 2014 - Cover2
IIDA Perspective - Fall/Winter 2014 - 1
IIDA Perspective - Fall/Winter 2014 - 2
IIDA Perspective - Fall/Winter 2014 - Contents
IIDA Perspective - Fall/Winter 2014 - 4
IIDA Perspective - Fall/Winter 2014 - Contributors
IIDA Perspective - Fall/Winter 2014 - From IIDA
IIDA Perspective - Fall/Winter 2014 - 7
IIDA Perspective - Fall/Winter 2014 - Behind the Issue
IIDA Perspective - Fall/Winter 2014 - Viewpoints
IIDA Perspective - Fall/Winter 2014 - Pop Goes the Marketplace
IIDA Perspective - Fall/Winter 2014 - 11
IIDA Perspective - Fall/Winter 2014 - 12
IIDA Perspective - Fall/Winter 2014 - 13
IIDA Perspective - Fall/Winter 2014 - 14
IIDA Perspective - Fall/Winter 2014 - 15
IIDA Perspective - Fall/Winter 2014 - 16
IIDA Perspective - Fall/Winter 2014 - 17
IIDA Perspective - Fall/Winter 2014 - Beyond Programming
IIDA Perspective - Fall/Winter 2014 - 19
IIDA Perspective - Fall/Winter 2014 - 20
IIDA Perspective - Fall/Winter 2014 - 21
IIDA Perspective - Fall/Winter 2014 - 22
IIDA Perspective - Fall/Winter 2014 - 23
IIDA Perspective - Fall/Winter 2014 - 24
IIDA Perspective - Fall/Winter 2014 - 25
IIDA Perspective - Fall/Winter 2014 - 26
IIDA Perspective - Fall/Winter 2014 - 27
IIDA Perspective - Fall/Winter 2014 - Startup Design
IIDA Perspective - Fall/Winter 2014 - 29
IIDA Perspective - Fall/Winter 2014 - 30
IIDA Perspective - Fall/Winter 2014 - 31
IIDA Perspective - Fall/Winter 2014 - 32
IIDA Perspective - Fall/Winter 2014 - 33
IIDA Perspective - Fall/Winter 2014 - 34
IIDA Perspective - Fall/Winter 2014 - 35
IIDA Perspective - Fall/Winter 2014 - 36
IIDA Perspective - Fall/Winter 2014 - 37
IIDA Perspective - Fall/Winter 2014 - RFP: Decoded
IIDA Perspective - Fall/Winter 2014 - 39
IIDA Perspective - Fall/Winter 2014 - 40
IIDA Perspective - Fall/Winter 2014 - 41
IIDA Perspective - Fall/Winter 2014 - 42
IIDA Perspective - Fall/Winter 2014 - 43
IIDA Perspective - Fall/Winter 2014 - The Power of Narrative
IIDA Perspective - Fall/Winter 2014 - 45
IIDA Perspective - Fall/Winter 2014 - 46
IIDA Perspective - Fall/Winter 2014 - 47
IIDA Perspective - Fall/Winter 2014 - 48
IIDA Perspective - Fall/Winter 2014 - 49
IIDA Perspective - Fall/Winter 2014 - 50
IIDA Perspective - Fall/Winter 2014 - 51
IIDA Perspective - Fall/Winter 2014 - Inspiration
IIDA Perspective - Fall/Winter 2014 - Colophon
IIDA Perspective - Fall/Winter 2014 - 54
IIDA Perspective - Fall/Winter 2014 - 55
IIDA Perspective - Fall/Winter 2014 - Design Buzz
IIDA Perspective - Fall/Winter 2014 - Cover3
IIDA Perspective - Fall/Winter 2014 - Cover4
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