IIDA Perspective - Fall/Winter 2014 - 41

Can having the right consultants on board early make
or break a proposal? And how important is it that the firms
on the team have worked together before?
Listing specific sub-consultants that a firm has had success working with in the
past never hurts. As long as the firm can stand by their work!

AS

LM Having the right sub-consultants is very important, especially if the job requires
them. It shows your understanding of the importance of the team to get the project
done. Less important if they have all worked together before, really nice if they have.
I consider it the team's job to get oriented to each other on my behalf, without any
growing pains presented to me. I hired you as a team, make it happen.
RA It's important that firms have worked together before, or, as I like to say, at least
that they've have met before they walk into the interview! But it's more about
putting together the right team. We have a philosophy that if it's the wrong team,
we'll go back to the sub-consultant we want and ask them if they would consider
another team member. I've done that often. And I always tell submitting firms
to put a sub-consultant's fee below the line so we can evaluate what are core design
costs and what is from the subs.

How much of a decision comes down to personality-
how well the team presents in an interview, or how they
interact with decision makers?
The interview is really important-having the key team members at the
interview is critical. This past year we had a fairly large project go out for proposal.
We had six or seven firms respond, we short listed four to interview. And one who
we hadn't worked with previously knocked it out of the park. Their team had clearly
worked together before, they didn't show us anything during the presentation that
we had seen in the proposal-they assumed we read what they sent. What they did
was focus on HOW they could make our project successful, WHY they were the best
fit for us. They showed us how they do their work, how they solved other problems
for other clients and showed us some of the tools they use to do that. It was a very
interactive interview. At the same time we had another firm come in and literally
just present everything in their binder and showed us such basic things like they
use room data sheets. There was no creativity or LIFE during this interview-
the thoughts that were going through my head during this presentation weren't
positive ones!

LM

RA If I had to assign a weight to the relationship or personality of the firm or the team
and how well they click with the clients? It's 9/10ths of the issue or the decision.
I had a team recently who was bidding on a project for MTV-and they aligned the
personalities of the people on their team with MTV characters-that went over
amazingly well to a group that was relationship based. I hate to say that gimmicky
things win the day in the end, but the client does want to see that you're really
interested in working with them. All else being equal, it's key to demonstrate to
the client that you're going to give your best in all of your efforts.

PERSONALITY is everything! When you work with a designer or firm on a project
they become a part of your world for a specific amount of time so you do establish
a sort of friendship with them. It's only natural that, especially if it's a positive
experience, that you will consider them again and even recommend them
to colleagues.

AS

PERSPECTIVE

41



Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2014

Contents
Contributors
From IIDA
Behind the Issue
Viewpoints
Pop Goes the Marketplace
Beyond Programming
Startup Design
RFP: Decoded
The Power of Narrative
Inspiration
Colophon
Design Buzz
IIDA Perspective - Fall/Winter 2014 - Cover1
IIDA Perspective - Fall/Winter 2014 - Cover2
IIDA Perspective - Fall/Winter 2014 - 1
IIDA Perspective - Fall/Winter 2014 - 2
IIDA Perspective - Fall/Winter 2014 - Contents
IIDA Perspective - Fall/Winter 2014 - 4
IIDA Perspective - Fall/Winter 2014 - Contributors
IIDA Perspective - Fall/Winter 2014 - From IIDA
IIDA Perspective - Fall/Winter 2014 - 7
IIDA Perspective - Fall/Winter 2014 - Behind the Issue
IIDA Perspective - Fall/Winter 2014 - Viewpoints
IIDA Perspective - Fall/Winter 2014 - Pop Goes the Marketplace
IIDA Perspective - Fall/Winter 2014 - 11
IIDA Perspective - Fall/Winter 2014 - 12
IIDA Perspective - Fall/Winter 2014 - 13
IIDA Perspective - Fall/Winter 2014 - 14
IIDA Perspective - Fall/Winter 2014 - 15
IIDA Perspective - Fall/Winter 2014 - 16
IIDA Perspective - Fall/Winter 2014 - 17
IIDA Perspective - Fall/Winter 2014 - Beyond Programming
IIDA Perspective - Fall/Winter 2014 - 19
IIDA Perspective - Fall/Winter 2014 - 20
IIDA Perspective - Fall/Winter 2014 - 21
IIDA Perspective - Fall/Winter 2014 - 22
IIDA Perspective - Fall/Winter 2014 - 23
IIDA Perspective - Fall/Winter 2014 - 24
IIDA Perspective - Fall/Winter 2014 - 25
IIDA Perspective - Fall/Winter 2014 - 26
IIDA Perspective - Fall/Winter 2014 - 27
IIDA Perspective - Fall/Winter 2014 - Startup Design
IIDA Perspective - Fall/Winter 2014 - 29
IIDA Perspective - Fall/Winter 2014 - 30
IIDA Perspective - Fall/Winter 2014 - 31
IIDA Perspective - Fall/Winter 2014 - 32
IIDA Perspective - Fall/Winter 2014 - 33
IIDA Perspective - Fall/Winter 2014 - 34
IIDA Perspective - Fall/Winter 2014 - 35
IIDA Perspective - Fall/Winter 2014 - 36
IIDA Perspective - Fall/Winter 2014 - 37
IIDA Perspective - Fall/Winter 2014 - RFP: Decoded
IIDA Perspective - Fall/Winter 2014 - 39
IIDA Perspective - Fall/Winter 2014 - 40
IIDA Perspective - Fall/Winter 2014 - 41
IIDA Perspective - Fall/Winter 2014 - 42
IIDA Perspective - Fall/Winter 2014 - 43
IIDA Perspective - Fall/Winter 2014 - The Power of Narrative
IIDA Perspective - Fall/Winter 2014 - 45
IIDA Perspective - Fall/Winter 2014 - 46
IIDA Perspective - Fall/Winter 2014 - 47
IIDA Perspective - Fall/Winter 2014 - 48
IIDA Perspective - Fall/Winter 2014 - 49
IIDA Perspective - Fall/Winter 2014 - 50
IIDA Perspective - Fall/Winter 2014 - 51
IIDA Perspective - Fall/Winter 2014 - Inspiration
IIDA Perspective - Fall/Winter 2014 - Colophon
IIDA Perspective - Fall/Winter 2014 - 54
IIDA Perspective - Fall/Winter 2014 - 55
IIDA Perspective - Fall/Winter 2014 - Design Buzz
IIDA Perspective - Fall/Winter 2014 - Cover3
IIDA Perspective - Fall/Winter 2014 - Cover4
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011springsummer
https://www.nxtbookmedia.com