IIDA Perspective - Fall/Winter 2014 - 9

Viewpoints

What do you do to stay
competitive as a designer?

Susan Salvati Suhar, IIDA, RID, LEED AP

DIRECTOR OF INTERIORS, ECKENHOFF SAUNDERS ARCHITECTS

I set aside at least one hour a week to read the print copies of monthly design
magazines and business journals, to gather inspiration from different design
concepts, projected trends and lessons learned. I also appreciate great photography
that captures the detail, composition and proportion of a building, interior space or
object. It's all registered in my brain as a design reference. If I come across a company
or person of real intrigue, I'll go a step further and research them on the internet.
Matthew Goodrich

DIRECTOR OF DESIGN, AVROKO

Whenever I travel for projects, I try to add an extra day or two to visit museums.
Looking at the world through the eyes of artists-a painter, sculptor, or artisan-
always gives me a richer, more grounded perspective on the place we are working.
And engaging with the issues and ideas that these creators wrestled with opens
my mind up to develop design concepts grounded in history and human emotion.
David Schwarz

CREATIVE PARTNER, HUSH

I prefer to explore areas outside of our direct industry, look at work at the fringes
of the world that influences us. Theater is becoming more and more interesting
to me... the control of light, sound, space and narrative comes together in very
interesting ways that resonate with design.
Kelly K. Bauer, FIIDA

MANAGING PARTNER, RICHARD + BAUER

I like to read scientific periodicals; it keeps me up to speed with innovative
trending. Photography and travel are also great because they can make you see
things in a different light & spark a creative response.
Kim Rousseau

DIRECTOR OF INTERIOR DESIGN AT COOPER CARRY

In addition to design publications, I look at business publications and websites from
places like CB Richard Ellis, Deloitt, McKinsey and Harvard Business Review to
understand what's going on in the world at large. I also just attended Mohawk's FWD
two day event in NYC, which was great for design inspiration.
Sonja Duddleston

INTERIOR DESIGN STRATEGIST, ROCKWELL GROUP

Taking drawing classes, collecting and tearing up design magazines from the 70's,
traveling, watching old movies with crazy set design, going to lectures at museums,
having sketching days around the city... pretty much anything that keeps me
inspired and excited about creating.

PERSPECTIVE

9



Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2014

Contents
Contributors
From IIDA
Behind the Issue
Viewpoints
Pop Goes the Marketplace
Beyond Programming
Startup Design
RFP: Decoded
The Power of Narrative
Inspiration
Colophon
Design Buzz
IIDA Perspective - Fall/Winter 2014 - Cover1
IIDA Perspective - Fall/Winter 2014 - Cover2
IIDA Perspective - Fall/Winter 2014 - 1
IIDA Perspective - Fall/Winter 2014 - 2
IIDA Perspective - Fall/Winter 2014 - Contents
IIDA Perspective - Fall/Winter 2014 - 4
IIDA Perspective - Fall/Winter 2014 - Contributors
IIDA Perspective - Fall/Winter 2014 - From IIDA
IIDA Perspective - Fall/Winter 2014 - 7
IIDA Perspective - Fall/Winter 2014 - Behind the Issue
IIDA Perspective - Fall/Winter 2014 - Viewpoints
IIDA Perspective - Fall/Winter 2014 - Pop Goes the Marketplace
IIDA Perspective - Fall/Winter 2014 - 11
IIDA Perspective - Fall/Winter 2014 - 12
IIDA Perspective - Fall/Winter 2014 - 13
IIDA Perspective - Fall/Winter 2014 - 14
IIDA Perspective - Fall/Winter 2014 - 15
IIDA Perspective - Fall/Winter 2014 - 16
IIDA Perspective - Fall/Winter 2014 - 17
IIDA Perspective - Fall/Winter 2014 - Beyond Programming
IIDA Perspective - Fall/Winter 2014 - 19
IIDA Perspective - Fall/Winter 2014 - 20
IIDA Perspective - Fall/Winter 2014 - 21
IIDA Perspective - Fall/Winter 2014 - 22
IIDA Perspective - Fall/Winter 2014 - 23
IIDA Perspective - Fall/Winter 2014 - 24
IIDA Perspective - Fall/Winter 2014 - 25
IIDA Perspective - Fall/Winter 2014 - 26
IIDA Perspective - Fall/Winter 2014 - 27
IIDA Perspective - Fall/Winter 2014 - Startup Design
IIDA Perspective - Fall/Winter 2014 - 29
IIDA Perspective - Fall/Winter 2014 - 30
IIDA Perspective - Fall/Winter 2014 - 31
IIDA Perspective - Fall/Winter 2014 - 32
IIDA Perspective - Fall/Winter 2014 - 33
IIDA Perspective - Fall/Winter 2014 - 34
IIDA Perspective - Fall/Winter 2014 - 35
IIDA Perspective - Fall/Winter 2014 - 36
IIDA Perspective - Fall/Winter 2014 - 37
IIDA Perspective - Fall/Winter 2014 - RFP: Decoded
IIDA Perspective - Fall/Winter 2014 - 39
IIDA Perspective - Fall/Winter 2014 - 40
IIDA Perspective - Fall/Winter 2014 - 41
IIDA Perspective - Fall/Winter 2014 - 42
IIDA Perspective - Fall/Winter 2014 - 43
IIDA Perspective - Fall/Winter 2014 - The Power of Narrative
IIDA Perspective - Fall/Winter 2014 - 45
IIDA Perspective - Fall/Winter 2014 - 46
IIDA Perspective - Fall/Winter 2014 - 47
IIDA Perspective - Fall/Winter 2014 - 48
IIDA Perspective - Fall/Winter 2014 - 49
IIDA Perspective - Fall/Winter 2014 - 50
IIDA Perspective - Fall/Winter 2014 - 51
IIDA Perspective - Fall/Winter 2014 - Inspiration
IIDA Perspective - Fall/Winter 2014 - Colophon
IIDA Perspective - Fall/Winter 2014 - 54
IIDA Perspective - Fall/Winter 2014 - 55
IIDA Perspective - Fall/Winter 2014 - Design Buzz
IIDA Perspective - Fall/Winter 2014 - Cover3
IIDA Perspective - Fall/Winter 2014 - Cover4
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