IIDA Perspective - Spring/Summer 2014 - 16

Walking the talk (or not)
Participants were asked whether their own work
environment had changed over the last few years. A
common answer was: "Perhaps not as much as it should
have considering the leading-edge spaces we are realizing
for our clients." For every design firm or manufacturer
who's embraced agility-creating more teaming spaces
and two- to three-person workrooms-there were
two more with a hierarchical, cubicle-and-corneroffice environment.
Still, there were those who walked the talk. Haworth
has been experimenting with unassigned seating. Many
others have embraced benching. Hollander Design Group
treats its office as a working prototype, said Viveca
Bissonnette, FIIDA. "We are using our own space as a lab
to discover the best ways to increase productivity and
satisfaction-for ourselves as well as for our clients."
One facet of the office-scape that has changed for
everybody: cutting-edge technology and its seamless
integration into the interior design. Two screens per desk
is common, most work on giant flat-screens, and a variety
of programs, apps, and personal gadgets were credited as
essential to daily work.
In the modern workplace, agility is a desired spatial
attribute. Yet it's often misunderstood or under considered
by clients, perceived as a shortcut for change, singlehandedly capable of making an organization more
accessible, transparent, and nonhierarchical.
Space itself cannot instigate cultural change; it can
only support what's already in place. Create a diversity
of environments for different kinds of working and
interaction, with the right type of open space that supports
teamwork and dialogue, and that allows solo focus work,
too. Create agile, adaptable, modular environments that
can be reconfigured from hour to hour, day to day, and
month to month as tasks and teams shift. You've all heard
it from clients: "I don't want you to create an interior,
I want you to create a culture."
But design can only support a culture or give it a framework; change management must be implemented to shift
a culture, and even then it's often a slow and painful
evolution. Stress the importance of change management
to clients, and be equipped to help them with it. Put
guidelines in place about how an agile office space
should be used, and make sure clients are invested in
and uphold them.

16

INDUSTRY PARTICIPANTS
ALESSI USA : Paolo Cravedi, Industry

IIDA, Managing Director North
America

AMERICAN SEATING : Deb McDermott,

Industry IIDA,Vice President of
Marketing & Business Development
CROSSVILLE, INC. : Mark Shannon,
Industry IIDA,Executive Vice
President of Sales

HAWORTH : Michelle Kleyla, Industry

IIDA,Marketing Manager/Workplace
Knowledge

HUMANSCALE : Jon Strassner,
Industry IIDA, Director, A&D North
America
INSCAPE : Michael Fazio, Industry

INTERIOR DESIGNER PARTICIPANTS

Julio Braga, IIDA, IA Interior
Architects, IIDA Vice President
Viveca Bissonnette, FIIDA, Hollander
Design Group, IIDA Vice President
Anne-Marie Gianoudis, IIDA,
Gresham Smith & Partners, IIDA Vice
President
Scott Hierlinger, IIDA, Nelson, IIDA
Vice President
Susanne Molina, IIDA, Klawiter &
Associates, IIDA Vice President
Rob Moylan, IIDA, SmithGroupJJR,
IIDA Vice President
Stacy Reed, IIDA, Gensler, IIDA Vice
President

IIDA, Vice President, Workspace
Strategy

Enrique Reyes, Industry IIDA,
Milliken Carpet, IIDA Vice President

INTERFACE : Jennifer Busch,
Honorary IIDA, Vice President of
A&D, Market Development

Felice Silverman, IIDA,
IIDA President

KIMBALL : Pedro Ayala, IIDA, Director

of Architecture and Design Strategies
MANNINGTON : Chloe Ingalls,

Industry IIDA, Creative Director
MILLIKEN : Barbara Haaksma,
Industry IIDA, Vice President of
Design and Marketing
THE MOHAWK GROUP : Chris Stulpin,

Industry IIDA, Director, Design &
Development

OFS BRANDS : Doug Shapiro, Industry
IIDA, Director of A+D
SHAW : John Stephens, Industry IIDA,
Vice President Marketing
TARKETT: Jeff Krejsa, Industry IIDA,

Vice President - Marketing

WILSONART: Mark Kieckhafer,
Industry IIDA, Sales Manager |
Specifications Segment
SPECIAL GUESTS

Rick Valicenti Founder and Director,
Thirst
Julia Tang Peters Founder,
Leadership Effectiveness Quotient
(LeQ)
Lisa Zarick Senior Vice President of
Learning & Organizational
Development, Leo Burnett USA

James Williamson, FIIDA, Gensler,
IIDA Vice President
Christy Cain, IIDA, Perkins & Will
Ray Ehscheid, Affi liate IIDA, Bank of
America
Jeannette D. Lenear, IIDA, VOA
Associates Incorporated
Primo Orpilla, IIDA, Studio O+A
MODERATOR

Cheryl S. Durst, Executive Vice
President and CEO International
Interior Design Association
ON BEHALF OF IIDA

Dennis Krause, Senior Vice
President International Interior
Design Association
Aisha Williams, Director of Industry
Relations & Special Events
Kyler Queen, Creative Strategist &
Managing Director of Marketing
Communications and Brand
Christa Payton, Social Media
Manager
Jen Renzi, Executive Summary Editor



Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2014

Contents
IIDA Perspective - Spring/Summer 2014 - Cover1
IIDA Perspective - Spring/Summer 2014 - Cover2
IIDA Perspective - Spring/Summer 2014 - 1
IIDA Perspective - Spring/Summer 2014 - 2
IIDA Perspective - Spring/Summer 2014 - Contents
IIDA Perspective - Spring/Summer 2014 - 4
IIDA Perspective - Spring/Summer 2014 - 5
IIDA Perspective - Spring/Summer 2014 - 6
IIDA Perspective - Spring/Summer 2014 - 7
IIDA Perspective - Spring/Summer 2014 - 8
IIDA Perspective - Spring/Summer 2014 - 9
IIDA Perspective - Spring/Summer 2014 - 10
IIDA Perspective - Spring/Summer 2014 - 11
IIDA Perspective - Spring/Summer 2014 - 12
IIDA Perspective - Spring/Summer 2014 - 13
IIDA Perspective - Spring/Summer 2014 - 14
IIDA Perspective - Spring/Summer 2014 - 15
IIDA Perspective - Spring/Summer 2014 - 16
IIDA Perspective - Spring/Summer 2014 - 16A
IIDA Perspective - Spring/Summer 2014 - 16B
IIDA Perspective - Spring/Summer 2014 - 17
IIDA Perspective - Spring/Summer 2014 - 18
IIDA Perspective - Spring/Summer 2014 - 19
IIDA Perspective - Spring/Summer 2014 - 20
IIDA Perspective - Spring/Summer 2014 - 21
IIDA Perspective - Spring/Summer 2014 - 22
IIDA Perspective - Spring/Summer 2014 - 23
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IIDA Perspective - Spring/Summer 2014 - Cover3
IIDA Perspective - Spring/Summer 2014 - Cover4
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