IIDA Perspective - Spring/Summer 2014 - 2

Technology designed to make
the great indoors even greater.
Let's go back a few hundred years.
In the past, air circulated freely through
gaps in walls, windows and doors. And
while we've become better over the
years at sealing interior environments,
we've also sealed
in everything, from
aldehydes, to mold
The bold
and mildew and even
innovation
unpleasant odors.

for reducing

ppm FORMALDEHYDE

400

300

sources like insulation, carpet, furniture
and fabrics. And finally, antimicrobial
agents inhibit the growth
of mold and mildew on
the paint film and related
bacterial odors,
addressing these
issues before
Special compounds deconstruct
carbon molecules to dissipate odors.
they can become
a problem.

Technology so advanced,
Why these problems
interior odors
all you need is a roller.
are such a problem.
Perhaps what's most amazing
Used in producing
and improving
about this technology is
plastics, synthetic
that it comes by the gallon.
resins, upholstery,
indoor air
For more than 147 years,
carpet and pressed
quality.
Sherwin-Williams has
wood, aldehydes
consistently engineered
are compounds that
innovative coatings
gradually "off-gas",
like this zero VOC product that
resulting in emissions. Mold
balances bold ingenuity with
and mildew can irritate skin,
aesthetic appeal. And that's
eyes and respiratory tracts
why we call it - HARMONY.
and cause staining, rotting,
Innovation that is the result of
Aldehydes are emitted from carpet
more than 147 years of R&D.
and bacterial odors. And while
and other products over time.†
odors from pets, cooking,
smoke and other sources may not pose
health problems, they can make indoor
spaces unpleasant.

200

100

0

0.5

1

1.5

2

2.5

AREA OF PAINT SAMPLE cm2

And oh yeah, it's paint.

The science behind the technology.
It starts with odor eliminating technology
that deconstructs carbon molecules,
neutralizing and dissipating odors. Then,
new formaldehyde reducing technology*
helps to transform airborne aldehydes
into water molecules and harmless inert
gas, reducing these VOCs from potential
*Formaldehyde Reducing Technology is currently available in flat and eg-shel sheens. The length of
time Harmony actively reduces odors and formaldehyde depends on the concentration, the frequency of
exposure and the amount of painted surface area.
†Based on methods:
ISO 17226 Determination of formaldehyde content in leather by High Performance Liquid Chromatography
ISO 16000-3 Determination of formaldehyde and other carbonyl compounds in indoor air and test chamber air

©2014 The Sherwin-Williams Company



Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2014

Contents
IIDA Perspective - Spring/Summer 2014 - Cover1
IIDA Perspective - Spring/Summer 2014 - Cover2
IIDA Perspective - Spring/Summer 2014 - 1
IIDA Perspective - Spring/Summer 2014 - 2
IIDA Perspective - Spring/Summer 2014 - Contents
IIDA Perspective - Spring/Summer 2014 - 4
IIDA Perspective - Spring/Summer 2014 - 5
IIDA Perspective - Spring/Summer 2014 - 6
IIDA Perspective - Spring/Summer 2014 - 7
IIDA Perspective - Spring/Summer 2014 - 8
IIDA Perspective - Spring/Summer 2014 - 9
IIDA Perspective - Spring/Summer 2014 - 10
IIDA Perspective - Spring/Summer 2014 - 11
IIDA Perspective - Spring/Summer 2014 - 12
IIDA Perspective - Spring/Summer 2014 - 13
IIDA Perspective - Spring/Summer 2014 - 14
IIDA Perspective - Spring/Summer 2014 - 15
IIDA Perspective - Spring/Summer 2014 - 16
IIDA Perspective - Spring/Summer 2014 - 16A
IIDA Perspective - Spring/Summer 2014 - 16B
IIDA Perspective - Spring/Summer 2014 - 17
IIDA Perspective - Spring/Summer 2014 - 18
IIDA Perspective - Spring/Summer 2014 - 19
IIDA Perspective - Spring/Summer 2014 - 20
IIDA Perspective - Spring/Summer 2014 - 21
IIDA Perspective - Spring/Summer 2014 - 22
IIDA Perspective - Spring/Summer 2014 - 23
IIDA Perspective - Spring/Summer 2014 - 24
IIDA Perspective - Spring/Summer 2014 - 25
IIDA Perspective - Spring/Summer 2014 - 26
IIDA Perspective - Spring/Summer 2014 - 27
IIDA Perspective - Spring/Summer 2014 - 28
IIDA Perspective - Spring/Summer 2014 - 29
IIDA Perspective - Spring/Summer 2014 - 30
IIDA Perspective - Spring/Summer 2014 - 31
IIDA Perspective - Spring/Summer 2014 - 32
IIDA Perspective - Spring/Summer 2014 - 33
IIDA Perspective - Spring/Summer 2014 - 34
IIDA Perspective - Spring/Summer 2014 - 35
IIDA Perspective - Spring/Summer 2014 - 36
IIDA Perspective - Spring/Summer 2014 - 37
IIDA Perspective - Spring/Summer 2014 - 38
IIDA Perspective - Spring/Summer 2014 - 39
IIDA Perspective - Spring/Summer 2014 - 40
IIDA Perspective - Spring/Summer 2014 - 41
IIDA Perspective - Spring/Summer 2014 - 42
IIDA Perspective - Spring/Summer 2014 - 43
IIDA Perspective - Spring/Summer 2014 - 44
IIDA Perspective - Spring/Summer 2014 - 45
IIDA Perspective - Spring/Summer 2014 - 46
IIDA Perspective - Spring/Summer 2014 - 47
IIDA Perspective - Spring/Summer 2014 - 48
IIDA Perspective - Spring/Summer 2014 - 49
IIDA Perspective - Spring/Summer 2014 - 50
IIDA Perspective - Spring/Summer 2014 - 51
IIDA Perspective - Spring/Summer 2014 - 52
IIDA Perspective - Spring/Summer 2014 - 53
IIDA Perspective - Spring/Summer 2014 - 54
IIDA Perspective - Spring/Summer 2014 - 55
IIDA Perspective - Spring/Summer 2014 - 56
IIDA Perspective - Spring/Summer 2014 - Cover3
IIDA Perspective - Spring/Summer 2014 - Cover4
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011springsummer
https://www.nxtbookmedia.com