IIDA Perspective - Spring/Summer 2014 - 29

This increased demand on designers' time and knowledge base,
combined with a volatile economy, has led to new trends in both
how designers approach their work and what employers expect.
Firms are looking for a new kind of professional with skills
across multiple disciplines. Someone who can render a design
one week and present it to a potential client group the next.
Someone who is familiar with the nuances of LEED certification
and can communicate that clearly through effective text.
Someone who understands how both an interior environment
and the landscape environment co-exist and complement one
another. As Scott Hierlinger, IIDA, Design Director at Nelson,
put it at this January's Industry Roundtable: "We are looking
for hybrid dynamos with entrepreneurial spirit, who are not
afraid of anything."

HYBRID

Firms want employees that are critical and strategic thinkers,
who can multitask and are comfortable with change and
shifting responsibilities. The widespread term the industry is
adopting to describe this new breed of designer is "generalist,"
though without any of the stigma historically associated with
the term. Today's generalist is seen as multi-dimensional,
adaptable and resourceful, someone who can juggle disparate
responsibilities and projects at once. It's as much an economic
decision as it is a response to the changing industry.

"We just don't have the luxury of having too many specialists,
especially at entry-level positions, in an environment that
demands multitasking," declared SmithGroupJJR's Rob Moylan,
IIDA, at the Industry Roundtable. "Even if we are busy, we need
to stick to a certain head count. That means every staff member
needs to be able to contribute no matter what the task."

PERSPECTIVE

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Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2014

Contents
IIDA Perspective - Spring/Summer 2014 - Cover1
IIDA Perspective - Spring/Summer 2014 - Cover2
IIDA Perspective - Spring/Summer 2014 - 1
IIDA Perspective - Spring/Summer 2014 - 2
IIDA Perspective - Spring/Summer 2014 - Contents
IIDA Perspective - Spring/Summer 2014 - 4
IIDA Perspective - Spring/Summer 2014 - 5
IIDA Perspective - Spring/Summer 2014 - 6
IIDA Perspective - Spring/Summer 2014 - 7
IIDA Perspective - Spring/Summer 2014 - 8
IIDA Perspective - Spring/Summer 2014 - 9
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IIDA Perspective - Spring/Summer 2014 - 11
IIDA Perspective - Spring/Summer 2014 - 12
IIDA Perspective - Spring/Summer 2014 - 13
IIDA Perspective - Spring/Summer 2014 - 14
IIDA Perspective - Spring/Summer 2014 - 15
IIDA Perspective - Spring/Summer 2014 - 16
IIDA Perspective - Spring/Summer 2014 - 16A
IIDA Perspective - Spring/Summer 2014 - 16B
IIDA Perspective - Spring/Summer 2014 - 17
IIDA Perspective - Spring/Summer 2014 - 18
IIDA Perspective - Spring/Summer 2014 - 19
IIDA Perspective - Spring/Summer 2014 - 20
IIDA Perspective - Spring/Summer 2014 - 21
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IIDA Perspective - Spring/Summer 2014 - Cover3
IIDA Perspective - Spring/Summer 2014 - Cover4
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