IIDA Perspective - Spring/Summer 2016 - 32

The Commission on
Election Administration
was created by
President Obama
in 2014 to "improve
the experience of all
voters." Their report,
issued after a sixmonth study period,
deemed the problems
hindering the US voting
process were solvable.
Image courtesy
supportthevoter.gov

Though new voting machines and ballots can
engage individuals, a community-focused
approach could increase voter engagement on
a large scale. "The fact that voting is so often done
in schools and community centers is something
we should capitalize on in a positive way," says Lee
Skolnick, FAIA, whose firm has a large body of work
in education and exhibit designs that foster social
engagement. "Even though we want our ballots
to be secret, I think making voting a more social
experience would be a positive thing," he says. In
his mind, schools that have a central courtyard can
double as a sort of Greek agora, providing a place
for voters to gather and discuss the issues. In areas
without adequate facilities, polling stations on
wheels could roll into town and set up mobile
community-engagement platforms-the "pop-up
voting center."
To many designers, the most exciting work would
be creating a new kind of cultural cachet around
the voting process. The gamification of the process
could attract younger, tech-savvy voters in new
ways. "Think of a Facebook status update that only
appears on Election Day," says Hunter Tura,
president and CEO of Bruce Mau Design, a multidisciplinary design firm specializing in brands
and environments. "Or a real-time counter of how
many million people have voted."

Next Stop: Democracy!,
a project funded by
the Knight Foundation,
challenged artists to
make voting in local
elections more enticing
by creating new types of
signs at polling places.
Images courtesy
Conrad Benner

32

Tura uses the example of Warby Parker, a company
with a design-centric approach that changed the
way millions buy eyewear. "Warby Parker doesn't
care if you buy online, in the store, or through a
third-party retailer," he says. Apply the same
ideology to voting, and citizens could just as easily
cast a ballot at the grocery store as they could from
their home computers.
If politicians are slow to adopt technological
advancements, he says it's a cue for the public to
ask, "Is there someone who benefits from this not
being a technologically advanced process?" After
all, Tura points out, "High voter turnout favors
different parties in different locations."
In elections, even the smallest design decision is
multiplied by millions. For designers looking to
get involved with the process, Quesenbery urges
a patient approach. "Changes are incremental,"
she says. The main goal: don't do anything drastic
that will potentially damage election results.
"I don't think there's a magic bullet," she says.
But designers can help the voting process support
people from many different backgrounds. "There's
a local election official where you live, and they
have no resources. Say, 'I'm a designer and I would
love to help you redesign signs or donate a design
team.'" Progress might be slow and steady, but on
the bright side, she says, "the great thing about
elections is that there's always another one."


http://www.supportthevoter.gov

Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2016

Iida Perspective - Spring/summer 2016
Contents
From IIDA
Behind the Issue
Contributors
IIDA Industry Roundtable
Designer Dialogue: The B Corp Wave
Can Design Rock the Vote?
The Politics of Sport
Roundtable: Office Politics
Inspiration
Colophon
Viewpoints
IIDA Perspective - Spring/Summer 2016 - Iida Perspective - Spring/summer 2016
IIDA Perspective - Spring/Summer 2016 - Contents
IIDA Perspective - Spring/Summer 2016 - 1
IIDA Perspective - Spring/Summer 2016 - 2
IIDA Perspective - Spring/Summer 2016 - 3
IIDA Perspective - Spring/Summer 2016 - 4
IIDA Perspective - Spring/Summer 2016 - From IIDA
IIDA Perspective - Spring/Summer 2016 - Behind the Issue
IIDA Perspective - Spring/Summer 2016 - 7
IIDA Perspective - Spring/Summer 2016 - Contributors
IIDA Perspective - Spring/Summer 2016 - 9
IIDA Perspective - Spring/Summer 2016 - IIDA Industry Roundtable
IIDA Perspective - Spring/Summer 2016 - 11
IIDA Perspective - Spring/Summer 2016 - 12
IIDA Perspective - Spring/Summer 2016 - 13
IIDA Perspective - Spring/Summer 2016 - 14
IIDA Perspective - Spring/Summer 2016 - 15
IIDA Perspective - Spring/Summer 2016 - 16
IIDA Perspective - Spring/Summer 2016 - 17
IIDA Perspective - Spring/Summer 2016 - 18
IIDA Perspective - Spring/Summer 2016 - 19
IIDA Perspective - Spring/Summer 2016 - Designer Dialogue: The B Corp Wave
IIDA Perspective - Spring/Summer 2016 - 21
IIDA Perspective - Spring/Summer 2016 - 22
IIDA Perspective - Spring/Summer 2016 - 23
IIDA Perspective - Spring/Summer 2016 - 24
IIDA Perspective - Spring/Summer 2016 - 25
IIDA Perspective - Spring/Summer 2016 - Can Design Rock the Vote?
IIDA Perspective - Spring/Summer 2016 - 27
IIDA Perspective - Spring/Summer 2016 - 28
IIDA Perspective - Spring/Summer 2016 - 29
IIDA Perspective - Spring/Summer 2016 - 30
IIDA Perspective - Spring/Summer 2016 - 31
IIDA Perspective - Spring/Summer 2016 - 32
IIDA Perspective - Spring/Summer 2016 - 33
IIDA Perspective - Spring/Summer 2016 - The Politics of Sport
IIDA Perspective - Spring/Summer 2016 - 35
IIDA Perspective - Spring/Summer 2016 - 36
IIDA Perspective - Spring/Summer 2016 - 37
IIDA Perspective - Spring/Summer 2016 - 38
IIDA Perspective - Spring/Summer 2016 - 39
IIDA Perspective - Spring/Summer 2016 - 40
IIDA Perspective - Spring/Summer 2016 - 41
IIDA Perspective - Spring/Summer 2016 - 42
IIDA Perspective - Spring/Summer 2016 - 43
IIDA Perspective - Spring/Summer 2016 - Roundtable: Office Politics
IIDA Perspective - Spring/Summer 2016 - 45
IIDA Perspective - Spring/Summer 2016 - 46
IIDA Perspective - Spring/Summer 2016 - 47
IIDA Perspective - Spring/Summer 2016 - 48
IIDA Perspective - Spring/Summer 2016 - 49
IIDA Perspective - Spring/Summer 2016 - 50
IIDA Perspective - Spring/Summer 2016 - 51
IIDA Perspective - Spring/Summer 2016 - Inspiration
IIDA Perspective - Spring/Summer 2016 - 53
IIDA Perspective - Spring/Summer 2016 - 54
IIDA Perspective - Spring/Summer 2016 - Colophon
IIDA Perspective - Spring/Summer 2016 - Viewpoints
IIDA Perspective - Spring/Summer 2016 - Cover3
IIDA Perspective - Spring/Summer 2016 - Cover4
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