IIDA Perspective - Spring/Summer 2016 - 55

Colophon
Designers Bud Rodecker/3st and Taek Kim/3st
explain the graphics in this issue.
Front Cover
This issue's theme centers around politics and
diplomacy. The cover plays with the idea of two
images and opposing sentiments (Yes/No) in
one, a gesture to the ambiguity and duality of
these topics.
Inside Cover
A riff on a ballot design, but the "candidates"
are themes that appear throughout the features.
A visual reminder of the broad interpretation
of politics that guides this issue, and all of the
related ideas that stem from it.
Designer Dialogue: The B Corp Wave
Becoming a B Corp takes commitment, and requires
that you follow very specific guidelines. The design
of this article recalls the path a corporation takes
to certification with large-scale abstractions of
the letter B.
Can Design Rock the Vote?
The opening spread of Can Design Rock the Vote?
features our interpretation of the infamous
hanging chad ballot from the 2000
presidential election.

TYPOGRAPHY

ADVERTISERS IN THIS ISSUE

Body Typefaces

Architex International

DIN
by Albert-Jan Pool
1995-2009

Formica Corp

8

Haworth Inc.

14

From Wikipedia: FF DIN is a realist sans-serif
typeface based on DIN-Mittelschrift and
DIN-Engschrift, as defi ned in the German standard
DIN 1451. DIN is an acronym for Deutsches Institut
für Normung (German Institute of Standardisation).

IIDA

Kimball Office

17

The Serif
by Lucas de Groot
1994

Mohawk Group

15

FONTSHOP.COM/FAMILIES/FF-DIN

CV4

7

IIDA

51

Interface

CV2

National Terrazzo & Mosaic Association

From LucasFonts: The Thesis superfamily was fi rst
published in 1994 as part of the FontFont collection,
and became part of the LucasFonts type library
in 2000. The family was conceived as a versatile
typographic system of ambitious scope. It grew out
of a dissatisfaction with the limited range of good
typefaces available for corporate identity projects.
Thesis aims to fi ll that gap by providing the user
with three compatible styles - TheSans, TheMix,
and TheSerif - in an optically harmonious range of
eight weights, including real italics for each weight.

CV3

Orgatec

3

Stance Healthcare

9

Staples

25

Teknion

2

LUCASFONTS.COM/FONTS/THESERIF

The Politics of Sport
This article makes a visual riff on the iconic
Olympic rings, using them throughout as
a structure to house images, and to construct
the path in the fi nal timeline.

Brown
by Aurèle Sack
2011

Roundtable: Office Politics
Chess is about strategy, and your position on
the board. Office politics is about your position
in the hierarchy, and maneuvering for status,
prestige, and resources.

Farnham
by Christian Schwartz
2004

LINETO.COM/THE+FONTS/FONT+CATEGORIES/
TEXT+FONTS/BROWN/

Round table: Office Politics
What's more political than office politics? They're an unavoidable
reality for any industry-despite claims that they're actually
counterproductive to getting real work done. But a recent article
in the Harvard Business Review argues that's a mistake, and there
are advantages to engaging in office politics-from broadening
your horizons to learning the art of compromise.

Roundtable

FONTBUREAU.COM/FONTS/FARNHAM/

i
c e
P o l i
t i c s

What are the factors at play? Conventional wisdom is that at smaller
firms, staff often have closer access to decision makers and clients.
But in larger firms, there may be more resources available, programs
to encourage mentorship and diversity, and often a clearer path for
growth and promotion. Is one environment better than another
when it comes to dealing with politics and personalities?

O

The Politics of Sport Olympic Timeline

9-8 years

10 years out

4 years

3 years

National Olympic Committees
nominate suggested cities and cities
submit candidature bids. Local
committees create competition briefs
for masterplans and international
design firms such as AECOM or
Populous are typically brought
on board to consult. (Rio was an
exception here, as AECOM did not
develop its masterplan until 5 years
before the Games). Consultations
on funding (both public and private)
and governance take place. Existing
venues are evaluated for efficacy,
and the legacy and delivery plans
take shape.

National Olympic Committees are
invited to declare their interest in
bidding for the Games; workshops
are provided to cities that express
interest. Over the next year, planning
studies assess the viability of the
Games, and develop the proposed
vision, strategy and concepts. If
there are calls for referendum on
cost overruns, public response can
torpedo bids at this stage (witness
Boston's bid for 2024).

Local architecture and engineering
firms are awarded bids to execute
design of planned venues. Venue
design concepts are released to the
public, along with legacy plans for
temporary venues.

Construction of permanent venues
begins. Interior design teams at
architecture firms are brought in
to finalize interior schema. Olympic
organizing committees begin
sourcing items for interiors that
meet governing bodies' specifications, including furniture for
the Olympic Village.

6-5 years
Local architecture firms are hired
to help coordinate design competitions and bids are solicited for firms
to design individual venues. For Rio,
59 candidates originating from 18
countries bid to design the Olympic
Training Center. AECOM eventually
partnered with DG Architecture,
WilkinsonEyre Architects, Pujol
Barcelona Architects, and IMG Sports
and Expedition on the masterplan.

TOM MARQUARDT, IIDA, SBID

Design Principal of HDR Chicago
Tom Marquardt has 30 years of experience in the interior
design industry. He led his own interdisciplinary design
and branded environments studio for 25 years, working
on projects spanning the corporate, commercial, retail,
educational, residential, institutional and nonprofit
sectors. In 2015 he joined HDR's Chicago architecture
studio as a Design Principal, which he sees as a major
"evolution" of his career. Tom is an IIDA Annual Student
Design Charrette co-founder and judge and an adjunct
professor at the Harrington College of Design in Chicago.
He has won several interior design awards, and his work
has been widely published.

KRISTI ENIGL

Executive Career Coach, HR Professional Consultant
for the Design Industry
Kristi Enigl is a HR Generalist, Talent Acquisition
Strategist, and Career Coach with 20 years of experience
in the Architecture and Design Community. She is
currently the Talent Specialist with MVE + Partners,
in Irvine, California. Kristi has advised firms including
Ismael Leyva, BIG, DLR, and The Jerde Partnership, and
has served on the American Institute of Architects,
LA Design Awards Committee, and as a Board Director
with Southern California Development Forum.
She has implemented Millennial Talent and Recruiting
programs from Los Angeles to NYC. Kristi lives in Dana
Point, California.

2 years
Permanent venue construction
begins to reach completion;
construction of temporary
venues begins.

FELICE SILVERMAN, FIIDA, LEED AP ID+C

President of Silverman Trykowski Associates
Felice Silverman is a Principal at Silverman
Trykowski Associates, Inc. in Boston,
Massachusetts. She is the Past President of IIDA
and recently completed her term as Vice President
on the IIDA International Board. Felice has been
practicing interior design for the past 25 years,
with a focus on the design of spaces for education,
children, healthcare, fitness and commercial
office interiors. She is NCIDQ certified, serves as
an Overseer for the Boston Architectural College,
and is a member of the Massachusetts Interior
Design Coalition Advisory Committee. Felice has
recently been named to the IIDA College of
Fellows, and is the recipient of a 2014 Design New
England Mentors in Design (Middies) Award.

44

7 years

1 year post Games

1 year

The IOC elects its host city. The
masterplan begins to be finalized,
and the city determines which venues
will be temporary structures, which
will be new construction, and which
existing buildings will be refurbished.
For Rio, the city was already equipped
with many venues, as it was the site
of the 2007 PanAmerican Games.
Not all were suitable for Olympics
competition, however. A new
velodrome was erected because the
existing structure wasn't approved
by the International Cycling Union,
and the cost of new construction was
equivalent to retrofitting.

Venues scheduled to reopen as
legacy communities, including
schools, housing, and facilities for
recreational and athletic training.

Venues hold test events to assess
viability of structures. Overlay is
added to venue interiors.

42

Perspective convened a roundtable of designers for a frank chat
about work culture, how the design industry handles human
challenges, and whether office politics can be used for good.

45

Americans vote m
turnout pales in c
politics, but is it p
experience of vot
design thinking h
from banking to h
a relic from decad
in recent memory

CAN	DESIGN	ROCK	THE	VOTE?
PERSPECTIVE

43

Designer Dialogue

Rachel Bannon-Godfrey

Most discussions of today's v
inevitably turn to a defining
politics: the 2000 presidenti
know what happened then,"
Quesenbery, co-founder of t
Design, a non-profit educati
organization created to imp
design-based projects with g
Founded in 2013, the Center'
the aftermath of the 2000 p
between George W. Bush an
litigation regarding the elec
went all the way to the Supr
everyone learned the definit
chad." Beyond the election r
the design of the voting proc
Many of Florida's election ni
from confusing ballot desig
paper-based punch card vot
resulted in an unusual num

Director of Sustainability at RNL Design and
Chair of the Colorado B Corp Champions Committee

(Please remove chad completely)

Spring/Summer 2016

Political correctness has been a hallmark of office
life for some time. But what about the social, ethical
and moral responsibilities of businesses?
The issues are becoming increasingly high profile,
especially as more millennials enter the workforce
and expect a level of operational transparency.
Perspective catches up with one professional helping
guide the industry toward the next wave of ethical
and moral design.

20

By	Jennifer	Krichels

Perspective

RNL Design, an architecture, interiors, and
planning firm headquartered in Denver, is one
of the first design firms in the country to be
designated as a "B Corp"- a for-profit company
that's been certified to meet rigorous standards
of social and environmental performance,
accountability, and transparency. Or, as the B Corp
website says, "B Corp is to business what Fair
Trade certification is to coffee or USDA Organic
certification is to milk."
The B Corp "Declaration of Interdependence" lays
out their manifesto in a few sentences, calling for
all businesses "to be conducted as if people and
place mattered," and designates that "through their
products, practices and profits, businesses should
aspire to do no harm and benefit all." And it
acknowledges that doing so "requires that we act
with the undertaking that we are each dependent
upon another and thus responsible for each other
and future generations."
There are a thousand or so B Corps in the United
States, including companies like Patagonia, Etsy
and Warby Parker. But so far, only a handful of
design firms have pursued the certification, which
is a rigorous process that requires legal approval in
addition to extensive documentation of business
practices. The requirements for certification also
differ slightly by industry, with each company
asked to answer a set of general information
questions and then a second set of field-specific
questions. Perspective sat down with Rachel
Bannon-Godfrey, Associate AIA, LEED AP BD+C,
Director of Sustainability at RNL and the chair of
the Colorado B Corp Champions Committee, to
talk about the path to B Corp certification.

PERSPECTIVE

21

PERSPECTIVE

55
http://www.FONTSHOP.COM/FAMILIES/FF-DIN http://www.LUCASFONTS.COM/FONTS/THESERIF http://lineto.com/the+fonts/font+categories/text+fonts/brown/ http://www.FONTBUREAU.COM/fonts/farnham/
Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2016
