IIDA Perspective - Fall/Winter 2017 - 26

W
THE
FACTOR

Merges luxe
fashion and the
latest tech
in the smartest
of spaces

Yoox Net-a-Porter Technology Center

H

The Yoox Net-a-Porter
tech hub was designed by
Grimshaw Architects.

26

perspective

iida.org/perspective

Photos by: (top) Gabriel De la Chapelle; (left) Philip Vile

LONDON, ENGLAND

High-end fashion brands have been notoriously
slow to adopt the game-changing digital tech
that has set other sectors on fire. But consumer
demand-especially among younger luxury
shoppers-is making that industry standard
decidedly démodé. Yoox Net-a-Porter (YNAP)
is not falling into that trap. Already a major online
player, it's looking to up its digital cred with the
opening of its tech hub.
"This is our temple of innovation," said
Federico Marchetti, CEO, YNAP, at the center's
inauguration in June. "I consider it our space
shuttle, which will transport us into the future."
The hub will function as a lab where 650
IT experts and engineers can experiment with
artificial intelligence, virtual reality, and other
cutting-edge technology. Angela Bardino, head
of interior design at Grimshaw Architects in
London, designed the space around five guiding
principles: flexibility, functionality, comfort,
greenery, and mobile tech.

There's a dedicated space for experimental
coding, an innovation lab, and a floor layout that
adapts to changing teams of workers. Mobile
whiteboards hook onto walls throughout the
office, and employees can access lockers with
their mobile phones, making hot desking operate
more smoothly. And with endless configurations
of chairs, desks, and partitioned work pods, teams
can ideate new solutions in an office environment
that supports their work-and doesn't get in the
way of it.
Bardino and her team incorporated leather,
bronze, and velvet finishings-the same
materials shoppers find in YNAP merch-as
well as timber, felt, and concrete into the design.
"We were inspired by the concept of warp
and weft," says Bardino, alluding to weaving
and the way the office interlaces fashion and
technology. "Think of it like a capsule wardrobe
that can be mixed and matched, offering eclectic
continuity."


http://www.iida.org/perspective

Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2017

IIDA Perspective - Fall/Winter 2017
Contents
From IIDA
Sum of Its Parts
Talk, Talk
Pre/Post
Data Viz
I Design
The Year in Design
Designs That Defined
A Show of Strength
Heat Map
Next-Gen Vision
Air of Anticipation
Scratch Pad
Insider Intel
IIDA News + Updates
Why This Design Works
IIDA Perspective - Fall/Winter 2017 - IIDA Perspective - Fall/Winter 2017
IIDA Perspective - Fall/Winter 2017 - Cover2
IIDA Perspective - Fall/Winter 2017 - 1
IIDA Perspective - Fall/Winter 2017 - Contents
IIDA Perspective - Fall/Winter 2017 - 3
IIDA Perspective - Fall/Winter 2017 - 4
IIDA Perspective - Fall/Winter 2017 - From IIDA
IIDA Perspective - Fall/Winter 2017 - Sum of Its Parts
IIDA Perspective - Fall/Winter 2017 - 7
IIDA Perspective - Fall/Winter 2017 - Talk, Talk
IIDA Perspective - Fall/Winter 2017 - 9
IIDA Perspective - Fall/Winter 2017 - Pre/Post
IIDA Perspective - Fall/Winter 2017 - 11
IIDA Perspective - Fall/Winter 2017 - Data Viz
IIDA Perspective - Fall/Winter 2017 - 13
IIDA Perspective - Fall/Winter 2017 - I Design
IIDA Perspective - Fall/Winter 2017 - 15
IIDA Perspective - Fall/Winter 2017 - The Year in Design
IIDA Perspective - Fall/Winter 2017 - 17
IIDA Perspective - Fall/Winter 2017 - 18
IIDA Perspective - Fall/Winter 2017 - 19
IIDA Perspective - Fall/Winter 2017 - 20
IIDA Perspective - Fall/Winter 2017 - 21
IIDA Perspective - Fall/Winter 2017 - 22
IIDA Perspective - Fall/Winter 2017 - 23
IIDA Perspective - Fall/Winter 2017 - Designs That Defined
IIDA Perspective - Fall/Winter 2017 - 25
IIDA Perspective - Fall/Winter 2017 - 26
IIDA Perspective - Fall/Winter 2017 - 27
IIDA Perspective - Fall/Winter 2017 - 28
IIDA Perspective - Fall/Winter 2017 - 29
IIDA Perspective - Fall/Winter 2017 - A Show of Strength
IIDA Perspective - Fall/Winter 2017 - 31
IIDA Perspective - Fall/Winter 2017 - 32
IIDA Perspective - Fall/Winter 2017 - 33
IIDA Perspective - Fall/Winter 2017 - 34
IIDA Perspective - Fall/Winter 2017 - 35
IIDA Perspective - Fall/Winter 2017 - Heat Map
IIDA Perspective - Fall/Winter 2017 - 37
IIDA Perspective - Fall/Winter 2017 - Next-Gen Vision
IIDA Perspective - Fall/Winter 2017 - 39
IIDA Perspective - Fall/Winter 2017 - 40
IIDA Perspective - Fall/Winter 2017 - 41
IIDA Perspective - Fall/Winter 2017 - 42
IIDA Perspective - Fall/Winter 2017 - 43
IIDA Perspective - Fall/Winter 2017 - Air of Anticipation
IIDA Perspective - Fall/Winter 2017 - 45
IIDA Perspective - Fall/Winter 2017 - 46
IIDA Perspective - Fall/Winter 2017 - 47
IIDA Perspective - Fall/Winter 2017 - 48
IIDA Perspective - Fall/Winter 2017 - 49
IIDA Perspective - Fall/Winter 2017 - Scratch Pad
IIDA Perspective - Fall/Winter 2017 - 51
IIDA Perspective - Fall/Winter 2017 - Insider Intel
IIDA Perspective - Fall/Winter 2017 - 53
IIDA Perspective - Fall/Winter 2017 - IIDA News + Updates
IIDA Perspective - Fall/Winter 2017 - 55
IIDA Perspective - Fall/Winter 2017 - Why This Design Works
IIDA Perspective - Fall/Winter 2017 - Cover3
IIDA Perspective - Fall/Winter 2017 - Cover4
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