IIDA Perspective - Spring 2018 - 8

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A GOOD FIRST IMPRESSION

76%

company.

8

perspective

iida.org/perspective

DESIGNER
DIGITAL
Fashion designer Tom
Ford's first beauty
standalone store is
predictably stunning.
The space stays true
to Ford's minimalist
aesthetic and is made up
of six specialized rooms
concocted from light
and layered gray glass,
marble counters, and
mirrors, according
to Wallpaper.
But what makes the
London, England-based
shop truly stand out is
the major tech influence
that's fully integrated
into the customer
experience. There's a
digital scenting table
where customers can
sample fragrances,
augmented reality setups
where customers can
virtually try on different
shades of lipstick,
digital makeup mirrors
that instantly record
a customer's makeup
tutorial and email it to
them, and LED screens
playing the designer's
latest campaigns.

Photos by: (top left) PRNewsfoto/TOM FORD BEAUTY; (right) Scott Frances for SPYSCAPE

If you're organization is looking to attract more millennial talent, remember: Looks matter.
According to an October 2017 study of U.S. 2,000 adults by global research firm Ipsos,
on behalf of National Business Furniture, there is a marked generational shift in the role
design plays in recruiting talent:
■ Design: 76 percent of millennials, ages 18 to 34, feel somewhat or very strongly that office
design and aesthetic influences their impression of a company while only 39 percent of
employees ages 55 or older care about what their office looks like.
■ Upgrades: 70 percent of respondents who work in an office environment wish their
workplace would consider a design upgrade.
■ Office location: 70 percent of millennials care about
where an office is located compared with 41 percent of those
age 55 or older.
The power of good design doesn't end with the physical space
of millennials
for these younger employees. According to the survey, websites
feel
and branded materials matter as well. Sixty-three percent of
somewhat
millennials-more than double that of employees ages 55 and
or very
older-say a company logo impacts their view of a brand. At the
strongly that
same time, 82 percent of millennials say that a company website
that office
somewhat or strongly influences them compared with just 53
design and
percent of employees 55 and up.
aesthetic
"Clearly, first impressions matter, especially with millennials,
influences
and an interview experience can be impacted by how good a
their
prospective employee feels about a company's physical space," said
impression
Dean Stier, vice president of multichannel marketing for National
of a
Business Furniture, Milwaukee, Wisconsin, USA, in a statement.


http://www.iida.org/perspective

Table of Contents for the Digital Edition of IIDA Perspective - Spring 2018

IIDA Perspective - Spring 2018
From IIDA
Contents
Next
World View
Sum of Its Parts
Talk, Talk
Data Viz
Pre/Post
I Design
Redesigning Gender
The Real Deal
Supermarket Shift
Safe Spaces
Ready for Takeoff
Scratch Pad
Insider Intel
IIDA News + Updates
Why This Design Works
IIDA Perspective - Spring 2018 - IIDA Perspective - Spring 2018
IIDA Perspective - Spring 2018 - Cover2
IIDA Perspective - Spring 2018 - From IIDA
IIDA Perspective - Spring 2018 - Contents
IIDA Perspective - Spring 2018 - 3
IIDA Perspective - Spring 2018 - 4
IIDA Perspective - Spring 2018 - 5
IIDA Perspective - Spring 2018 - Next
IIDA Perspective - Spring 2018 - 7
IIDA Perspective - Spring 2018 - 8
IIDA Perspective - Spring 2018 - 9
IIDA Perspective - Spring 2018 - World View
IIDA Perspective - Spring 2018 - 11
IIDA Perspective - Spring 2018 - Sum of Its Parts
IIDA Perspective - Spring 2018 - 13
IIDA Perspective - Spring 2018 - Talk, Talk
IIDA Perspective - Spring 2018 - Data Viz
IIDA Perspective - Spring 2018 - Pre/Post
IIDA Perspective - Spring 2018 - I Design
IIDA Perspective - Spring 2018 - Redesigning Gender
IIDA Perspective - Spring 2018 - 19
IIDA Perspective - Spring 2018 - 20
IIDA Perspective - Spring 2018 - 21
IIDA Perspective - Spring 2018 - 22
IIDA Perspective - Spring 2018 - 23
IIDA Perspective - Spring 2018 - The Real Deal
IIDA Perspective - Spring 2018 - 25
IIDA Perspective - Spring 2018 - 26
IIDA Perspective - Spring 2018 - 27
IIDA Perspective - Spring 2018 - 28
IIDA Perspective - Spring 2018 - 29
IIDA Perspective - Spring 2018 - Supermarket Shift
IIDA Perspective - Spring 2018 - 31
IIDA Perspective - Spring 2018 - 32
IIDA Perspective - Spring 2018 - 33
IIDA Perspective - Spring 2018 - 34
IIDA Perspective - Spring 2018 - 35
IIDA Perspective - Spring 2018 - Safe Spaces
IIDA Perspective - Spring 2018 - 37
IIDA Perspective - Spring 2018 - 38
IIDA Perspective - Spring 2018 - 39
IIDA Perspective - Spring 2018 - 40
IIDA Perspective - Spring 2018 - 41
IIDA Perspective - Spring 2018 - Ready for Takeoff
IIDA Perspective - Spring 2018 - 43
IIDA Perspective - Spring 2018 - 44
IIDA Perspective - Spring 2018 - 45
IIDA Perspective - Spring 2018 - 46
IIDA Perspective - Spring 2018 - 47
IIDA Perspective - Spring 2018 - 48
IIDA Perspective - Spring 2018 - 49
IIDA Perspective - Spring 2018 - Scratch Pad
IIDA Perspective - Spring 2018 - 51
IIDA Perspective - Spring 2018 - Insider Intel
IIDA Perspective - Spring 2018 - 53
IIDA Perspective - Spring 2018 - IIDA News + Updates
IIDA Perspective - Spring 2018 - 55
IIDA Perspective - Spring 2018 - Why This Design Works
IIDA Perspective - Spring 2018 - Cover3
IIDA Perspective - Spring 2018 - Cover4
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011springsummer
https://www.nxtbookmedia.com