IIDA Perspective - Summer 2018 - 1

Insights From the Top

| FROM IIDA

Photo by: Jeremy Witteveen

THE
PURPOSE
OF PLACE

"

[A built
environment]
is an integral part
of our stories,
rather than just a
setting for them,
which helps to
shape the human
experience.

built environment is more than a backdrop for life. It is an integral
part of our stories, rather than just a setting for them, which
helps to shape the human experience.
Designers always have understood this powerful purpose
of place.
Some industries, however, have been slow to see the
potential that lies within their walls. Take the corporate
world. For decades, the purpose of the workplace
focused on utility, with drab seas of cubicles where
employees could simply get the job done. Companies often gave
little thought to how their built environments affected employee
engagement or outlook. Slowly, however, a shift-spurred in part
by the sustainability and workplace well-being movements-forced
companies to reassess the role their space has on everything from
employee happiness, to collaboration, to innovation, to productivity.
In this issue of Perspective, we examine how purpose plays into
the world of a designer-from what they create to how they work.
Every Where Has a Why (page 20) looks at how many employees seek
a strong sense of place from their company even though technology
has given them the freedom to work from anywhere. In response,
designers are taking human-centered design to a new level to create
spaces that are both high-tech and high-touch. More Than Meets
the Eye (page 26) examines how senses beyond sight can help amplify
an experience and create purpose within a place. And in DNA of
a Design Firm (page 44), four designers sound off about how their
companies' unique cultures shape why and how they work.
We hope this issue inspires you to think more about the role
purpose plays in your work. Send any comments, questions, or
thoughts to iidahq@iida.org.
Cheers,

Cheryl S. Durst, Hon. FIIDA, LEED AP
EXECUTIVE VICE PRESIDENT AND CEO

summer 2018

perspective

1

"



Table of Contents for the Digital Edition of IIDA Perspective - Summer 2018

IIDA Perspective - Summer 2018
From IIDA
Contents
Next
World View
Sum of Its Parts
Talk, Talk
Data Viz
Pre/Post
I Design
Every Where Has a Why
More Than Meets the Eye
To The Max
Picture It
DNA of a Design Firm
Scratch Pad
Insider Intel
IIDA News + Updates
Why This Design Works
IIDA Perspective - Summer 2018 - IIDA Perspective - Summer 2018
IIDA Perspective - Summer 2018 - Cover2
IIDA Perspective - Summer 2018 - From IIDA
IIDA Perspective - Summer 2018 - Contents
IIDA Perspective - Summer 2018 - 3
IIDA Perspective - Summer 2018 - 4
IIDA Perspective - Summer 2018 - 5
IIDA Perspective - Summer 2018 - Next
IIDA Perspective - Summer 2018 - 7
IIDA Perspective - Summer 2018 - 8
IIDA Perspective - Summer 2018 - 9
IIDA Perspective - Summer 2018 - World View
IIDA Perspective - Summer 2018 - 11
IIDA Perspective - Summer 2018 - Sum of Its Parts
IIDA Perspective - Summer 2018 - 13
IIDA Perspective - Summer 2018 - Talk, Talk
IIDA Perspective - Summer 2018 - Data Viz
IIDA Perspective - Summer 2018 - Pre/Post
IIDA Perspective - Summer 2018 - 17
IIDA Perspective - Summer 2018 - I Design
IIDA Perspective - Summer 2018 - 19
IIDA Perspective - Summer 2018 - Every Where Has a Why
IIDA Perspective - Summer 2018 - 21
IIDA Perspective - Summer 2018 - 22
IIDA Perspective - Summer 2018 - 23
IIDA Perspective - Summer 2018 - 24
IIDA Perspective - Summer 2018 - 25
IIDA Perspective - Summer 2018 - More Than Meets the Eye
IIDA Perspective - Summer 2018 - 27
IIDA Perspective - Summer 2018 - 28
IIDA Perspective - Summer 2018 - 29
IIDA Perspective - Summer 2018 - 30
IIDA Perspective - Summer 2018 - 31
IIDA Perspective - Summer 2018 - 32
IIDA Perspective - Summer 2018 - 33
IIDA Perspective - Summer 2018 - To The Max
IIDA Perspective - Summer 2018 - 35
IIDA Perspective - Summer 2018 - 36
IIDA Perspective - Summer 2018 - 37
IIDA Perspective - Summer 2018 - 38
IIDA Perspective - Summer 2018 - 39
IIDA Perspective - Summer 2018 - Picture It
IIDA Perspective - Summer 2018 - 41
IIDA Perspective - Summer 2018 - 42
IIDA Perspective - Summer 2018 - 43
IIDA Perspective - Summer 2018 - DNA of a Design Firm
IIDA Perspective - Summer 2018 - 45
IIDA Perspective - Summer 2018 - 46
IIDA Perspective - Summer 2018 - 47
IIDA Perspective - Summer 2018 - 48
IIDA Perspective - Summer 2018 - 49
IIDA Perspective - Summer 2018 - Scratch Pad
IIDA Perspective - Summer 2018 - 51
IIDA Perspective - Summer 2018 - Insider Intel
IIDA Perspective - Summer 2018 - 53
IIDA Perspective - Summer 2018 - IIDA News + Updates
IIDA Perspective - Summer 2018 - 55
IIDA Perspective - Summer 2018 - Why This Design Works
IIDA Perspective - Summer 2018 - Cover3
IIDA Perspective - Summer 2018 - Cover4
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