Stats + Design + Analysis | DATA VIZ SUITE DREAMS ARE MADE OF THIS Hotels can't just be a place to crash. They need to offer a true experience. When it comes to picking a place to rest their head, travelers put a priority on: 79% Security/privacy 34% Front-desk check-in But while tech clearly matters to travelers, it can also get in the way: 72% of U.S. consumers say technology overcomplicates service and detracts from their experience. 32% In-room tech 22% Bar on-site 21% Hotel app/mobile check-in/concierge 90% say they prefer interacting directly with employees over technology. Hotels need to find the right balance, strategically integrating the tech accouterments that guests want-starting with internet access: 89% of consumers say free Wi-Fi influences their decision to book a hotel. Guests are after tech that allows them to: 62% 57% 55% 55% 55% Request a service Check out via mobile Order room service Schedule wake-up calls Pay via mobile 55% 54% 46% 42% 35% Check in via mobile Control their guestroom Use a mobile key Connect their phone and the in-room television Purchase merchandise Source: CallisonRTKL, Hotel of the Future report. summer 2018 perspective 15