IIDA – Perspective Fall/Winter 2019 - 34

Fashion
designer Jack
Irving recently
unveiled a
collection of
limited-edition
spiky urchinlike
cushions created
for the W Hotel
in London.

34

perspective

through emerging technologies. "I think the big
wellness and sustainability. So-called biophilic design
narrative for both disciplines is the idea of being able
"is a more or less familiar orientation in architecture
to customize things," he says. "To have a more bespoke
and interior design but less so in fashion." Fashion
experience in an interior environment or a bespoke
is now embracing wearable tech and smart textiles
experience purchasing a garment or a piece of clothing."
as part of the industry's migration into medical and
New technologies like 3D printing are helping
pharmaceutical spaces, she says. This comes
designers prototype faster, reprint easier, and
long after healthcare designers pioneered
manufacture objects in a more precise way.
an evidence-based approach to building
"I think we're going to be able to implement
interior spaces that promote better
more of that-call it the fingerprints of our
health outcomes.
clients into the work that we do as interior
In terms of what interior designers
designers."
could learn from fashion, both Natale and
New kinds of materials are equally
Ng agree that fashion design is better at
Colbey Reid
inspiring designers in both fashion and
commercializing a brand beyond its industry
design, making the boundaries between them
boundaries. Ng cites Karl Lagerfeld, who
extremely fluid, says Colbey Reid, a professor and chair
was the master of personal branding. He was able to
of fashion studies at Columbia College in Chicago.
put his name on everything from a Steiff teddy bear
"We're living in a moment when the two are growing
to a set of Faber-Castell pencils. A more avant-garde
even closer together," she says. "Think of Google's
example is fashion designer Jack Irving and the spiky
Softwear exhibit at Milan's Design Week in 2018:
urchinlike cushions he recently unveiled in a limitedgalleries 'dressed up' as domestic spaces where the wired
edition pillow collection for the W hotel in London.
bits of the room were both fabrics on a sofa, easy chair,
"Fashion designers are great marketers," Natale says.
wall, or blanket, as well as clothing and accessories."
"They recognize they're a brand and they know how to
One place Reid believes fashion can learn from
commercialize it. I believe in PR, and that belief comes
interior design is creating clothing that supports both
from looking at the fashion industry." n

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IIDA – Perspective Fall/Winter 2019

Table of Contents for the Digital Edition of IIDA – Perspective Fall/Winter 2019

IIDA – Perspective Fall/Winter 2019
From IIDA
Contents
Next
Talk, Talk
Pre/Post
Education Revolution
A Planned Balance
Give & Take
The new Communal Living
Future Forces
Scratch Pad
Insider Intel
IIDA News + Updates
Why This Design Works
IIDA – Perspective Fall/Winter 2019 - IIDA – Perspective Fall/Winter 2019
IIDA – Perspective Fall/Winter 2019 - Cover2
IIDA – Perspective Fall/Winter 2019 - From IIDA
IIDA – Perspective Fall/Winter 2019 - Contents
IIDA – Perspective Fall/Winter 2019 - 3
IIDA – Perspective Fall/Winter 2019 - 4
IIDA – Perspective Fall/Winter 2019 - 5
IIDA – Perspective Fall/Winter 2019 - Next
IIDA – Perspective Fall/Winter 2019 - 7
IIDA – Perspective Fall/Winter 2019 - 8
IIDA – Perspective Fall/Winter 2019 - 9
IIDA – Perspective Fall/Winter 2019 - Talk, Talk
IIDA – Perspective Fall/Winter 2019 - 11
IIDA – Perspective Fall/Winter 2019 - Pre/Post
IIDA – Perspective Fall/Winter 2019 - 13
IIDA – Perspective Fall/Winter 2019 - Education Revolution
IIDA – Perspective Fall/Winter 2019 - 15
IIDA – Perspective Fall/Winter 2019 - 16
IIDA – Perspective Fall/Winter 2019 - 17
IIDA – Perspective Fall/Winter 2019 - 18
IIDA – Perspective Fall/Winter 2019 - 19
IIDA – Perspective Fall/Winter 2019 - A Planned Balance
IIDA – Perspective Fall/Winter 2019 - 21
IIDA – Perspective Fall/Winter 2019 - 22
IIDA – Perspective Fall/Winter 2019 - 23
IIDA – Perspective Fall/Winter 2019 - 24
IIDA – Perspective Fall/Winter 2019 - 25
IIDA – Perspective Fall/Winter 2019 - 26
IIDA – Perspective Fall/Winter 2019 - 27
IIDA – Perspective Fall/Winter 2019 - Give & Take
IIDA – Perspective Fall/Winter 2019 - 29
IIDA – Perspective Fall/Winter 2019 - 30
IIDA – Perspective Fall/Winter 2019 - 31
IIDA – Perspective Fall/Winter 2019 - 32
IIDA – Perspective Fall/Winter 2019 - 33
IIDA – Perspective Fall/Winter 2019 - 34
IIDA – Perspective Fall/Winter 2019 - 35
IIDA – Perspective Fall/Winter 2019 - The new Communal Living
IIDA – Perspective Fall/Winter 2019 - 37
IIDA – Perspective Fall/Winter 2019 - 38
IIDA – Perspective Fall/Winter 2019 - 39
IIDA – Perspective Fall/Winter 2019 - 40
IIDA – Perspective Fall/Winter 2019 - 41
IIDA – Perspective Fall/Winter 2019 - 42
IIDA – Perspective Fall/Winter 2019 - 43
IIDA – Perspective Fall/Winter 2019 - Future Forces
IIDA – Perspective Fall/Winter 2019 - 45
IIDA – Perspective Fall/Winter 2019 - 46
IIDA – Perspective Fall/Winter 2019 - 47
IIDA – Perspective Fall/Winter 2019 - 48
IIDA – Perspective Fall/Winter 2019 - 49
IIDA – Perspective Fall/Winter 2019 - Scratch Pad
IIDA – Perspective Fall/Winter 2019 - 51
IIDA – Perspective Fall/Winter 2019 - Insider Intel
IIDA – Perspective Fall/Winter 2019 - 53
IIDA – Perspective Fall/Winter 2019 - IIDA News + Updates
IIDA – Perspective Fall/Winter 2019 - 55
IIDA – Perspective Fall/Winter 2019 - Why This Design Works
IIDA – Perspective Fall/Winter 2019 - Cover3
IIDA – Perspective Fall/Winter 2019 - Cover4
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