IIDA – Perspective Fall/Winter 2019 - 56

WHY THIS DESIGN WORKS BREAKING DOWN A DESIGN

Practicalities
such as coat
hooks and
wall lights
are minimal,
so as not to
distract from
the overall
feeling
of being
immersed in
color.

A cherrywood-framed lightbox
removes the need for bulky
overhead lighting typically seen
in a restaurant pass-through.

The open kitchen is
painted green for a
bold contrast with
the pink, drawing
the eye to the
cooking action.

The Formica walls
and tabletops pay
homage to London's
mid-century cafes,
which are currently
dying out.

Warm
cherrywood
detailing
brings extra
depth to the
pink palette
and adds
a touch
of luxury
next to the
humbler
materials.

A Portrait in Pastel
PROJECT DETAILS:
Humble Pizza
LOCATION: London
DESIGNER: Child Studio
OPENED: May 2019

56

perspective

iida.org/perspective

When this vegan pizza joint opened, its bubblegum pink Formica walls, color-matched
banquettes, and vintage lighting sent social media into meltdown. But the interior couldn't
just look cool.
Architects are now asked to create 'viral' interiors, and while they understand the
importance of attractive images, the goal was to design something with more depth and
substance so it could continue to attract people for years to come, say Alexey Kostikov and
Chieh Huang, co-founders of Child Studio in London.
Take those Formica-clad walls and tabletops. Each has a subtle linenlike texture and a
very specific shade of pink, the result of "a meticulous process of extensive sampling and
prototyping" they say. The material was specifically selected after the Child Studio team
researched London's cafe culture. These everyday spaces, now treasured rarities in the city,
often featured the material, paired with modernist interiors and an array of pastel tones.
While the pink hue dominates, it's actually used "very strategically," Kostikov explains.
"There's also an element of bold contrast in the space: The light pink palette is offset against
the deep green of the open kitchen area."

Photo by: Child Studio

By Emily Brooks


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IIDA – Perspective Fall/Winter 2019

Table of Contents for the Digital Edition of IIDA – Perspective Fall/Winter 2019

IIDA – Perspective Fall/Winter 2019
From IIDA
Contents
Next
Talk, Talk
Pre/Post
Education Revolution
A Planned Balance
Give & Take
The new Communal Living
Future Forces
Scratch Pad
Insider Intel
IIDA News + Updates
Why This Design Works
IIDA – Perspective Fall/Winter 2019 - IIDA – Perspective Fall/Winter 2019
IIDA – Perspective Fall/Winter 2019 - Cover2
IIDA – Perspective Fall/Winter 2019 - From IIDA
IIDA – Perspective Fall/Winter 2019 - Contents
IIDA – Perspective Fall/Winter 2019 - 3
IIDA – Perspective Fall/Winter 2019 - 4
IIDA – Perspective Fall/Winter 2019 - 5
IIDA – Perspective Fall/Winter 2019 - Next
IIDA – Perspective Fall/Winter 2019 - 7
IIDA – Perspective Fall/Winter 2019 - 8
IIDA – Perspective Fall/Winter 2019 - 9
IIDA – Perspective Fall/Winter 2019 - Talk, Talk
IIDA – Perspective Fall/Winter 2019 - 11
IIDA – Perspective Fall/Winter 2019 - Pre/Post
IIDA – Perspective Fall/Winter 2019 - 13
IIDA – Perspective Fall/Winter 2019 - Education Revolution
IIDA – Perspective Fall/Winter 2019 - 15
IIDA – Perspective Fall/Winter 2019 - 16
IIDA – Perspective Fall/Winter 2019 - 17
IIDA – Perspective Fall/Winter 2019 - 18
IIDA – Perspective Fall/Winter 2019 - 19
IIDA – Perspective Fall/Winter 2019 - A Planned Balance
IIDA – Perspective Fall/Winter 2019 - 21
IIDA – Perspective Fall/Winter 2019 - 22
IIDA – Perspective Fall/Winter 2019 - 23
IIDA – Perspective Fall/Winter 2019 - 24
IIDA – Perspective Fall/Winter 2019 - 25
IIDA – Perspective Fall/Winter 2019 - 26
IIDA – Perspective Fall/Winter 2019 - 27
IIDA – Perspective Fall/Winter 2019 - Give & Take
IIDA – Perspective Fall/Winter 2019 - 29
IIDA – Perspective Fall/Winter 2019 - 30
IIDA – Perspective Fall/Winter 2019 - 31
IIDA – Perspective Fall/Winter 2019 - 32
IIDA – Perspective Fall/Winter 2019 - 33
IIDA – Perspective Fall/Winter 2019 - 34
IIDA – Perspective Fall/Winter 2019 - 35
IIDA – Perspective Fall/Winter 2019 - The new Communal Living
IIDA – Perspective Fall/Winter 2019 - 37
IIDA – Perspective Fall/Winter 2019 - 38
IIDA – Perspective Fall/Winter 2019 - 39
IIDA – Perspective Fall/Winter 2019 - 40
IIDA – Perspective Fall/Winter 2019 - 41
IIDA – Perspective Fall/Winter 2019 - 42
IIDA – Perspective Fall/Winter 2019 - 43
IIDA – Perspective Fall/Winter 2019 - Future Forces
IIDA – Perspective Fall/Winter 2019 - 45
IIDA – Perspective Fall/Winter 2019 - 46
IIDA – Perspective Fall/Winter 2019 - 47
IIDA – Perspective Fall/Winter 2019 - 48
IIDA – Perspective Fall/Winter 2019 - 49
IIDA – Perspective Fall/Winter 2019 - Scratch Pad
IIDA – Perspective Fall/Winter 2019 - 51
IIDA – Perspective Fall/Winter 2019 - Insider Intel
IIDA – Perspective Fall/Winter 2019 - 53
IIDA – Perspective Fall/Winter 2019 - IIDA News + Updates
IIDA – Perspective Fall/Winter 2019 - 55
IIDA – Perspective Fall/Winter 2019 - Why This Design Works
IIDA – Perspective Fall/Winter 2019 - Cover3
IIDA – Perspective Fall/Winter 2019 - Cover4
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