IIDA Perspective - Summer 2019 - 22

INNOVATION: Solving Complex Problems
For Noé Bhandari, design is "a way for creative and innovative ideas to emerge into the world in a certain context-real or imaginative. It can be a
solution, an experience, or simply a way of storytelling. What is most interesting is how we can utilize design in order to create positive impact."
Bhandari should know. It's what he does every day as a fabrication specialist for research and design lab SPACE10 in
Copenhagen. The lab's aim is to transform complex problems with creative design that compels audiences to action-
from food waste to driverless cars. For example, digital fabrication can democratize customization, reduce transportation
costs, and boost local manufacturing. It puts design at the heart of a more circular economy, something that is critical to
the sustainability agenda.
"The need for true innovation has never been as profound as now, and design has the potential to benefit any business,"
Noé Bhandari
Bhandari says. "Design takes a business's core values, ideas, and ideals and translates them into applicable solutions that can have
positive and lasting impacts."

EATING: The Secret Ingredient
Taste and design share an intimate connection. The dining space can-for better
or worse-influence a customer's perception about the food a restaurant serves up.
For example, for nearly 30 years the restaurant Silver Diner
has operated traditional diner concepts in the Washington,
D.C. , area. But the brand decided it wanted to move toward
a locally sourced, farm-to-table menu. After making the menu
switch, however, Silver found its customers weren't making the
connection between their restaurant and a farm-fresh concept.
Allison Cooke, IIDA
"They needed a new brand, with an elevated interior so they
would get credit for the food," says Allison Cooke, IIDA, a principal at CORE
architecture + design in Washington, D.C., which designed the new concept.
"So we designed something that was more upscale, as they began to expand into
more urban environments, with the look of a 1920s art deco diner, called Silver. A
percentage of the Silver menu remains the same as the original Silver Diners that
they still operate, but the redesign completely changed the perception of their
company, and they were able to get credit for their food sourcing and the farm-totable preparation."

LEARNING: Empowering All Styles of Student
Thoughtfully designed learning spaces benefit the overall well-being of both
students and instructors, says Brad Robichaux, IIDA, a senior associate and
senior interior designer at Stantec in Plano, Texas.
"There has been a significant amount of research
on how thoughtful design impacts productivity in
the workplace such as quiet or wellness rooms for
introverts to recharge, or lounges and collaborative
spaces for extroverts to socialize," he says. "The same is
Brad Robichaux
true for spaces dedicated to learning."
By creating empathetic environments for specific age groups, designers
encourage students of all learning styles to engage and grow. These
kinds of carefully designed spaces go beyond sites for conventional
classroom instruction: They are places where students collaborate, study
independently, or find places of respite.
"Our designs must be flexible enough to transform multiple times a day
for a variety of pedagogies," Robichaux says. "If our designs can do this
while being empathetic to a variety of learning styles and personalities, I
think we've created a successful project."

ENVIRONMENT: Fighting the System
Issues as massive as global climate change can feel
insurmountable. But, design does have a role.
"The challenge before us is not
to 'fight' climate change, but to
transform the systems causing it,"
says Kate Orff, the founding principal
of SCAPE in New York. The role of
design is expansive and creative, but we
Chris Stulpin
have to focus on redesigning the norms
that generate carbon dioxide and fragment the landscape,
such as reducing the size of mega-houses, building more
closely, and celebrating a different landscape aesthetic that in
some cases prioritizes habitat preservation and biodiversity
over profit, human recreation, and access, she says.
"Rather than see landscape design as decorative, for
example, let's broaden the lens and steward landscapes
that don't use pesticides and fertilizers upland, that
become robust living shorelines at the water's edge, and
habitats for critical species," Orff says. "These small actions
can play a role in healthier water bodies and reduce the
existential impact of climate change, slowing the loss of
biodiversity in our parks and shorelines."
Chris Stulpin, the chief creative officer for Tarkett
North America in Solon, Ohio, agrees that sustainability
has become one of design's chief callings. "Design has to
reflect people's values," he says.
Not every green initiative, however, has to be
some grand gesture. For example, Stulpin plans to
introduce a new category of flooring that complements
the constant fluidity of today's workspaces. Inspired
by Japanese tatami mats, Stulpin's team devised an
innovative new way of using broadloom. In effect, it's
a series of bound area rugs-providing mobility while
eschewing the materials and energy needed to produce
carpet tiles' structured backing. "All innovations start
with a problem," Stulpin says. "Design is about solving
problems."

Credit

"It's amazing how a design project
and let people recognize
22

perspective

iida.org/perspective


http://www.iida.org/perspective

IIDA Perspective - Summer 2019

Table of Contents for the Digital Edition of IIDA Perspective - Summer 2019

IIDA Perspective - Summer 2019
From IIDA
Contents
Next
Talk, Talk
Pre/Post
Powered by Design
From the Ashes
That Creative Spark
The Hybrid Hotel
Change of Seat
Scratch Pad
Insider Intel
IIDA News + Updates
Why This Design Works
IIDA Perspective - Summer 2019 - IIDA Perspective - Summer 2019
IIDA Perspective - Summer 2019 - Cover2
IIDA Perspective - Summer 2019 - From IIDA
IIDA Perspective - Summer 2019 - 2
IIDA Perspective - Summer 2019 - Contents
IIDA Perspective - Summer 2019 - 4
IIDA Perspective - Summer 2019 - 5
IIDA Perspective - Summer 2019 - Next
IIDA Perspective - Summer 2019 - 7
IIDA Perspective - Summer 2019 - 8
IIDA Perspective - Summer 2019 - 9
IIDA Perspective - Summer 2019 - 10
IIDA Perspective - Summer 2019 - 11
IIDA Perspective - Summer 2019 - Talk, Talk
IIDA Perspective - Summer 2019 - 13
IIDA Perspective - Summer 2019 - Pre/Post
IIDA Perspective - Summer 2019 - 15
IIDA Perspective - Summer 2019 - Powered by Design
IIDA Perspective - Summer 2019 - 17
IIDA Perspective - Summer 2019 - 18
IIDA Perspective - Summer 2019 - 19
IIDA Perspective - Summer 2019 - 20
IIDA Perspective - Summer 2019 - 21
IIDA Perspective - Summer 2019 - 22
IIDA Perspective - Summer 2019 - 23
IIDA Perspective - Summer 2019 - From the Ashes
IIDA Perspective - Summer 2019 - 25
IIDA Perspective - Summer 2019 - 26
IIDA Perspective - Summer 2019 - 27
IIDA Perspective - Summer 2019 - 28
IIDA Perspective - Summer 2019 - 29
IIDA Perspective - Summer 2019 - 30
IIDA Perspective - Summer 2019 - 31
IIDA Perspective - Summer 2019 - That Creative Spark
IIDA Perspective - Summer 2019 - 33
IIDA Perspective - Summer 2019 - 34
IIDA Perspective - Summer 2019 - 35
IIDA Perspective - Summer 2019 - 36
IIDA Perspective - Summer 2019 - 37
IIDA Perspective - Summer 2019 - The Hybrid Hotel
IIDA Perspective - Summer 2019 - 39
IIDA Perspective - Summer 2019 - 40
IIDA Perspective - Summer 2019 - 41
IIDA Perspective - Summer 2019 - 42
IIDA Perspective - Summer 2019 - 43
IIDA Perspective - Summer 2019 - Change of Seat
IIDA Perspective - Summer 2019 - 45
IIDA Perspective - Summer 2019 - 46
IIDA Perspective - Summer 2019 - 47
IIDA Perspective - Summer 2019 - 48
IIDA Perspective - Summer 2019 - 49
IIDA Perspective - Summer 2019 - Scratch Pad
IIDA Perspective - Summer 2019 - 51
IIDA Perspective - Summer 2019 - Insider Intel
IIDA Perspective - Summer 2019 - 53
IIDA Perspective - Summer 2019 - IIDA News + Updates
IIDA Perspective - Summer 2019 - 55
IIDA Perspective - Summer 2019 - Why This Design Works
IIDA Perspective - Summer 2019 - Cover3
IIDA Perspective - Summer 2019 - Cover4
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011springsummer
https://www.nxtbookmedia.com