IIDA Perspective - Summer 2019 - 35

taking away the pressure to produce
something worthy of attention," she
says. "I think today we are under a
lot of pressure from the public eye.
Even when we try to do something
for no other reason than wanting to
create something, there's always this
temptation of wanting it to be liked
by as many people as possible."

when you can step back and look at things
differently," she says. "Everything that
comes to your mind is linked to the
project without your knowing it. It's all
peripheral work."
From there, Terry Moeller, a
foundation studies professor at the
Savannah College of Art and Design
in Savannah, Georgia, says designers
just need to dive into the project to see
Push it Forward
where it leads. "Do your research and
The ancient Greeks believed that
put the pencil to the paper. Inspiration
creativity was a divine gift-one
comes through immersion. Find renewal
that came to humans from the gods
by getting out into nature, taking a
or some unknowable source. While
watercolor workshop, or whatever
many now understand this to simply
inspires you. Then get into the studio,
be a myth, the sentiment continues to
start working, and let it unfold," she
influence creative identities and could
says.
actually be speeding many toward
Alexandra Campbell, IIDA, an
creative fatigue and amplifying the
interior designer and associate at HBG
effects of burnout.
Design in Memphis, Tennessee, for
According to David Burkus,
example, often seeks inspiration by
associate professor of leadership
researching the cultural and physical
and innovation at Oral Roberts
surroundings of a project's region.
University in Tulsa, Oklahoma, many
When working on the design for a new
people believe that great ideas are
Four Winds Casino, Campbell sought
derived from some sort of "eureka
out inspiration by educating herself
moment" that only happens to a
on the history of the Pokagon Band
select group of so-called "creative
of Potawatomi-the casino's owners.
types." In his book, The Myths of
When it came time to design, she was
Creativity: The Truth About How
inspired by the way the client held
Innovative Companies and People
certain animals and plant life sacred. The
Generate Great Ideas, Burkus says
land turtle served as inspiration for the
this is a fallacy. Instead, he explains
promenade sconces and laser cut metal
that creativity is an iterative process,
was used for river otters on a pendant
-Nathalie Sejean
often consisting of slow, incremental
light as well as a fireplace surround.
changes and developments to get to a
Along the way, many designers
breakthrough.
find it valuable to validate their
That process starts with inspiration as a spark for the
burgeoning inspiration and ideas. This can encourage
work-not a big moment that gives you all the answers.
them to keep their creativity going. Hendrix, for example,
That's why designers need to seek inspiration from
will sometimes rent out an empty warehouse or building
multiple sources-including the outside world. Design,
basement and build an early iteration of the interior with
after all, is a three-dimensional medium. Alexandra Bonner,
foamcore and temporary furniture. Users are then invited
IIDA, an interior designer at NELSON in Philadelphia,
to interact with the space in various role-playing scenarios,
for example, often takes walks in the park or through a
indicating what does and doesn't work for them. "It's
shopping plaza, taking note of what she sees.
very experiential. We bring as many people as reasonable
Constance Guisset, founder of Constance Guisset
through the space so it's real-world testing from the start
Studio in Paris, visits exhibitions, browses art books, or
rather than theoretical," he says. "We prototype it quickly
goes on excursions to her seaside home. There she draws,
so we can change it quickly."
reads, writes, and crafts ceramic sculptures. The goal is to
His team then installs design interventions in an
free her mind while keeping the creativity flowing. "That's
existing space, like a hotel lobby. When developing the

"

When it comes
to creativity, it's
a bit weird to
admit that you
are not feeling
creative when
creativity is
something that
is so strongly
a part of your
identity and
also how you're
making money
most of the
time."

summer 2019

perspective

35



IIDA Perspective - Summer 2019

Table of Contents for the Digital Edition of IIDA Perspective - Summer 2019

IIDA Perspective - Summer 2019
From IIDA
Contents
Next
Talk, Talk
Pre/Post
Powered by Design
From the Ashes
That Creative Spark
The Hybrid Hotel
Change of Seat
Scratch Pad
Insider Intel
IIDA News + Updates
Why This Design Works
IIDA Perspective - Summer 2019 - IIDA Perspective - Summer 2019
IIDA Perspective - Summer 2019 - Cover2
IIDA Perspective - Summer 2019 - From IIDA
IIDA Perspective - Summer 2019 - 2
IIDA Perspective - Summer 2019 - Contents
IIDA Perspective - Summer 2019 - 4
IIDA Perspective - Summer 2019 - 5
IIDA Perspective - Summer 2019 - Next
IIDA Perspective - Summer 2019 - 7
IIDA Perspective - Summer 2019 - 8
IIDA Perspective - Summer 2019 - 9
IIDA Perspective - Summer 2019 - 10
IIDA Perspective - Summer 2019 - 11
IIDA Perspective - Summer 2019 - Talk, Talk
IIDA Perspective - Summer 2019 - 13
IIDA Perspective - Summer 2019 - Pre/Post
IIDA Perspective - Summer 2019 - 15
IIDA Perspective - Summer 2019 - Powered by Design
IIDA Perspective - Summer 2019 - 17
IIDA Perspective - Summer 2019 - 18
IIDA Perspective - Summer 2019 - 19
IIDA Perspective - Summer 2019 - 20
IIDA Perspective - Summer 2019 - 21
IIDA Perspective - Summer 2019 - 22
IIDA Perspective - Summer 2019 - 23
IIDA Perspective - Summer 2019 - From the Ashes
IIDA Perspective - Summer 2019 - 25
IIDA Perspective - Summer 2019 - 26
IIDA Perspective - Summer 2019 - 27
IIDA Perspective - Summer 2019 - 28
IIDA Perspective - Summer 2019 - 29
IIDA Perspective - Summer 2019 - 30
IIDA Perspective - Summer 2019 - 31
IIDA Perspective - Summer 2019 - That Creative Spark
IIDA Perspective - Summer 2019 - 33
IIDA Perspective - Summer 2019 - 34
IIDA Perspective - Summer 2019 - 35
IIDA Perspective - Summer 2019 - 36
IIDA Perspective - Summer 2019 - 37
IIDA Perspective - Summer 2019 - The Hybrid Hotel
IIDA Perspective - Summer 2019 - 39
IIDA Perspective - Summer 2019 - 40
IIDA Perspective - Summer 2019 - 41
IIDA Perspective - Summer 2019 - 42
IIDA Perspective - Summer 2019 - 43
IIDA Perspective - Summer 2019 - Change of Seat
IIDA Perspective - Summer 2019 - 45
IIDA Perspective - Summer 2019 - 46
IIDA Perspective - Summer 2019 - 47
IIDA Perspective - Summer 2019 - 48
IIDA Perspective - Summer 2019 - 49
IIDA Perspective - Summer 2019 - Scratch Pad
IIDA Perspective - Summer 2019 - 51
IIDA Perspective - Summer 2019 - Insider Intel
IIDA Perspective - Summer 2019 - 53
IIDA Perspective - Summer 2019 - IIDA News + Updates
IIDA Perspective - Summer 2019 - 55
IIDA Perspective - Summer 2019 - Why This Design Works
IIDA Perspective - Summer 2019 - Cover3
IIDA Perspective - Summer 2019 - Cover4
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017fallwinter
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https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014fallwinter
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https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011fallwinter
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