IIDA Perspective - Summer 2019 - 36

brand and service experience for
Avid, a new hotel chain from
IHG, the IDEO team spoke with
travelers and observed how they
interacted with the prototype
space to identify their needs-like
the kind of food experience they
wanted, or whether they rushed in
and out or wanted a place to lounge
or conduct business. Hendrix learned
the users wouldn't have the time for
fresh waffles or other standard sitdown breakfast fare. "So we designed
a café to fit that hustle," he says. It
features a round kiosk like the kind
found in a food market, with readyto-go offerings like baked goods and
fresh fruit.

eliminating choice, constraints help
you to be creative with what you have.
That's the key to great design. There
is art to what we do, but it's not
uninhibited artistic expression. It's
creative problem-solving on someone
else's behalf."
That kind of problem-solving isn't
only a given. It can be a godsend as well.
"Constraints are powerful because they
allow us to make important decisions
about our priorities," says Tina Seelig,
Ph.D., author of What I Wish I Knew
When I was 20 and Creativity Rules.
"They help focus the problem."
As a professor of the practice in
Stanford University's management
science and engineering department,
Seelig assigns a classroom activity
Work Within Boundaries
inspired by the television cooking show
For any creative professional,
Chopped in which chefs must create
-Tina Seelig, Ph.D.
constraints are a fact of life.
a gourmet meal from four random
While it's easy to feel thwarted
ingredients. "I give my students a bunch
when clients issue narrow
of objects that are totally unrelated and
demands, or a project's budget or timeline seemingly
ask them to create a business using all the items." This
stymie the creative process, these constraints can
classroom exercise demonstrates that creativity benefits
actually be an asset.
from tying disparate ideas together.
"Early in my career I found the constraints of
Jolene Mudri, IIDA, an associate interior designer at
designing for other people, like budget and time
Stantec in Philadelphia, encountered such a creativityconstraints, very frustrating," says Hendrix. "But by
inducing challenge when recently designing infusion bays

"

Constraints
are powerful
because they
allow us to
make important
decisions about
our priorities."

MIND MOTIVATORS
"
"
"

When seeking inspiration, these designers turn to some very specific sources.
Georgia O'Keefe
artworks-she's one of
my favorite artists. Her
work is extremely
sensual and soft. I love
to wash my mind in her
vivid colors."
-Constance Guisset

[Magazines] expose me
to the world beyond
the United States and
to global trends, rather
than fads. Currently I'm
intrigued by the influence
of wellness on interior
design."
-Alexandra Campbell,
IIDA

Credit

I go through [interior
design magazines] and
tear out things that
feel inspirational, and I
scrapbook and collage.
The tangible experience
of things is important
to me."
-Alexandra Bonner, IIDA

36

perspective

iida.org/perspective


http://www.iida.org/perspective

IIDA Perspective - Summer 2019

Table of Contents for the Digital Edition of IIDA Perspective - Summer 2019

IIDA Perspective - Summer 2019
From IIDA
Contents
Next
Talk, Talk
Pre/Post
Powered by Design
From the Ashes
That Creative Spark
The Hybrid Hotel
Change of Seat
Scratch Pad
Insider Intel
IIDA News + Updates
Why This Design Works
IIDA Perspective - Summer 2019 - IIDA Perspective - Summer 2019
IIDA Perspective - Summer 2019 - Cover2
IIDA Perspective - Summer 2019 - From IIDA
IIDA Perspective - Summer 2019 - 2
IIDA Perspective - Summer 2019 - Contents
IIDA Perspective - Summer 2019 - 4
IIDA Perspective - Summer 2019 - 5
IIDA Perspective - Summer 2019 - Next
IIDA Perspective - Summer 2019 - 7
IIDA Perspective - Summer 2019 - 8
IIDA Perspective - Summer 2019 - 9
IIDA Perspective - Summer 2019 - 10
IIDA Perspective - Summer 2019 - 11
IIDA Perspective - Summer 2019 - Talk, Talk
IIDA Perspective - Summer 2019 - 13
IIDA Perspective - Summer 2019 - Pre/Post
IIDA Perspective - Summer 2019 - 15
IIDA Perspective - Summer 2019 - Powered by Design
IIDA Perspective - Summer 2019 - 17
IIDA Perspective - Summer 2019 - 18
IIDA Perspective - Summer 2019 - 19
IIDA Perspective - Summer 2019 - 20
IIDA Perspective - Summer 2019 - 21
IIDA Perspective - Summer 2019 - 22
IIDA Perspective - Summer 2019 - 23
IIDA Perspective - Summer 2019 - From the Ashes
IIDA Perspective - Summer 2019 - 25
IIDA Perspective - Summer 2019 - 26
IIDA Perspective - Summer 2019 - 27
IIDA Perspective - Summer 2019 - 28
IIDA Perspective - Summer 2019 - 29
IIDA Perspective - Summer 2019 - 30
IIDA Perspective - Summer 2019 - 31
IIDA Perspective - Summer 2019 - That Creative Spark
IIDA Perspective - Summer 2019 - 33
IIDA Perspective - Summer 2019 - 34
IIDA Perspective - Summer 2019 - 35
IIDA Perspective - Summer 2019 - 36
IIDA Perspective - Summer 2019 - 37
IIDA Perspective - Summer 2019 - The Hybrid Hotel
IIDA Perspective - Summer 2019 - 39
IIDA Perspective - Summer 2019 - 40
IIDA Perspective - Summer 2019 - 41
IIDA Perspective - Summer 2019 - 42
IIDA Perspective - Summer 2019 - 43
IIDA Perspective - Summer 2019 - Change of Seat
IIDA Perspective - Summer 2019 - 45
IIDA Perspective - Summer 2019 - 46
IIDA Perspective - Summer 2019 - 47
IIDA Perspective - Summer 2019 - 48
IIDA Perspective - Summer 2019 - 49
IIDA Perspective - Summer 2019 - Scratch Pad
IIDA Perspective - Summer 2019 - 51
IIDA Perspective - Summer 2019 - Insider Intel
IIDA Perspective - Summer 2019 - 53
IIDA Perspective - Summer 2019 - IIDA News + Updates
IIDA Perspective - Summer 2019 - 55
IIDA Perspective - Summer 2019 - Why This Design Works
IIDA Perspective - Summer 2019 - Cover3
IIDA Perspective - Summer 2019 - Cover4
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