IIDA Perspective - Summer 2019 - 37

for an oncology unit. The client needed her to satisfy
the desires of two very different groups of users: young
patients who preferred privacy, and older patients who
liked to interact with their neighbors. Rather than
erecting standard drywall bays, she and her colleagues
designed translucent, patterned glass sliding doors that
could slide open for shared moments or closed for private
ones. The challenge led to an unexpectedly creative
outcome. "It was a fun, beautiful design we didn't think
we would do," she says.
For Seelig, succeeding under constraints comes
down to how you build your frame of reference.
"All too often, people attack problems with
'ready, fire, aim' instead of 'ready, aim, fire.'
But the 'aim' part is critical. If you're
not framing the problem correctly, no
matter how much brainstorming you
do, you're going to end up solving the
wrong problem," she says. In giving
yourself adequate time and latitude
to study the problem and address the
constraints, you can better produce
amazing-and unexpected-results.

asked supervisors for a more flexible schedule, one that
started late and ended late.
Harfoush also suggests thinking about your daily
creative output as a 100-point bank account. You spend
much more on a high-effort or highly creative task than
cleaning out your inbox. "We expect people to bounce
from highly cognitive task to highly cognitive task," she
says. Small changes and new practices like these can
help protect creative workers as they strive to balance
innovative thinking with fast deadlines.
At the end of the day, creativity should be
seen as an especially valuable business
asset for any organization. According
to the World Economic Forum's
report The Future of Jobs 2018,
"creativity, originality, and
initiative," will be the third
most in-demand skills by 2022.
Yet at the same time, creativity
frequently takes a backseat to
other organizational values. A
recent Gallup poll found that
35 percent of U.S. workers say
they're only given time to be
Create Creative Conditions
creative a few times a year or
Combating burnout and fostering
less. And only 18 percent strongly
creativity are not only elements of
agreed that they were able to take
personal care-they are challenges
risks at work that could lead to
for entire organizations. And yet,
important new products, services,
so few companies actually foster
or solutions.
an environment where creativity is
Design leaders-whether at
encouraged and protected.
large, global firms, or smaller,
Often leaders become mistakenly
individually owned ones-need
preoccupied on productivity.
to make a concerted effort to
"Productivity systems are designed, in
cultivate conditions that make
many agencies, to account for where you
creativity possible. That means
are, what you're doing, and how you're
giving team members the room
contributing economic value," says
to learn, experiment, and explore.
Harfoush. "What happens is you get into
"When an organization is really
this mindset where you feel the need to
focused on productivity, there
be doing something every single minute
needs to be a space in the process
-Terry Moeller
of the day. It is the commercialization of
to actually think and time to
creativity. It has disconnected us from
let the creative process flow,"
the fundamental process."
Seelig says. Taking the time for
Fixing this culture of burnout means finding creative
exploration is critical. "You have to get your hands dirty."
solutions. Harfoush recommends that leaders and
But for many organizations-even ones in the design
designers design new ways of working that play to their
industry-changing workplace practices can be daunting.
strengths. For example, as a night owl, Harfoush struggled
"If you want to come up with truly innovative solutions,
with the traditional eight-hour day. "I would actually go
you need to get out of your comfort zone," says Seelig.
home and do work after dinner because that's when I was
"Doing this allows an organization to come up with
feeling the most creatively inspired," she says. So Harfoush
solutions that aren't just following the next step." n

Photo by: (left) Henrik Sorensen/Getty Images

"

Inspiration
comes through
immersion.
Find renewal
by getting out
into nature,
taking a
watercolor
workshop,
or whatever
inspires you."

summer 2019

perspective

37



IIDA Perspective - Summer 2019

Table of Contents for the Digital Edition of IIDA Perspective - Summer 2019

IIDA Perspective - Summer 2019
From IIDA
Contents
Next
Talk, Talk
Pre/Post
Powered by Design
From the Ashes
That Creative Spark
The Hybrid Hotel
Change of Seat
Scratch Pad
Insider Intel
IIDA News + Updates
Why This Design Works
IIDA Perspective - Summer 2019 - IIDA Perspective - Summer 2019
IIDA Perspective - Summer 2019 - Cover2
IIDA Perspective - Summer 2019 - From IIDA
IIDA Perspective - Summer 2019 - 2
IIDA Perspective - Summer 2019 - Contents
IIDA Perspective - Summer 2019 - 4
IIDA Perspective - Summer 2019 - 5
IIDA Perspective - Summer 2019 - Next
IIDA Perspective - Summer 2019 - 7
IIDA Perspective - Summer 2019 - 8
IIDA Perspective - Summer 2019 - 9
IIDA Perspective - Summer 2019 - 10
IIDA Perspective - Summer 2019 - 11
IIDA Perspective - Summer 2019 - Talk, Talk
IIDA Perspective - Summer 2019 - 13
IIDA Perspective - Summer 2019 - Pre/Post
IIDA Perspective - Summer 2019 - 15
IIDA Perspective - Summer 2019 - Powered by Design
IIDA Perspective - Summer 2019 - 17
IIDA Perspective - Summer 2019 - 18
IIDA Perspective - Summer 2019 - 19
IIDA Perspective - Summer 2019 - 20
IIDA Perspective - Summer 2019 - 21
IIDA Perspective - Summer 2019 - 22
IIDA Perspective - Summer 2019 - 23
IIDA Perspective - Summer 2019 - From the Ashes
IIDA Perspective - Summer 2019 - 25
IIDA Perspective - Summer 2019 - 26
IIDA Perspective - Summer 2019 - 27
IIDA Perspective - Summer 2019 - 28
IIDA Perspective - Summer 2019 - 29
IIDA Perspective - Summer 2019 - 30
IIDA Perspective - Summer 2019 - 31
IIDA Perspective - Summer 2019 - That Creative Spark
IIDA Perspective - Summer 2019 - 33
IIDA Perspective - Summer 2019 - 34
IIDA Perspective - Summer 2019 - 35
IIDA Perspective - Summer 2019 - 36
IIDA Perspective - Summer 2019 - 37
IIDA Perspective - Summer 2019 - The Hybrid Hotel
IIDA Perspective - Summer 2019 - 39
IIDA Perspective - Summer 2019 - 40
IIDA Perspective - Summer 2019 - 41
IIDA Perspective - Summer 2019 - 42
IIDA Perspective - Summer 2019 - 43
IIDA Perspective - Summer 2019 - Change of Seat
IIDA Perspective - Summer 2019 - 45
IIDA Perspective - Summer 2019 - 46
IIDA Perspective - Summer 2019 - 47
IIDA Perspective - Summer 2019 - 48
IIDA Perspective - Summer 2019 - 49
IIDA Perspective - Summer 2019 - Scratch Pad
IIDA Perspective - Summer 2019 - 51
IIDA Perspective - Summer 2019 - Insider Intel
IIDA Perspective - Summer 2019 - 53
IIDA Perspective - Summer 2019 - IIDA News + Updates
IIDA Perspective - Summer 2019 - 55
IIDA Perspective - Summer 2019 - Why This Design Works
IIDA Perspective - Summer 2019 - Cover3
IIDA Perspective - Summer 2019 - Cover4
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