Progressive Grocer - January/February 2009 - (Page 12)

Front end Market intelligence by the numbers NIELSEN’S Shelf stoppers GROCERY’S TOP 10 Prepared foods-dry mixes Largest sales increases in supermarkets tallied by The Nielsen Company. (52 weeks ending Nov. 1, 2008) Sales (millions) % change dollars 2008 2007 2008 % change units 2007 Oriental foods-ramen noodles Mexican tortillas Potatoes-mashed-dehydrated Pizza pie and crust mixes Mixes-ethnic specialties Dry dinners-pasta Rice-mixes Mexican shells Mexican dinners-dry/kit Potatoes-specialty-dehydrated Total category $18.4 1,178.4 214.0 29.4 61.1 1,296.4 496.1 170.1 100.9 111.1 $3,743.9 33.3% 8.1 7.1 7.0 6.6 4.6 4.4 4.3 2.4 -1.9 5.4% 10.1% 4.6 4.1 0.5 13.0 3.9 -1.2 1.8 -8.0 0.7 2.6% 5.0% -2.3 7.7 0.6 1.8 0.7 0.2 -0.9 3.1 -0.3 0.1% -1.9% -1.5 0.8 -3.0 3.6 -0.3 -4.8 -0.1 -7.5 -2.8 -1.7% NIELSEN’S Spotlight Looking for ways to stretch their food dollars—as well as save time—younger families in particular are gravitating to such economical solutions as easy-to-prepare, affordable rice mixes. Consumption index: Rice mixes BehaviorStage Cosmopolitan centers Affluent suburban spreads Comfortable country Struggling urban areas Modest working towns Plain rural living Total CROSS-MERCH. candidates WITH CHILDREN: Startup families HHs with young children only (<6) 140 145 132 132 130 121 115 143 135 132 125 123 129 130 Small-scale families Small HHs with older children (6+) Younger bustling families Large HHs with children (6+), HOH <40 172 160 150 151 165 152 157 • Disposable diapers and training pants Older bustling families Large HHs with children (6+), HOH 40+ 168 161 165 174 161 153 163 NO CHILDREN: Young transitionals Any size HHs, no children, <35 83 46 34 117 101 75 100 95 47 38 114 108 72 110 92 53 31 113 88 66 102 82 55 37 114 107 85 103 81 51 33 116 97 62 96 82 49 32 103 84 60 92 85 50 34 112 95 68 100 Independent singles 1-person HHs, no children, 35-64 • Baby food • Baby needs • Prepared food-dry mixes • Breakfast food • Ice • Fruit-dried • Sanitary protection More ONLINE Senior singles 1-person HHs, no children, 65+ Established couples Source: The Nielsen Company 2+-person HHs, no children, 35-54 Empty nest couples 2+-person HHs, no children, 55-64 Senior couples Total Dig up actionable research and additional intelligence at Progressivegrocer.com ■ Very high consumption (150+) ■ High consumption (120-149) Average consumption = 100 12 • Progressive Grocer • January/February 2009 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - January/February 2009

Progressive Grocer - January/February 2009
Front End: Aldi’s Private Label Showing its Fitness
Nielsen’s Shelf Stoppers/Spotlight: Prepared Foods-DryMixes/Rice Mixes
Market Snapshot: Minneapolis-St. Paul, Minn.
Outstanding Independents Awards: Up with People
Current Events: Retail Newsmakers
Contents
Lempert Report: The Phoenix Format Face-Off
Independents Report: Making your Workplace Family-Friendly
Multicultural Marketing: Where there’s Mystery, there’s Margin
Wake-Up Call: New Habits Die Hard
Beverage Alcohol: Wine 101
Soft Drinks: Creating a Buzz
Whole Grains: The Brown Version
Packaging: The Whole Package
Meat: Master Beef Backer
Pet Care: Financing Fido
Executive Insight Series: Technology and the Independent Grocer: Eye of the Gale
Equipment Case Studies: Food. Service. Equipment
Financial Insights: What the Yield Curve Shows
What’s Next: Editors’ Picks for Innovative Products

Progressive Grocer - January/February 2009