Progressive Grocer - May 2009 - (Page 78)

Fresh Food IDDBA’s By C.W. Thompson Dairy-Deli-Bake 2009 The annual seminar and expo will see the return of Gen. Colin Powell and Alton Brown as speakers. T he International Dairy-Deli-Bakery Association (IDDBA) is on the road again, setting up its tents for the annual DairyDeli-Bake Seminar and Expo 2009 in Atlanta, Ga., from June 7 through June 9. As in years past, an overall theme will course through the event. “The People’s Choice” is this year’s tag line and will appear prominently through the exhibition hall. “The People’s Choice” refers to the industry’s recognition that consumer choice is the deciding factor in creating marketing strategies that run up and down the economic scale, and in creating alternative menus for shoppers. Attendance is expected to be higher than ever. “We’re very much aware that the buyers and merchandisers are making choices,” says Carol Christison, executive director of the IDDBA. “Even with reduced budgets, retailers are making choices that allow them to leverage what they have and to still bring key people to the show.” A highlight of the program is the scheduled appearance of retired Army Gen. Colin Powell, former U.S. Secretary of State and a former chairman of the U.S. Joint Chiefs of Staff. Gen. Powell returns as a guest speaker to talk about leadership and “taking charge” during times of change and crisis. “We’re bringing in business leaders and food professionals who can provide insight into the changing dynamics of today’s marketplace,” says Christison. Another highlighted speaker will be Jeff Noddle, chairman and CEO of Supervalu, Inc. His talk, entitled “The Future of Food Retailing,” will address the changes in the supermarket landscape, highlighting new formats, new eating behaviors, changing consumer tastes, and transformations in merchandising. Other key speakers include Alton Brown, Food Network star and a “People’s Choice” winner from last year; Martin Lindstrom, a marketing expert; Bob Knight, former basketball coach; Jim Gaffigan, a dry-witted comedian known as the “Ultimate Foodie”; and Ray Burke, president, In-Store Bakery and Foodservice Divisions, Rich Products Corp., and 2008-09 IDDBA president. Burke will speak about trends in the booming health-and-wellness category. Event Details The conference floor will feature its Expo and Show & Sell Merchandising Pavilion. Over 1,500 booths will be set up from more than 600 exhibitors, and the show is expecting upwards of 8,000 attendees. “We’re excited to be drawing retail attendees from new areas,” says Christison. She notes that registration is running ahead of last year, and the group has had to add another row to the exhibit hall. “Even with cutbacks, retailers are choosing the IDDBA show as their show of choice.” The Show & Sell Center is pushing the concept of actionable ideas. In past years, the center has drawn retail buyers and merchandisers together with tools that both sides of the sales equation can use. “Retailers want ideas presented to them in a visual way, with instructions, tip sheets and actionable concepts that sell products,” says Christison. “That’s what the IDDBA’s Show & Sell Center is all about, and that’s why this show is the one ‘must-attend’ event for buyers, merchandisers and retail executives.” The center is offering a free photo CD that will highlight the displays and merchandising ideas from the showroom. The expo will again feature its Cake Decorating Challenge. Three contestants will be culled from applications from store-level decorators and will face off in three challenges: a bakery case, a wedding cake and a set of three cakes. Last year, R. Jonathan Armistead of Hy-Vee, Inc. was the winner, beating out representatives from Publix and Price Cutter. The strategies and marketing tactics that will be explored over the three days include: • The New Value Shopper: Highlighting to shoppers that value at the supermarket comes through taste, convenience, portion-control and protein alternatives through effective meal planning • Aspirational Food Shopper: How brands must offer “intangible” value to consumers by being attractive to aspirational shoppers • Experiential Enchantment: Retailers creating elements — advertising, instore animations, experiential products and concepts — that enhance eating as a multifaceted (as cook, as consumer, as meal provider) experience • Functional Satisfaction: Advice on how to attract the consumer interested in loyalty programs, product quality, samples, trial promotions and price/value • Teach the Customer Your Business: Work with customers by valuing their input into alternative foods, different recipes and suggestions on cost reductions ■ www.progressivegrocer.com 78 • Progressive Grocer • May 2009 A H E A D O F W H AT ’ S N E X T http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - May 2009

Progressive Grocer - May 2009
Contents
Nielsen's Shelf Stoppers/Spotlight: Candy/Chocolate Candy
Market Snapshot: Tampa-St. Petersburg, Fla.
The 76th Annual Report of the Grocery Industry: Opportunity Knocking
Industry Ranking: The Super 50
Independents Report: IGA's Stores Down Under Are Experts at Giving Back
Lempert Report: Sustainable Agriculture is the Key to Feeding the World
Store of the Month: Angels in the City
United Fresh Product Forecast: Save-A-Lot Savors Suite Life at United Fresh
Meat/Seafood: A Signature Cut
Show Preview: IDDBA's Dairy-Deli-Bake 2009
Beverage Alcohol: A Heads-Up for Hops
Confectionery: Eye Candy
Hand-Held Frozen Entrees: Holding On
Coffee: Bean Counters
Private Label Trends: Private Practice
HBC: A Healthy Boost
Technology Case Study: Employ Automated Hiring
Equipment: Reach for Safety
What's Next Editors' Picks for Innovative Products
General Merchandise Taking Stock

Progressive Grocer - May 2009

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