Grocery Cheer Recent research shows how supermarket retailers can grow beverage alcohol sales at their stores — and why the category is worth developing. By Joe Weston, Senior Consultant, Gerke & Associates A Cup of ales of beer, wine and spirits in supermarkets’ product mix continued to grow in 2008 and are important elements in driving basket ring for retailers. To sustain that growth in the face of strong competition with other food products for consumers’ discretionary dollars, the implementation of effective category management programs and understanding of consumer preferences are essential. S 102 • Progressive Grocer • June/July 2009 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com
http://www.progressivegrocer.com
Table of Contents for the Digital Edition of Progressive Grocer - June/July 2009